Brand X Project Journal

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Based on four of the step cards we developed various design opportunities,presenting our vision of the future with and without the imagined products.
DESIGNOPPORTUNITIESMy concern lied within a scenario that isalso applicable in present times: eatingalone, together. However, as we discussedour future moments, we determined thatour brand moments will rather take place ina dystopia. Thus, this plausible scenariogained value and momentum for me bybeing an almost caricature of the presentmoment; the exaggerated scenario of thetomorrow where people will be soabsorbed by their devices and will stopfrom communicating with one another.
Page 1 and 2: MARIA MARINESCU- DUCABRAND X
Page 3 and 4: Working in a team of three, Andrew,
Page 5: We explored the prospects of our di
Page 9 and 10: We communally decided that the expe
Page 11 and 12: BRAND DEVELOPMENTThe definitory poi
Page 13 and 14: After deliberations we settled on t
Page 15 and 16: Realising a brand is not necessaril
Page 17 and 18: As a starting point for designing m
Page 19 and 20: Following the product family’s pr
Page 21 and 22: Through tutor feedback I feltit wou
Page 23 and 24: The centric form of this iterationw
Page 25 and 26: INTUITIVE MODEL MAKINGAfter some si
Page 27 and 28: In pursuit to convey the feeling of
Page 29 and 30: Branding colourway taken into mater
Page 31 and 32: SETTING UP
Page 33: Brand X proved to be a very fulfill

Brand X Project Journal

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