Brand X Project Journal
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
As our brand identity evolved, so did its name. The
first titles included “Provenance”, “Fortis” and
“Discourse”. However, the brand felt more playful
and light-hearted, thus the contrast between these
names and the brand identity seemed apparent.
FIRST LOGO DESIGNS
PACKAGING MOCK-UPS
THE NAME
Change language