Divinature Brand Book

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Logo ColorsOur logo should always be full colors presented. The only exception to the rule is whenthere is a need for single color printing.Single color logos may only be used on light backgrounds.RecommendedFull ColorRecommendedSingle Color:Purple CauldronBlack & White24 | Divinature Brand Guidelines
ColorsColor PaletteOur color palette is carefully crafted to represent the identity of Divinature. The size of eachswatch represents the ratio the color should be used in branding.Lemon TeaHEX: fbf8c8CMYK: 2.0.27.0RGB: 251.248.200P 166-1 CPurple CauldronHEX: 3f1331CMYK: 62.92.48.59RGB: 63.19.49P 90-8 CLavender DreamsHEX: 9b89aeCMYK: 42.47.13.0RGB: 155.137.174P 98-1 CWitch’s BrewHEX: b3c975CMYK: 33.7.69.0RGB: 179.201.117P 150-6 CDivinature Brand Guidelines | 25
Page 1: BRAND GUIDELINES
Page 4 and 5: Divinaturedi • vi • na • ture
Page 7 and 8: HistoryEmily Crow,a dashing young w
Page 9 and 10: Audience
Page 11 and 12: ManifestoJust some ways to describe
Page 13: Values
Page 17 and 18: LogoDivinature Brand Guidelines | 1
Page 19 and 20: Logo RulesLogo RulesAlways keep our
Page 21: Logo Variants
Page 26 and 27: Improper UseJust like how it’s im
Page 28 and 29: PatternsUse this pattern when neede
Page 31 and 32: Patterns
Page 33 and 34: TypefacesText TypefaceFONTGill Sans
Page 35 and 36: Brand Assets
Page 37 and 38: Brand VoiceIntuitive.Divine.Reliabl
Page 39 and 40: ImageryThe first step is to create
Page 41 and 42: WebsiteDivinature Brand Guidelines

Divinature Brand Book

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