Podcasting for Garden Writers

A good host will also give you accurate statistics on your
downloads; how many, what day, what country they live
in, and what device they use to listen from. Ideally your
host will be IAB certified (Interactive Adertising Bureau
www.iab.com) meaning your stats will meet stringent
industry standards and give you a true picture of who is
listening. Services not offering IAB certification will nearly
always be hugely inflated due to click farms and ‘bots’
trawling the internet. Don’t be tempted! Inflated listener
stats may massage your ego but could lead to a sponsor
demanding their money back at a later date. Other hosts
you might like to check out include Buzzsprout (used by
Julianne Robertson, Saul Walker and Lucy Chamberlain,
and John Jones) Podbean, and Anchor.