CIOPORA Chronicle 2015

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CIOPORA Members®ArisBallFloraPlant0-C, 91-M, 76-Y, 0-K (red) 100-C, 0-M, 91-Y, 6-K (green)Beijing HengdaCADAMONDeutschlandE.G. Hill co. incBecome a member of CIOPORACIOPORA is an international, non-governmental organisationrepresenting the interests of breeders of asexually reproducedornamental and fruit varieties worldwide. CIOPORA has currently102 members including individual breeders, breeding companies, IPlawyers and royalty administration services. Top priority of CIOPORAis the constant development and enhancement of systems of IntellectualProperty Protection for plant innovation, which include Plant Breeders´Rights, Patents, Plant Patents and Trademarks. CIOPORA acts as astrong voice of the industry in regard of IP protection. The associationenjoys the observer status at the Community Plant Variety Office(CPVO) and the International Union for the Protection of NewVarieties of Plants (UPOV).The Board invites you to join CIOPORA’s global member community.The persons eligible for membership are defined in the CIOPORA’sbylaws. Each member candidacy is subject to approval by theCIOPORA Board.More information about membership: www.ciopora.org.Contact us: info@ciopora.orgTel: +49 (0)40-555-63-702 or Fax: +49 (0)40-555-63-7036 www.FloraCulture.eu | CIOPORA Chronicle June 2015
From the PresidentThe world is changingAndrea Mansuino.Ibelieve that, quite possibly, the world has never changed as quickly and intensely as it has in thelast twenty years.Of course I am not underestimating the importance of many historical events which havedetermined fundamental evolutions, such as the rise and fall of the Roman Empire, the discovery ofthe Americas, the American and French Revolutions, the industrial revolution and the World Wars, toname a few.But, in my humble opinion, the big difference between those historical events and the changes thathave occurred in the last two decades is that the recent revolution involves, all together and at the sametime, all humanity and all generations, without limitations.The digital revolution is probably the most-democratic, overwhelming, radical change the globalsociety has ever seen. Computers, tablets and especially smart phones, all connected to the Web, makecommunication and access to instantaneous information easy, fast, cheap and borderless. The firstinternet page went live in 1991 – the year internet connections worldwide reached one million, andalso the year the last Act of the UPOV Convention was signed. There are now billions of Web pages,much more than 3 billion internet users worldwide (with this number increasing every second), whileplant breeders still deal with the same UPOV Convention.Communication and fast, ready-to-use information have now taken the lead in shaping humandestinies. Economy and business are deeply influenced by such changes, as is politics, internationalrelations (including war and peace dynamics), science and society as a whole.What I find very interesting, and maybe less obvious, is that in this scenario the ‘software’ has evolvedmore and faster than the ‘hardware’. In other words, flexibility, infrastructure and dynamism prevailover steadiness, structure and tradition.The growth and profits of flexible and dynamic digital companies have taken over the previouslydominating power of heavy industry giants; and within the first group, those companies who excelin software and digital solutions grow more and make more profits than the traditional hardwarespecialists.Innovation and flexibility are now the keys to success; knowledge and adaptation to change oftenmake the difference between being successful or disappearing, while heavily-structured businessessuffer because of their slow reaction to new opportunities and their often unbearable overheads.In our industry, we see a similar situation. The business for breeders is inevitably global, and companieshave a hard time being cost effective.In my opinion, Intellectual Property is the answer to these issues, for everyone. Our industry definitelyneeds a robust and fair Intellectual Property system in order to protect and stimulate innovation and toallow cost-effective licensing management through the product chain or in the vertical integration.In fact, breeders need still a “sui generis and effective protection system” (quote from TRIPSagreement), which in simple terms means a juridical IP tool that is specifically conceived for plants andthat must be (easily) enforceable.CIOPORA is highly-commited to breaking the stalemate. Addressing the need for an effectiveIP system for plants has been the mission of CIOPORA for more than 50 years and is still the mainconcern of the organization today.The recent Broccoli/Tomato sentence by the Enlarged Board of Appeal of the European Patent Office,which confirms the positive trend for the patentability of products obtained also through essentiallybiological processes in the European Union (consistent with a global trend which sees many countriesforexample the United States, Australia and Japan- already offering this possibility to plant breeders),shows that important changes also happen in our industry and that the UPOV system may be obsolete,after about 25 years from its last Convention, and not adequate enough to protect the interests ofbreeders.CIOPORA observes, with attention, these changes and actively debates about the positive or negativeconsequences of such changes for our industry. New CIOPORA positions have recently been approvedby its breeders on various fundamental topics in plant protection. Positions on very difficult matters>>>CIOPORA Chronicle June 2015 | www.FloraCulture.eu 7
Page 1: The business magazine for horticult
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Page 10 and 11: Zooming in on IPWhen we thinkof the
Page 12 and 13: Minimum DistanceThe breedersof vege
Page 14 and 15: Zooming in on IPThis contribution i
Page 16 and 17: IP in the WorldThe UnitedStates off
Page 18 and 19: IPR EnforcementIn 2013, the EUcusto
Page 20 and 21: Company profileInvokatThe easy way
Page 22 and 23: Marketing ResearchMillennials, or
Page 24 and 25: Zooming inCiopora Chroniclesat down
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Page 37 and 38: At a seminar in Mexico keynote spea
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Page 43 and 44: by Richard PetriOpinionThoughts abo
Page 45 and 46: AGMMore than 100plant breedersand i
Page 47: Securing another pieceof the puzzle

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