Something Good Mini Magazine - Issue 1 Feb 2021 - The Why. How. What. Guide To Your Something Good
Welcome to Issue 1 - Something Good Mini Magazine. In this issue we focus on one thing - getting clear on your Something Good. Thanks to Simon Sinek, we follow the Why, How, What model and share our answers for our own business as well. Get inspired and find out what your something good is in life and business. Clarity is the prize worth chasing! To subscribe to our monthly mini magazines, visit somethinggoodmagazines.com/join. It's free! With gratitude - Founder & Editor-In-Chief, Ali Fowler
Welcome to Issue 1 - Something Good Mini Magazine. In this issue we focus on one thing - getting clear on your Something Good. Thanks to Simon Sinek, we follow the Why, How, What model and share our answers for our own business as well. Get inspired and find out what your something good is in life and business. Clarity is the prize worth chasing! To subscribe to our monthly mini magazines, visit somethinggoodmagazines.com/join. It's free! With gratitude - Founder & Editor-In-Chief, Ali Fowler
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I s s u e 1 - F E B 2 0 2 1<br />
THEWHY.<br />
HOW. WHAT.<br />
<strong>Guide</strong> <strong>To</strong> <strong>Your</strong> <strong>Something</strong> <strong>Good</strong><br />
“People don’t<br />
buy what you<br />
do, they buy<br />
why you do it”<br />
- Simon Sinek<br />
You do the WHY<br />
Let us be your HOW<br />
<strong>To</strong>gether we’ll do the WHAT<br />
From <strong>The</strong> <strong>Something</strong> <strong>Good</strong> Team<br />
<strong>Something</strong><strong>Good</strong><strong>Magazine</strong>s.com<br />
1
WELCOME<br />
TO ISSUE 1<br />
SGM <strong>Why</strong><br />
We love helping people and businesses<br />
get their something good out there<br />
SGM HOW<br />
We create shareworthy magazines that<br />
become powerful business messaging<br />
and brand assets<br />
SGM WHAT<br />
We design personalised magazines,<br />
coaching clients along the way<br />
on finding their best content and<br />
publishing in their preferred formats -<br />
digital and print. We publish privately<br />
or to the world. Our offer is content to<br />
publish in under 4 weeks.<br />
<strong>The</strong> world awaits<br />
your magazine!<br />
SHARE<br />
SUBSCRIBE<br />
SOMETHING<br />
MAGAZINE<br />
yumpu.com/s/NMP71jawgVnW0Dqp<br />
somethinggoodmagazines.com/join<br />
If you are ready to start your magazine,<br />
then book a coaching call with one of<br />
our magazine experts to go the next<br />
step right here -<br />
ALI FOWLER<br />
Founder & Editor-In-Chief<br />
<strong>Something</strong> <strong>Good</strong> <strong>Magazine</strong>s<br />
Book A Call Right Here<br />
calendly.com/alifowler/somethinggoodcall<br />
2
Creating a dream business can be exhilarating<br />
and wee in your pants terrifying at the same<br />
time. Do you ever find yourself asking<br />
‘why am I doing this again?’<br />
Simon Sinek in his infamous TEDx Talks video that has gained over 6 million views to date ‘Start With <strong>The</strong><br />
<strong>Why</strong> - <strong>How</strong> Great Leaders Inspire Action’ teaches us what he describes as the world’s simplest idea<br />
- the Golden Circle.<br />
WHY. HOW. WHAT.<br />
youtube.com/watch?v=u4ZoJKF_VuA<br />
According to Simon Sinek;<br />
Every single person/ business on the planet knows WHAT they do.<br />
Some know HOW they do it.<br />
Very few people/organizations know WHY they do what they do - their purpose, their<br />
cause, their belief.<br />
At <strong>Something</strong> <strong>Good</strong> <strong>Magazine</strong>s, we purposefully communicate from the inside out, which is our why,<br />
the heart of our organization, then laying the foundations of how we deliver and then what we do for our<br />
customers and communities.<br />
Please take a moment and we invite you to do the same<br />
3
YOUR WHY IS …<br />
Hint: <strong>Your</strong> why is your passion, your purpose, the reason you get out of bed in the morning<br />
YOUR HOW IS …<br />
Hint: your how is the ways you are going to show up & live your why<br />
YOUR WHAT IS ...<br />
HINT: <strong>What</strong> have you got to offer? <strong>What</strong> content, resources, approach, strategy, solution do<br />
you have to solve a problem for your customers?<br />
4
Photo Credit:<br />
Hunter Bryant on Unsplash<br />
THE WORLD CAN WAIT<br />
NO NEED<br />
TO RUSH<br />
Stay here as long as you like.<br />
5
Photo Credit:<br />
Alex Greets on Unsplash<br />
<strong>What</strong><br />
Is <strong>Your</strong><br />
<strong>What</strong>?<br />
6
Inspo Right Here!<br />
PRODUCTS that you truly believe in that<br />
can help others, solve their problems and<br />
make them happy.<br />
SERVICES that provide solutions and<br />
inspiration for clients and WOW your<br />
customers, fill a need and keep them coming<br />
back for more.<br />
PROGRAMS & COURSES that<br />
teach skills, impart knowledge and create<br />
jobs<br />
SOLUTIONS to specific problems that<br />
you have figured out.<br />
CONTENT that is yours or that you are<br />
curating from others.<br />
PORTFOLIOS of your work that truly<br />
showcases your amazing talents and the<br />
talents of your team.<br />
EVENTS coming up that you want to<br />
invite people to because you know it will<br />
help them.<br />
FANS that rave about what you do and are<br />
happy to share your message with the world.<br />
STORIES of successes or challenges, that<br />
need to be shared - yours or others.<br />
GRATITUDE for the people who help<br />
you make it all happen - sponsors, investors,<br />
staff, family.<br />
INSPIRATIONAL messages to build<br />
and engage your community.<br />
IDEAS that you know will impact lives or<br />
just are super cool to bring to life.<br />
THOUGHT leadership on your industry<br />
and contributing content to add to the<br />
greater good.<br />
SOCIAL causes that matter to you and<br />
show us a little about what’s in your heart.<br />
FREE stuff you want to giveaways and<br />
make accessible to everyone.<br />
INNOVATIONS that will make people’s<br />
lives easier and are pretty cool to see.<br />
VALUE and pricing that is unbeatable and<br />
compelling.<br />
VENUES that create an amazing space<br />
and an experience we all want to visit.<br />
ANSWERS to your customer’s most<br />
pressing questions.<br />
TEAMS that are rockstars and deserve an<br />
introduction.<br />
IMAGERY that is beautiful and<br />
captivating.<br />
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