Divinature Brand Book

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Imagery InstructionsStaying on brand in all aspects in very important. There is a couple steps you have to taketo allow your images to stay on brand with Divinature.We will be using this photo as an example38 | Divinature Brand Guidelines
ImageryThe first step is to create a black and whiteadjustment layer over your desired image.You can also adjust the brightness andcontrast accordingly at this stage.The final step is create a new layer overthe image and fill it with our color, LilacDreams. Set the layer to Hard Light andkeep the opacity at 100%.Divinature Brand Guidelines | 39
Page 1: BRAND GUIDELINES
Page 4 and 5: Divinaturedi • vi • na • ture
Page 7 and 8: HistoryEmily Crow,a dashing young w
Page 9 and 10: Audience
Page 11 and 12: ManifestoJust some ways to describe
Page 13: Values
Page 17 and 18: LogoDivinature Brand Guidelines | 1
Page 19 and 20: Logo RulesLogo RulesAlways keep our
Page 21: Logo Variants
Page 24 and 25: Logo ColorsOur logo should always b
Page 26 and 27: Improper UseJust like how it’s im
Page 28 and 29: PatternsUse this pattern when neede
Page 31 and 32: Patterns
Page 33 and 34: TypefacesText TypefaceFONTGill Sans
Page 35 and 36: Brand Assets
Page 37: Brand VoiceIntuitive.Divine.Reliabl
Page 41 and 42: WebsiteDivinature Brand Guidelines

Divinature Brand Book

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