Sample_Global Electric Toothbrush Market

Executive Summary (1/8)
Overview
An electric toothbrush is an instrument that brush the teeth automatically with help of bristle motions. The primary objective of
electric toothbrush is to safely and effectively remove dental biofilm from all surfaces of teeth.
According to American Dental Association council on dental therapeutics, “the tooth-brush is designed primarily to promote
cleanliness of teeth and oral cavity “. Advantage of electric tooth brush are, user require less brushing force than manual tooth
brushes, no specific brushing technique required, and less time required. The electric tooth brush is used by young children,
handicapped person, patients wearing fixed orthodontic appliances, hospitalized patients etc.
Increasing disposable income, along with rise in awareness levels related to oral health, is anticipated to fuel the market. Continued
efforts to improve awareness levels among the global population is another key factor driving the market. For instance, The American
Dental Association (ADA) conducts a National Children’s Dental Health Month (NCDHM) campaign every year, which is aimed at
increasing awareness regarding oral hygiene among children with the help of dental professionals.
Oral diseases are one of the most prevalent non-communicable diseases worldwide, affecting nearly 50% of the global population,
with tooth decay being the most common of them. Tooth decay affects nearly 2.4 billion individuals with permanent teeth while more
than 480 million children with decay of primary teeth. Such high prevalence of oral diseases is anticipated to increase the importance
of good oral health, thereby fueling product demand.
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