Food & Beverage Asia February/March 2020

30
ON THE TABLE
Bottoms up to the Lion's return
Beer comes in many different types – ale, lager, malt and stout – as
well as styles like amber, blonde, pilsner, and more. In this issue,
Will Julius, Co-Founder and General Manager of Lion Brewery Co, takes
Food & Beverage Asia down the heritage of the brewery and its attempt
in crafting beer to the preference of the locals and the wider global markets.
Beer is arguably one of the most
widely consumed alcoholic
drinks worldwide. It can be
enjoyed individually or with a
group of friends over parties
and gatherings, and even during festivals
like Saint Patrick’s Day and Oktoberfest.
Canned, bottled, draft or even on small
mobile keg, beer is available in many forms
to cater to the convenience and needs of
today’s consumers.
And like many other food and beverage
items, beer can also be a very personal
experience, especially when it comes to
taste. It offers even more variety – some
prefer a dry and hoppy aftertaste, some like
it light and fruity, and others may opt for a
roasty or malty taste. Regardless its form
and taste, the key in retaining consumers’
taste buds is ensuring freshness of the
beer while continuously exploring new beer
flavours. This brings forth an opportunity
for craft beers, which are typically made by
small local and independent brewers that
place more emphasis in creating natural,
flavourful tasting beers.
For instance, the Straits Pale Ale from the
newly founded Lion Brewery Co uses a
tropical, aromatic hop profile and tailored
blend of malted barley to deliver a crisp
and refreshing beer, especially designed
for the humid climate of South East Asia.
The balance of light fruit and dry golden
tones with a 4.5% alcohol content make it
a moreish, sessionable beer; ideal for long
afternoons in the sun.
The Lion’s return
The origins of the name 'Lion Brewery Co'
can be dated back to London in 1836,
where it shipped well-hopped ales – made
to be transported and consumed in hot
weather – to trading posts around the
world, including South East Asia. The
British heritage craft brewery also marks
Lion Brewery Co was launched here in Singapore in 2018
FOOD & BEVERAGE ASIA FEBRUARY / MARCH 2020