Brand X Project Journal

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FINAL POSTERTHE BUSSINESS CARDSFor the exhibition we felt it was important to fully embrace the role of a brandambassador. We chose to go for a light top and dark bottoms, utilizing shades of black,white and grey. We wanted to present ourselves in smart but approachable clothing,leaving the brands trademark rainbow accents steal the spotlight.EXHIBITION
Brand X proved to be a very fulfilling projectwhen it came to exploring form through bothphysical and digital making. Ultimately it wasan important experience to compromise myartistic vision towards the communal brandvision. I feel as a team we were ultimatelyvery successful in creating a cohesivelanguage of materiality whilst respecting thebrand guidelines. In the future, I would like todevelop the level of detail in the model, aswell as refining its purpose outside of thedining space. The Hub could be found as amediator in a business meeting, or could beused in quantifying conversation in aprofessional sense outside of the funescapism of the dining experience.REFLECTION
Page 1 and 2: MARIA MARINESCU- DUCABRAND X
Page 3 and 4: Working in a team of three, Andrew,
Page 5 and 6: We explored the prospects of our di
Page 7 and 8: DESIGNOPPORTUNITIESMy concern lied
Page 9 and 10: We communally decided that the expe
Page 11 and 12: BRAND DEVELOPMENTThe definitory poi
Page 13 and 14: After deliberations we settled on t
Page 15 and 16: Realising a brand is not necessaril
Page 17 and 18: As a starting point for designing m
Page 19 and 20: Following the product family’s pr
Page 21 and 22: Through tutor feedback I feltit wou
Page 23 and 24: The centric form of this iterationw
Page 25 and 26: INTUITIVE MODEL MAKINGAfter some si
Page 27 and 28: In pursuit to convey the feeling of
Page 29 and 30: Branding colourway taken into mater
Page 31: SETTING UP

Brand X Project Journal

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