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Coastal Realty Team Listing Presentation

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1


Real estate is local, so our company’s independent<br />

ownership and distinctive culture are wellaligned<br />

with the needs of our community. Our<br />

brand is rooted in the areas in which our clients<br />

live, so we possess deep local knowledge that<br />

will help you make smarter, better informed real<br />

estate decisions.<br />

02


TABLE OF<br />

CONTENTS<br />

04<br />

THE COASTAL<br />

REALTY DIFFERENCE<br />

11<br />

ABOUT COASTAL<br />

REALTY OF THE<br />

FLORIDA KEYS<br />

07<br />

INTELLIGENT<br />

MARKETING<br />

12<br />

BUYER REACH<br />

08<br />

GLOBAL<br />

MARKETING<br />

14<br />

SALES VOLUME<br />

10<br />

ABOUT THE AGENT<br />

16<br />

ANALYTICS &<br />

RESULTS<br />

03


THE COASTAL REALTY<br />

DIFFERENCE<br />

Our <strong>Coastal</strong> <strong>Realty</strong> team is here for<br />

you every step of the way. We strive to<br />

represent the very best of the industry by<br />

offering a unique and effective marketing<br />

suite alongside excellent negotiation skills<br />

and a refined sales process. We manage<br />

the sale from beginning to closing table,<br />

to ensure your experience is an enjoyable<br />

one.<br />

After closing, you can count on us to be<br />

there if you have any thoughts, questions or<br />

concerns; we are your real estate advisors<br />

for life!<br />

04


CONTRACT MANAGEMENT<br />

We review overall market<br />

conditions and comparable<br />

properties to help you<br />

determine a fair asking price,<br />

as well as, a fair offer. As skilled<br />

negotiators, we work hard to<br />

protect your bottom line and<br />

get you the best price possible<br />

for your home or property. We<br />

also thoroughly review buyer<br />

and agent qualifications, verify<br />

funds, and qualify any additional<br />

players.<br />

TRANSACTION MANAGEMENT<br />

We can help you with referrals<br />

to lenders, inspectors,<br />

contractors, insurance agents,<br />

property management and more.<br />

During each transaction, we<br />

verify that all dates are complied<br />

with, meet with appraiser and<br />

home inspector, keep in close<br />

contact with the mortgage<br />

broker and closing agent.<br />

05


06


INTELLIGENT<br />

Marketing<br />

Our creative services team,<br />

comprised of designers, writers,<br />

and social media experts,<br />

developers, and printers, will<br />

help design and execute a<br />

comprehensive strategy to market<br />

your property. Services may<br />

include:<br />

• Customized Property Branding<br />

• Custom Print & Digital<br />

Brochures<br />

• Social Media Campaigns<br />

• Promotional Campaigns to the<br />

LeadingRE network<br />

• Property Websites<br />

• Website Traffic Monitoring &<br />

Reporting<br />

Our SPHERE of<br />

(Social) Influence<br />

In this fast-paced, technologycentered<br />

world, we leverage social<br />

media and recognize the role that<br />

it plays in real estate, business<br />

and in building relationships<br />

with clients. With robust digital<br />

strategy, we stay in front of social<br />

media trends and we strategically<br />

promote properties on dominant<br />

outlets such as Facebook and<br />

Instagram.<br />

07


WE MARKET YOUR PROPERTY<br />

TO THE WORLD.<br />

When selling your home, you need global exposure<br />

in addition to the strong marketing expertise we<br />

deliver locally. As an affiliate of Leading Real Estate<br />

Companies of the World,® we have the resources<br />

to market your property to the highest possible<br />

number of potential buyers. With 130,000 talented<br />

associates around the world, we expose your<br />

property to buyers on six continents ensuring<br />

more eyes on your property. In addition, we receive<br />

inbound clients from other affiliates around the<br />

globe who are interested in purchasing a home.<br />

Leading Real Estate Companies of the World® is a<br />

pedigree denoting the very best companies who represent<br />

qualified clientele and wish to do business with similar<br />

firms. Each year our network is collectively responsible<br />

for over one million transactions on a global basis.<br />

When your home is posted to our website locally, it is<br />

immediately promoted on the LeadingRE.com website.<br />

It is also immediately connected to the websites of over<br />

565 of our affiliated real estate firms in the world.<br />

08


Local Expertise,<br />

Global Connections,<br />

Powerful Marketing.<br />

09


LOCAL ROOTS.<br />

GLOBAL REACH.<br />

JOHN D. EL-KOURY<br />

Owner & Broker<br />

Since 1989 John has specialized in<br />

sales, vacation rentals and property<br />

management in the Upper Keys.<br />

As licensed real estate broker<br />

of the leading Upper Keys sales<br />

team, John takes great care and<br />

pride in building the area’s most<br />

professional and hard-working<br />

Realtors. But that’s just part of the<br />

picture. John is past President of<br />

the Florida Keys Board of Realtors<br />

and has chaired most committees.<br />

In addition to his volunteer work<br />

with the Florida Keys Board of<br />

Realtors, John is a member of the<br />

Islamorada Chambers of Commerce, a graduate of Leadership Monroe<br />

Class XII and is Vice-Chair of the Good Health Clinic. In recognition of<br />

his work, John was named Realtor of the Year in 2001 by the Florida Keys<br />

Board of Realtors. While working in real estate and raising a family, John<br />

also earned a State Certified General Contractors license in 2006 and his<br />

State Certified Plumbing Contractors license in 2009. As a licensed pilot<br />

and rescue diver, as well as an avid fisherman, John has experienced all the<br />

Florida Keys has to offer. John attributes most of his success to the skills he<br />

learned while serving in the United States Coast Guard.<br />

“The best company I have come across in a very long<br />

time! They are the BEST in the business and go above and<br />

beyond! They truly make you feel like you are their main<br />

priority and a friend not just some customer. I can’t say<br />

enough on how impressed I have been with their work and<br />

service, top notch and highly recommended!”<br />

10


OUR TEAM<br />

JOHN D. EL-KOURY AJ VETTER CLAIRE JOHNSON NATALIE BEVIS<br />

JEN QUIROZ SANDY EL-KOURY JOHN MCARTHUR ANNA RICHARDS<br />

WHITNEY TRENTINE DAVID EPSTEIN BILLY POPE ERIC BILLIPS<br />

GRACE BILLIPS MORGAN FOX CARRIE TUDOR ERIC SMITH<br />

DREW MORET MARK COOPER SUE MORET<br />

11


<strong>Coastal</strong> <strong>Realty</strong> of the Florida Keys has<br />

the reach and the connections to find<br />

buyers, wherever they are.<br />

Elevated Promotion<br />

Your property will be featured on not only our website which<br />

sees over 1,500 users each month, but also on LeadingRE.com,<br />

a powerful channel of real estate and lifestyle content with a<br />

combined social media audience of 20,000+ followers.<br />

Creative Expertise<br />

Our creative team of in-house designers, social media experts,<br />

developers and printing services are at your disposal to develop<br />

a personalized marketing strategy and materials that engage<br />

today’s most discerning buyers.<br />

Exclusive Community<br />

Through our affiliation with LeadingRE, we are aligned with<br />

brokerages across major markets worldwide and united with a<br />

community of top producing real estate professionals who share<br />

innovative strategies and tactics market-to-market.<br />

12


Relocation Connections<br />

With the market coverage that <strong>Coastal</strong> <strong>Realty</strong> of the Florida<br />

Keys has within its affiliations, we have the resources to market<br />

your listing to the highest number of potential buyers looking to<br />

relocate.<br />

Effective Open Houses<br />

Stategically staged and unique open houses with our team of<br />

experienced agents, sets our traditional marketing a part from<br />

the crowd.<br />

Impressive Multimedia & Technology<br />

Eye-catching visuals, professional photography, videography and<br />

high-quality aerial footage hold a buyers interest. As a cutting<br />

edge company, we have flexibility and can adapt to the best<br />

marketing strategies to get your home in front of buyers. We are<br />

proud to use and implement the newest technology platforms<br />

that ensures maximum producitivity, organization and results.<br />

13


INDUSTRY-LEADING SALES.<br />

WORLD-CLASS SERVICE.<br />

1.1 MILLION<br />

Global Transactions<br />

550<br />

Companies<br />

4,600<br />

Offices<br />

135,000<br />

Sales Associates<br />

70<br />

Countries<br />

14


THAN ANY OTHER REAL ESTATE NETWORK, FRANCHISE OR<br />

BROKERAGE BRAND. $257 BILLION IN U.S. HOME SALES VOLUME.<br />

As an affiliate of Leading Real Estate Companies of the World, ® our<br />

brokerage is a local and global market leader working on your behalf.<br />

LeadingRE’s world-class marketing resources and connections allow us to<br />

provide you with a truly exceptional real estate experience.<br />

15


MEASURED REACH<br />

With analytic tools such as Google Search<br />

Console and Google Analytics, we are<br />

able to monitor our website traffic and<br />

demographics. This valuable information<br />

allows us to make the necessary changes<br />

to our online marketing strategy and<br />

advertising platforms.<br />

FACEBOOK & INSTAGRAM REACH via Facebook Business Suite (February 2021)<br />

ACQUISITION via Google Analytics: How visitors arrive to our website (January 2021 - February 2021)<br />

16


CONTENT REACH via Facebook Business Suite (February 2021)<br />

WEBSITE USERS & SESSIONS via Google Analytics (180 days)<br />

17


FEATURED<br />

Properties<br />

“The best company I have come<br />

across in a very long time! They<br />

are the BEST in the business<br />

and go above and beyond! They<br />

truly make you feel like you are<br />

their main priority and a friend<br />

not just some customer. I can’t<br />

say enough on how impressed I<br />

have been with their work and<br />

service, top notch and highly<br />

recommended!”<br />

Bay 88. Offered at $ 4,875,000<br />

The Fish Ranch.<br />

Offered at $ 8,490,000<br />

18


Caribee Beach House. Offered at $ 5,950,000<br />

"<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

"<br />

19


20


Thanks<br />

Thank you for taking the time to<br />

read my presentation. If you have<br />

any questions or concerns at all,<br />

please feel free to reach out to me.<br />

Looking forward to working with<br />

you in the near future!<br />

21


JOHN D. EL-K OURY<br />

BROKER, OWNER<br />

Tel : 305-522-0384<br />

Email: john@coastalfloridakeys.com<br />

Site: www.coastalfloridakeys.com<br />

Visit: 82889 Overseas Highway | Islamorada

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