2013 CIOPORA Chronicle
CIOPORA annual magazine on Intellectual Property protection for plant innovations 2013. Produced in cooperation with FloraCulture International. Read in the 2013 issue: - PBR topsy-turvy. How UPOV and its members turn the system upside down - Breeding industry ‘manifesto’ reflects strong visions and daily practice - Marketability of innovation – the power of ideas in horticulture - Contemporary marketing solutions for horticultural businesses - Hydrangeas in a PVR squeeze - Clearly or just about distinguishable? and more...
CIOPORA annual magazine on Intellectual Property protection for plant innovations 2013. Produced in cooperation with FloraCulture International.
Read in the 2013 issue:
- PBR topsy-turvy. How UPOV and its members turn the system upside down
- Breeding industry ‘manifesto’ reflects strong visions and daily practice
- Marketability of innovation – the power of ideas in horticulture
- Contemporary marketing solutions for horticultural businesses
- Hydrangeas in a PVR squeeze
- Clearly or just about distinguishable?
and more...
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Table of Contents<br />
07<br />
Breeding industry ‘manifesto’ reflects<br />
strong visions and daily praxis<br />
11<br />
Orchid lookalike<br />
marks the start of<br />
the spring<br />
12<br />
Marketability of<br />
innovation – the<br />
power of ideas in<br />
horticulture<br />
15<br />
Biancheri Creations<br />
combines centuriesold<br />
traditions<br />
with revolutionary<br />
research<br />
16<br />
Contemporary<br />
marketing solutions<br />
for horticultural<br />
businesses<br />
18<br />
Breeding 2.0: from<br />
field book to tablet<br />
20<br />
How Alexey Pajitnov<br />
regained the IP<br />
rights to his Tetris ®<br />
computer game<br />
22<br />
Seeing double…<br />
…you bet<br />
24<br />
European patent with<br />
unitary effect and<br />
Unified Patent Court<br />
26<br />
PBR topsy-turvy.<br />
How UPOV and its<br />
members turn the<br />
system upside down<br />
4 www.FloraCultureInternational.com | <strong>CIOPORA</strong> <strong>Chronicle</strong> April <strong>2013</strong>
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