2013 CIOPORA Chronicle
CIOPORA annual magazine on Intellectual Property protection for plant innovations 2013. Produced in cooperation with FloraCulture International. Read in the 2013 issue: - PBR topsy-turvy. How UPOV and its members turn the system upside down - Breeding industry ‘manifesto’ reflects strong visions and daily practice - Marketability of innovation – the power of ideas in horticulture - Contemporary marketing solutions for horticultural businesses - Hydrangeas in a PVR squeeze - Clearly or just about distinguishable? and more...
CIOPORA annual magazine on Intellectual Property protection for plant innovations 2013. Produced in cooperation with FloraCulture International.
Read in the 2013 issue:
- PBR topsy-turvy. How UPOV and its members turn the system upside down
- Breeding industry ‘manifesto’ reflects strong visions and daily practice
- Marketability of innovation – the power of ideas in horticulture
- Contemporary marketing solutions for horticultural businesses
- Hydrangeas in a PVR squeeze
- Clearly or just about distinguishable?
and more...
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How UPOV and its members<br />
turn the system upside down<br />
Minimal distance between<br />
varieties<br />
the business magazine for worldwide floriculture<br />
www.ciopora.org<br />
Colofon<br />
PBR toPsy-tuRvy<br />
seeing douBle… you Bet<br />
What is essential<br />
is (sometimes)<br />
invisible to the eyes.<br />
Innovation as driving<br />
force of the market!<br />
The <strong>CIOPORA</strong><br />
<strong>Chronicle</strong> is a<br />
special edition<br />
of <strong>CIOPORA</strong><br />
and the monthly<br />
business magazine<br />
on worldwide<br />
floriculture<br />
FloraCulture<br />
International.<br />
All rights<br />
reserved © <strong>2013</strong>. No portion of editorial may<br />
be reproduced in any form without written<br />
permission of the publisher. Publisher is not<br />
liable for advertisements using illegally obtained<br />
images.<br />
april <strong>2013</strong><br />
Editorial & Administration Offices<br />
FloraCulture International<br />
Business address: ECA Office 140-21, Legmeerdijk 313,<br />
1431 GB Aalsmeer, the Netherlands<br />
Postal address: Postbus 1081, 1430 BB Aalsmeer, the Netherlands<br />
T (31) 297 769 095 F (31) 297 365 366<br />
Editor-in-chief: Ron van der Ploeg (ron@floracultureinternational.com)<br />
with the kind assistance of Dr. Edgar Krieger (edgar.krieger@ciopora.org)<br />
and Anna Kaehne (anna.kaehne@ciopora.org).<br />
Contributing writers: Andrea Mansuino, Andres Rincon, Anna Kaehne,<br />
Anthony Tesselaar, Berno van der Geest, Edgar Krieger, Dr.,<br />
Garry Grueber, Graham Spencer, Jaap Kras, Joël Guiard, Joan Bonany,<br />
Louise-Anne Petit, Laura Romestant, Maarten Leune, Martin Ekvad,<br />
Philippe de Jong, Tjeerd Overdijk, Thomas Bouvet<br />
Photography: FloraCulture International and <strong>CIOPORA</strong><br />
Cover photograph: Evgeny Makarov<br />
Publisher: FloraCulture International<br />
(jaap@floracultureinternational.com)<br />
Printer: Habo DaCosta<br />
Designers: Aryen Bouwmeester, Dirk van der Burgh<br />
Advertising Sales Offices<br />
Dennis Seriese (dennis@floracultureinternational.com)<br />
Angie Duffree (angie@floracultureinternational.com)<br />
T (31) 297 769 095<br />
RAI is worldwide<br />
representing breeders<br />
of ornamental plants<br />
in the field of plant<br />
breeders rights and<br />
plant patents. RAI<br />
advises breeders<br />
ADMINISTRATION<br />
INTERNATIONAL<br />
ROYALTY<br />
PROFESSIONAL<br />
PLANT PATENT<br />
LICENSING<br />
BREEDERS<br />
WORLDWIDE<br />
how to protect<br />
their varieties,<br />
takes care<br />
of filing<br />
applications, develops<br />
license agreements,<br />
collects royalties and<br />
performs controls.<br />
Worldwide watching your rights.<br />
www.rai-worldwide.com<br />
Office Europe North-America Latin-America Japan<br />
's-Gravenzande, Holland Fort Myers, Florida, USA Bogotá, D.C. Colombia SA Kashiwa-Shi, Chiba<br />
Phone (+31) 174-42 01 71 (+1) 239 278 9917 (+571) 601 9018 (+81) 4 7146 5188<br />
Fax (+31) 174-42 09 23 (+1) 239 278 4833 (+571) 256 3855 (+81) 4 7146 5332<br />
E-mail info@royalty-adm-int.nl royalty@rai-na.com info@rai.com.co japan@royalty-adm-int.nl<br />
Advertising Index<br />
COMPANY PAGE WEBSITE<br />
Agri Information Partners................................................8 ..................................www.agripartner.nl<br />
Altius Advocaten .............................................................32 ....................................... www.altius.com<br />
Anthony Tesselaar Int.....................................................32 ................................ www.tesselaar.com<br />
Biancheri Creations ........................................................15 ....................www.bianchericreations.it<br />
<strong>CIOPORA</strong> ......................................................................26-29 .....................................www.ciopora.org<br />
Conard-Pyle Co. .................................................................3 .......................... www.conard-pyle.com<br />
Danziger “Dan” Flower Farm .........................................2 ..................................www.danziger.com<br />
Fides ....................................................................................10 ............................................. www.fides.nl<br />
HilverdaKooij .....................................................................10 .............................. www.hilverdakooij.nl<br />
Hortis USA .........................................................................14 ................................www.hortisusa.com<br />
Hydrangea Breeders Ass. .............................................14 ................ www.hydrangeabreeders.nl<br />
IRBA (Int. Rose Breeders Ass.) ....................................46 .....................................www.ciopora.org<br />
COMPANY PAGE WEBSITE<br />
Jondle Plant Sciences (Swanson & Bratschun) ....39 ...................................www.sbiplaw.com<br />
Luther Rechtsanwaltsgesellschaft mbH ...................32 .......................www.luther-lawfirm.com<br />
Meilland International ....................................................52 ................................. www.meilland.com<br />
Moerheim New Plant .....................................................25 ..................www.suntorycollection.info<br />
NIRP International S.A. ..................................................14 ..................www.nirpinternational.com<br />
Rosen Tantau ....................................................................41 .........................www.rosen-tantau.com<br />
Royalty Administration International..........................51 .......................www.rai-worldwide.com<br />
Selecta Klemm GmbH & Co. KG ..................................11 .........................www.selectaworld.com<br />
Smthuijsen, Winter & de Vries .....................................32 ...................... www.swdv-advocaten.nl<br />
Vondst Advocaten ...........................................................34 ............................ www.vondst-law.com<br />
Wütenberger Kunze ........................................................34 ...........................................www.wk-ip.eu<br />
This index is provided as a service to our readers. The publisher does not assume responsibility for errors or omissions.<br />
Visit FloraCulture International advertisers on the internet by linking to their websites from our Digital Online Advertiser Index at<br />
www.floracultureinternational.com. For readers who do not have internet access, please send your request for additional information from<br />
any of our advertisers to FloraCulture International (P.O. Box 1081, 1430 BB Aalsmeer, The Netherlands). Be sure to include<br />
your name, company name, address, faxnumber and the name(s) of the companies about which you would like to receive additional information.
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