Food & Beverage Asia February/March 2020

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20 INGREDIENTS In a Trend Report for 2019-2020 published by FrieslandCampina Ingredients Food & Beverages, layers, structures and toppings were identified as a key method to add a touch of indulgence and stand out from the crowd. These personal additions are an integral part of the tea shop and coffee bar experience. Instantly instagrammable Consumers love the new milk cap tea, coffee and fruit drinks, since they allow them to have creative personal experiences which they can share on social media. Looking for “likes” on Facebook or retweets of their Twitter post, they need an eye-catching photo of the top time they are having. Versatile milk caps promise consumers a drink they can make their own with different layers one on top of the other, a choice of flavours, tastes, textures and toppings, plus a selection of sprinkles to suit. Perfect for sharing on social media! Milking the benefits in an instant Not only are milk caps loved by consumers whose traditional tea is transformed into a fun and personalised experience that keeps them coming back for more – there are multiple benefits for foodservice providers, tea shops, coffee bars and restaurants too. Feeding the foodservice industry’s quest for convenience and versatility is a new take on milk cap: an instant version from FrieslandCampina Ingredients Food & Beverages which means creating a milk cap couldn’t be easier. Simply add water or milk to the instant powder, and stir with a spoon to create a stable foam that requires no specialist machinery. Once prepared, the topping can be chilled or refrigerated until it’s required. This quick and easy preparation can then be added to a hot beverage or fruit drink for a sharp, clean line between the drink and the milk cap, or poured through the beverage for a latte-like look. Baristas and bar staff do not need any time-consuming training, and consumers can be served a tasty treat Supplied as a powder, Kievit instant milk in seconds. cap is not only child’s play to whip up, it also boasts a long shelf-life, and is Kievit instant milk cap powder easy to transport. Precise portions also Just one easy-to-use ingredient adds a reduce food waste, adding a tick to green wealth of signature options to the menu. credentials. The versality of an instant milk cap powder ensures it’s an interesting ingredient for foodservice providers. A milk cap can Beyond tea be used to add the finishing touch to Such is the growing popularity of milk teas and conjure up different toppings caps that add an indulgent combination by varying the liquid, and adding syrups of taste, texture and mouthfeel that or other ingredients. Imagination is the applications are expanding, and now only limit to creativity! Unleashing the include coffee, chocolate, fruit drinks, endless possibilities keeps customers desserts and even alcoholic beverages in surprised – and coming back for more. the line-up. A recently published recipe Oreo cheesecake milk tea, iced Thai milk book demonstrates how a single simpleto-use milk cap ingredient can be used tea with salted caramel milk foam, caramel tea macchiato – these are just some of the refreshing ideas to ensure differentiation creatively to conjure up a whole menu of in a crowded market. exciting options. Get your customers’ taste buds tickling… These delicious milk cap application ideas transform and turn an ordinary menu into a culinary adventure playground of taste and texture, mouthfeel and flavour in an instant: • Iced Coffee with creamy vanilla cap – a more indulgent take on a classic drink. • Zabajone Coffee with Kievit milk cap – served with chocolate sauce for added touch of indulgence. • Iced Thai Milk Tea with salted caramel milk foam – a Thai favourite now combined with a modern flavour as a topping. • Caramel Tea Macchiato – an exciting combination of tea and coffee but with the cult favourite caramel. • Oreo Cheesecake Milk Tea. Shake and serve! – customer’s favourite flavours topped with Oreos. • Very Berry Blitz with Greek yoghurt foam – healthy, wholesome but exciting. Appeals to health-conscious customers. • Red Velvet Mousse – the perfect refreshment for hot summer afternoons. • Honey Chestnut Cheesecake drink – the colours of autumn encapsulated in a glass. • Irish Cream Foaming Coffee – the perfect liqueur coffee with a dash of spirit and a perfect foam. An ideal Christmas beverage. • Frosty Chocolate drink with mint milk cap – for an overflow of visual indulgence. • Hot Chocolate with peanut butter foam – a winter indulgence with a nutty addition. • Virgin Piña Colada with coconut milk cap – an alcoholic-free cocktail comparison. • Mango Sticky Rice with coconut foam – a sticky sweet, savoury treat. • Fresh Strawberry drink with instant milk cap – a super strawberry delight. FOOD & BEVERAGE ASIA FEBRUARY / MARCH 2020
INGREDIENTS 21 Zabajone Coffee with Kievit milk cap To support customers in addressing trends quickly in their local market, FrieslandCampina Ingredients Food & Beverages has developed on-trend recipes with proven high performance. These thoroughly tested recipes are a starting point to developing the right application for local markets. FrieslandCampina Ingredients Food & Beverages invests in expertise on the ground to create the right formulations for local markets. Experts from different departments, including R&D, marketing and sales, work closely with customers in the company’s Innovation Kitchens in China, the Philippines and Indonesia. A close side-by-side collaboration between manufacturers and their ingredients partners enables the latest trends to be leveraged, taking into account the local preferences. In the Innovation Kitchens, insights into consumer preferences and an in-depth understanding of regional variations, coupled with versatile and costeffective ingredients, have spawned a raft of award-winning end-products. Regional variations and local differences To succeed in the market, an understanding of local nuances and preferences is crucial, and may mean the difference between further penetrating the market and missing out on the trend. While global trends are important, understanding how they are expressed at the local level is the key factor for success. Consumers hold on to local rituals and preferences when consuming their tea. For the future As the milk tea market becomes increasingly sophisticated, let’s top off this article with a few tea types to watch in the future: think Oreo clouds, a caramelised creamy confection, green tea sorbet. With the humble tea transforming itself into an indulgent treat, milk caps offer an innovative route to differentiation in an excitingly dynamic market. Summary Tea is loved the world over, albeit it in different ways. This article considers the latest trends in the market. The option to personalise beverages is key. Milk caps add a touch of indulgence, and allow consumers to personalise their drink with a range of toppings. Now, instant milk cap layers by FrieslandCampina Ingredients Food & Beverages mean layers can be created instantly, and stored until needed. Innovative ingredients are backed by local expertise, allowing foodservice customers to cater to regional preferences, and compete effectively in a crowded market. Such is the popularity of milk caps that applications now include coffee, chocolate, fruit drinks, desserts and even alcoholic beverages. FBA FOOD & BEVERAGE ASIA FEBRUARY / MARCH 2020
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Page 11 and 12: BITING ISSUES 9 Pharmactive Biotech
Page 13 and 14: MARKET INSIGHTS 11 FOOD & BEVERAGE
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Food & Beverage Asia February/March 2020

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