You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
1
Real estate is local, so our company’s independent<br />
ownership and distinctive culture are wellaligned<br />
with the needs of our community. Our<br />
brand is rooted in the areas in which our clients<br />
live, so we possess deep local knowledge that<br />
will help you make smarter, better informed real<br />
estate decisions.<br />
02
TABLE OF<br />
CONTENTS<br />
04<br />
THE COASTAL<br />
REALTY DIFFERENCE<br />
11<br />
ABOUT COASTAL<br />
REALTY OF THE<br />
FLORIDA KEYS<br />
07<br />
INTELLIGENT<br />
MARKETING<br />
12<br />
BUYER REACH<br />
08<br />
GLOBAL<br />
MARKETING<br />
14<br />
SALES VOLUME<br />
10<br />
ABOUT THE AGENT<br />
16<br />
ANALYTICS &<br />
RESULTS<br />
03
THE COASTAL REALTY<br />
DIFFERENCE<br />
Our Coastal Realty team is here for<br />
you every step of the way. We strive to<br />
represent the very best of the industry by<br />
offering a unique and effective marketing<br />
suite alongside excellent negotiation skills<br />
and a refined sales process. We manage<br />
the sale from beginning to closing table,<br />
to ensure your experience is an enjoyable<br />
one.<br />
After closing, you can count on us to be<br />
there if you have any thoughts, questions or<br />
concerns; we are your real estate advisors<br />
for life!<br />
04
CONTRACT MANAGEMENT<br />
We review overall market<br />
conditions and comparable<br />
properties to help you<br />
determine a fair asking price,<br />
as well as, a fair offer. As skilled<br />
negotiators, we work hard to<br />
protect your bottom line and<br />
get you the best price possible<br />
for your home or property. We<br />
also thoroughly review buyer<br />
and agent qualifications, verify<br />
funds, and qualify any additional<br />
players.<br />
TRANSACTION MANAGEMENT<br />
We can help you with referrals<br />
to lenders, inspectors,<br />
contractors, insurance agents,<br />
property management and more.<br />
During each transaction, we<br />
verify that all dates are complied<br />
with, meet with appraiser and<br />
home inspector, keep in close<br />
contact with the mortgage<br />
broker and closing agent.<br />
05
06
INTELLIGENT<br />
Marketing<br />
Our creative services team,<br />
comprised of designers, writers,<br />
and social media experts,<br />
developers, and printers, will<br />
help design and execute a<br />
comprehensive strategy to market<br />
your property. Services may<br />
include:<br />
• Customized Property Branding<br />
• Custom Print & Digital<br />
Brochures<br />
• Social Media Campaigns<br />
• Promotional Campaigns to the<br />
LeadingRE network<br />
• Property Websites<br />
• Website Traffic Monitoring &<br />
Reporting<br />
Our SPHERE of<br />
(Social) Influence<br />
In this fast-paced, technologycentered<br />
world, we leverage social<br />
media and recognize the role that<br />
it plays in real estate, business<br />
and in building relationships<br />
with clients. With robust digital<br />
strategy, we stay in front of social<br />
media trends and we strategically<br />
promote properties on dominant<br />
outlets such as Facebook and<br />
Instagram.<br />
07
WE MARKET YOUR PROPERTY<br />
TO THE WORLD.<br />
When selling your home, you need global exposure<br />
in addition to the strong marketing expertise we<br />
deliver locally. As an affiliate of Leading Real Estate<br />
Companies of the World,® we have the resources<br />
to market your property to the highest possible<br />
number of potential buyers. With 130,000 talented<br />
associates around the world, we expose your<br />
property to buyers on six continents ensuring<br />
more eyes on your property. In addition, we receive<br />
inbound clients from other affiliates around the<br />
globe who are interested in purchasing a home.<br />
Leading Real Estate Companies of the World® is a<br />
pedigree denoting the very best companies who represent<br />
qualified clientele and wish to do business with similar<br />
firms. Each year our network is collectively responsible<br />
for over one million transactions on a global basis.<br />
When your home is posted to our website locally, it is<br />
immediately promoted on the LeadingRE.com website.<br />
It is also immediately connected to the websites of over<br />
565 of our affiliated real estate firms in the world.<br />
08
Local Expertise,<br />
Global Connections,<br />
Powerful Marketing.<br />
09
LOCAL ROOTS.<br />
GLOBAL REACH.<br />
JOHN D. EL-KOURY<br />
Owner & <strong>Broker</strong><br />
Since 1989 <strong>John</strong> has specialized in<br />
sales, vacation rentals and property<br />
management in the Upper Keys.<br />
As managing broker of a leading<br />
Upper Keys sales team, <strong>John</strong> takes<br />
great care and pride in building<br />
the area’s most professional and<br />
hard-working Realtors. But that’s<br />
just part of the picture. <strong>John</strong> is<br />
past President of the Florida Keys<br />
Board of Realtors and has chaired<br />
most committees. In addition<br />
to his volunteer work with the<br />
Florida Keys Board of Realtors,<br />
<strong>John</strong> is a member of the Islamorada<br />
Chambers of Commerce, a graduate of Leadership Monroe Class XII and is<br />
Vice-Chair of the Good Health Clinic. In recognition of his work, <strong>John</strong> was<br />
named Realtor of the Year in 2001 by the Florida Keys Board of Realtors.<br />
While working in real estate and raising a family, <strong>John</strong> also earned a State<br />
Certified General Contractors license in 2006 and his State Certified<br />
Plumbing Contractors license in 2009. As a licensed pilot and scuba diver,<br />
as well as an avid fisherman, <strong>John</strong> has experienced all the Florida Keys has<br />
to offer.<br />
“The best company I have come across in a very long time! They are the<br />
BEST in the business and go above and beyond! They truly make you feel like<br />
you are their main priority and a friend not just some customer. I can’t say<br />
enough on how impressed I have been with their work and service, top notch<br />
and highly recommended!”<br />
10
YOUR TEAM<br />
Our independent ownership and<br />
distinctive local culture are wellaligned<br />
with market-specific needs<br />
and services. We bring an authentic<br />
“Main Street” perspective to real<br />
estate that many of the “Big Box”<br />
franchised brands traded on Wall<br />
Street cannot claim.<br />
Our services are distinctive,<br />
extensive, and tailored to you.<br />
And because our brand is rooted<br />
in the communities in which our<br />
clients live, we possess deep local<br />
knowledge that will help you make<br />
smarter, better informed real estate<br />
decisions.<br />
Our local brands and reputations<br />
depend on consistently delivering<br />
high performance for the clients we<br />
serve. Our full-service real estate<br />
firm is proud to have brokered many<br />
of the area’s best homes, apartments,<br />
and vacation properties. Our team<br />
of licensed real estate agents has<br />
worked with all types of housing,<br />
from single-family and multi-family<br />
homes to commercial property and<br />
vacant land. We pride ourselves<br />
in providing our loyal clients with<br />
exceptional communication and<br />
customer service.<br />
11
Coastal Realty of the Florida Keys has<br />
the reach and the connections to find<br />
buyers, wherever they are.<br />
<strong>El</strong>evated Promotion<br />
Your property will be featured on not only our website which<br />
sees over 1,500 users each month, but also on LeadingRE.com,<br />
a powerful channel of real estate and lifestyle content with a<br />
combined social media audience of 20,000+ followers.<br />
Creative Expertise<br />
Our creative team of in-house designers, social media experts,<br />
developers and printing services are at your disposal to develop<br />
a personalized marketing strategy and materials that engage<br />
today’s most discerning buyers.<br />
Exclusive Community<br />
Through our affiliation with LeadingRE, we are aligned with<br />
brokerages across major markets worldwide and united with a<br />
community of top producing real estate professionals who share<br />
innovative strategies and tactics market-to-market.<br />
12
Relocation Connections<br />
With the market coverage that Coastal Realty of the Florida<br />
Keys has within its affiliations, we have the resources to market<br />
your listing to the highest number of potential buyers looking to<br />
relocate.<br />
Effective Open Houses<br />
Stategically staged and unique open houses with our team of<br />
experienced agents, sets our traditional marketing a part from<br />
the crowd.<br />
Impressive Multimedia & Technology<br />
Eye-catching visuals, professional photography, videography and<br />
high-quality aerial footage hold a buyers interest. As a cutting<br />
edge company, we have flexibility and can adapt to the best<br />
marketing strategies to get your home in front of buyers. We are<br />
proud to use and implement the newest technology platforms<br />
that ensures maximum producitivity, organization and results.<br />
13
INDUSTRY-LEADING SALES.<br />
WORLD-CLASS SERVICE.<br />
1.1 MILLION<br />
Global Transactions<br />
550<br />
Companies<br />
4,600<br />
Offices<br />
135,000<br />
Sales Associates<br />
70<br />
Countries<br />
14
THAN ANY OTHER REAL ESTATE NETWORK, FRANCHISE OR<br />
BROKERAGE BRAND. $257 BILLION IN U.S. HOME SALES VOLUME.<br />
As an affiliate of Leading Real Estate Companies of the World, ® our<br />
brokerage is a local and global market leader working on your behalf.<br />
LeadingRE’s world-class marketing resources and connections allow us to<br />
provide you with a truly exceptional real estate experience.<br />
15
MEASURED REACH<br />
With analytic tools such as Google Search<br />
Console and Google Analytics, we are<br />
able to monitor our website traffic and<br />
demographics. This valuable information<br />
allows us to make the necessary changes<br />
to our online marketing strategy and<br />
advertising platforms.<br />
FACEBOOK & INSTAGRAM REACH via Facebook Business Suite (February 2021)<br />
ACQUISITION via Google Analytics: How visitors arrive to our website (January 2021 - February 2021)<br />
16
CONTENT REACH via Facebook Business Suite (February 2021)<br />
WEBSITE USERS & SESSIONS via Google Analytics (180 days)<br />
17
FEATURED<br />
Properties<br />
“The best company I have come<br />
across in a very long time! They<br />
are the BEST in the business<br />
and go above and beyond! They<br />
truly make you feel like you are<br />
their main priority and a friend<br />
not just some customer. I can’t<br />
say enough on how impressed I<br />
have been with their work and<br />
service, top notch and highly<br />
recommended!”<br />
Bay 88. Offered at $ 4,875,000<br />
The Fish Ranch.<br />
Offered at $ 8,490,000<br />
18
Caribee Beach House. Offered at $ 5,950,000<br />
"<strong>John</strong> and his team are<br />
responsive, knowledgeable and<br />
professional. If you’re looking for<br />
a real estate experience to be<br />
handled properly and regardless<br />
whether you’re in town or out of<br />
it. This is the place to do business<br />
with. They continually go above<br />
and beyond to assist. You will be<br />
very pleased you stopped in!"<br />
19
20
Thanks<br />
Thank you for taking the time to<br />
read my presentation. If you have<br />
any questions or concerns at all,<br />
please feel free to reach out to me.<br />
Looking forward to working with<br />
you in the near future!<br />
21
JOHN D. EL-KOURY<br />
BROKER, OWNER<br />
Tel : 305-522-0384<br />
Email: john@coastalfloridakeys.com<br />
Site: www.coastalfloridakeys.com<br />
Visit: 82889 Overseas Highway | Islamorada<br />
22