Sample_Global Electric Toothbrush Market

Global Electric Toothbrush Market: Industry, 

Size, Share, Growth, Trends and Forecast, 

2019–2029 

October 2020 

Copyright © PROPHECY MARKET INSIGHTS 2019, All Rights Reserved

Report Snippet 

Chapter 1 : Table of Contents 

Chapter 2: Market Purview 

Chapter 3: Market Dynamics 

Chapter 4: Global Electric Toothbrush Market, By 

Technology 


Distribution Channel 


End-user 


Region 

Chapter 8: Competitive Analysis 

Chapter 9: Company Profiles 

Investment Outlook 

Future of the Market 

Copyright © PROPHECY MARKET INSIGHTS 2019, All Rights Reserved 2

Table of Contents 


Table of Content 

Sr. No. 

Content 

1.0 Chapter 1 

Research Methodology 

Research Objective and Assumption 

Research Process 

Scope & Coverage 

Currency Conversion Rate 

2.0 Chapter 2 

2.1 Market Purview 

2.2 Executive Summary 

Market Snippet, By Technology 

Market Snippet, By Distribution Channel 

Market Snippet, By End-user 

Market Snippet, By Region 

Opportunity Map Analysis 

Market at Glance 

3.0 Chapter 3 



Sr. No. 

Content 

Drivers 

Restrains 

Opportunities 

Trends 

DR Impact Analysis 

PEST Analysis 

Porter’s Five Forces Analysis 

Industry Value Chain Analysis 

Key Highlights 

4.0 Chapter 4 

4.0.1 Global Electric Toothbrush Market Value (US$ Mn), By Technology 

Segment Overview 

Market Value and Forecast (US$ Mn), and Share (%) Analysis, 2018 – 2029 

Y-o-Y Growth (%) Analysis, 2019 – 2029 

4.1 Vibrational Electric Toothbrush 

Overview 



Sr. No. 

Content 

Market Value and Forecast (US$ Mn), and Y-o-Y Growth (%) Analysis, 2018 – 2029 

4.2 Rotation Oscillation Electric Toothbrush 

Overview 


5.0 Chapter 5 

5.0.1 Global Electric Toothbrush Market Value (US$ Mn), By Distribution Channel 




5.1 Online 

Overview 


5.2 Offline 

Overview 


6.0 Chapter 6 



Sr. No. 

Content 

6.0.1 Global Electric Toothbrush Market Value (US$ Mn), By End-user 




6.1 Adults 

Overview 


6.2 Kids 

Overview 


7.0 Chapter 7 

7.0.1 Global Electric Toothbrush Market Value (US$ Mn), By Region 

Overview 

Market Share (%) and BPS Analysis, By Region 





Sr. No. 

Content 

7.1 North America 

Overview 

Market Value and Forecast (US$ Mn), 2018 – 2029 

North America Electric Toothbrush Market, By Technology 

North America Electric Toothbrush Market, By Distribution Channel 

North America Electric Toothbrush Market, By End-user 

North America Electric Toothbrush Market, By Country 

U.S. 


Canada 


7.2 Europe 

Overview 



Europe Electric Toothbrush Market, By Technology 



Sr. No. 

Content 

Europe Electric Toothbrush Market, By Distribution Channel 

Europe Electric Toothbrush Market, By End-user 

Europe Electric Toothbrush Market, By Country 

Germany 


UK 


France 


Russia 


Italy 


Rest of Europe 


7.3 Asia Pacific 



Sr. No. 

Content 

Overview 


Asia Pacific Electric Toothbrush Market, By Technology 

Asia Pacific Electric Toothbrush Market, By Distribution Channel 

Asia Pacific Electric Toothbrush Market, By End-user 

Asia Pacific Electric Toothbrush Market, By Country 

China 


India 


Japan 


South Korea 


Rest of Asia-Pacific 




Sr. No. 

Content 

7.4 Latin America 

Overview 


Latin America Electric Toothbrush Market, By Technology 

Latin America Electric Toothbrush Market, By Distribution Channel 

Latin America Electric Toothbrush Market, By End-user 

Latin America Electric Toothbrush Market, By Country 

Brazil 


Mexico 


Rest of Latin America 


7.5 Middle East & Africa 

Overview 




Sr. No. 

Content 

Middle East & Africa Electric Toothbrush Market, By Technology 

Middle East & Africa Electric Toothbrush Market, By Distribution Channel 

Middle East & Africa Electric Toothbrush Market, By End-user 

Middle East & Africa Electric Toothbrush Market, By Country 

GCC 


Israel 


South Africa 


Rest of Middle East & Africa 


8.0 Chapter 8 

Competitive Landscape 

Competitive Overview 

Heat Map Analysis 



Sr. No. 

Content 

Market Presence and Specificity Analysis 

9.0 Chapter 9 

9.0.1 Company Profiles 

9.1 The Procter & Gamble Company 

Company Overview 

Product Portfolio 


Financial Overview 

Business Strategies 

9.2 Colgate-Palmolive Company 






9.3 Panasonic Corporation 



Sr. No. 

Content 






9.4 Koninklijke Philips N.V. 






9.5 Shenzhen Risun Technology Co. Ltd. 







Sr. No. 

Content 


9.6 Mouth Watchers, LLC 






9.7 Conair Corporation 






9.8 Quip, Inc. 





Sr. No. 

Content 




9.9 Water Pik, Inc. 






9.10 Kolibree SAS 






10.0 Chapter 10 



Sr. No. 

Content 


Future of Market 

11.0 Chapter 11 

Appendix 

Abbreviation 

*The content/data is provided for illustration purpose only and is subject to change in the final version of the report 


Notes 

Points to Remember 

The segmentation provided on the segmentation page is the actual/proposed segmentation for the target market 

Content and statistical data /values offered in the sample is primarily to provide an understanding of what we 

offer in terms of style, content, and structure and may not necessarily to be related to actual for the requested 

market 

Market value/revenue for the target market will be provided in the final version of the report 

The company names mentioned are those that are to be actually profiled in the final report 

The trailing slides that contain dummy data/hidden content for the target market is provided to gain a better 

understanding of our competence, as well as a clearer view of how and what we offer in our report. 

The number of slides/pages provided for segment and region will be followed in a similar manner for remaining 

segments of the target market. 

The values provided in the table’s, graphs, and figure’s are for illustration purpose only. 

Source: Prophecy Market Insights 


About Us 

Copyright © PROPHECY MARKET INSIGHTS 2019, All Rights Reserved 

19

About Us 

Who we are: 

Prophecy is a specialized market research, analytics, marketing 

and business strategy, and service offerings company that offer 

strategic and tactical support to clients for making well-informed 

business decisions and to identify and achieve high value 

opportunities in the target business area. Also, we help our client 

to address business challenges and provide best possible Service 

Offerings to overcome them and transform their business. 

Prophecy’s expertize area covers types, applications, latest 

trends, developments, market growth factors, and challenges 

along with market forecast in various business areas such as 

Healthcare, Pharmaceutical, Biotechnology, Information 

Technology (IT), Hospitals, Small and Ownership Model-sized 

enterprises (SMEs), Chemical, Agriculture, Food and Beverage, 

Energy, and Oil and Gas. We also offer various other Adaptive 

Pants such as, data mining, information management, and 

revenue enhancement suggestions. 

We are a team of dedicated and impassioned individuals, 

who believe strongly in giving our very best to what we do 

and we never return down from any challenge. At prophecy 

we cater to industries, individuals, and organizations across 

the globe and deliver our offerings in the shortest possible 

turnaround time. 

Our well defined approach ensures our clients will receive 

unique competitive advantage, and secure and long lasting 

results. 

“WE BELIEVE IN LONG–TERM BUSINESS 

RELATIONS FOR GROWTH AND SUCCESS” 



20

About Us 

More than 100+ Clients 

worldwide including various 

Fortune 500 Companies 

A rich repository of syndicated 

reports across 8 Industries 

Dedicated Analyst 

Working 

Pioneer in adopting best 

research practices to ensure 

deeper insights 

2+ years of industry 

experience in delivering 

valuable research Insights at 

Global, Regional and Country 

Level 

Top leadership having more 

than 

50 man years of experience 

across varied industries 




Identification 

of data 

Evaluation of 

Market 

Dynamics 

Collection 

of 

Data 

Collaboration 

of Data 

Verification 

and Analysis 

1. This step involves identification of several primary 

and secondary data research sources, including 

Prophecy internal data sources. 

The primary sources consist of in-depth discussions 

and interviews with policy makers, industry experts, 

and data evaluators, whereas secondary sources 

include a thorough study of market journals, press 

releases, annual reports, and government and non 

government agencies websites. 

This phase includes a detailed evaluation of several 

factors that are likely to affect the market dynamics. 

It involves a comprehensive assessment of major 

market pain points, drivers, and trends. 

2.This process consists 

of gathering data, 

accessing proprietary 

databases, and reaching 

out to key industry 

participants that 

operate in the market 

across the value chain. 

It also involves studying 

several patterns in 

the historical data and 

comparing it with the 

current scenario. 

3.This stage involves the 

validation of data and 

arrival at actual statistics, 

and evolution of the 

market over the years. It 

entails the study and 

analyzes various segments 

and verticals of the 

market. An impact analysis 

is also performed to 

observe which factors will 

affect the market in the 

next few years. 

4. This is the final stage, 

which involves both 

quantity and quality 

checks. Although the 

process of data 

verification is an integral 

part of the research 

process, all data points 

and statistics and figures 

are re-checked to uphold 

their authenticity and 

validity. 



Research Objective 

To analyze several micro-market 

indicators considering growth 

factors, market prospects, and 

strategic market contribution 

To predict the 

size of the 

market 

To offer wide ranging market 

statistics with a detailed 

classification along with the 

market size of each segment 

To outline and forecast the Cell 

Therapy Manufacturing market in 

globally based on segmentation and 

region 

To analyze key 

strengths, 

opportunities, 

and strategies of 

major 

companies 

To examine competitive scenarios 

such as collaborations, mergers and 

acquisitions, R&D activities, and 

advanced developments 

To study market 

opportunities for 

participants and 

stakeholders by 

identifying high 

growth sectors in 

the market 

To provide comprehensive 

information about factors that affect 

market dynamics 



Research Process 

PROJECT 

SCOPE 

REPORT 

DELIVERY 

POST-SALE 

SERVICE 

PROJECT 

KICKOFF 

REPORT 

SYNTHESIS 

PRELIMINARY 

RESEARCH 

MARKET 

ANALYSIS & 

SEGMENTATION 




Global Market Size 

Market/Revenue share of each key player in each 

Deployment segment 

Market/Revenue share split by each market segment 

such as by Deployment Fracturing Fluids/Fracturing 

Fluids sector/end user 

Market/Revenue share of each key player in the 

global market 

Market/Revenue share split by each region and 

country in the global market 

Bottom-up Approach – 

Collection of market related data and information 

from primary and secondary sources, and data 

analysis. 

Primary Sources: 

• Demand Side Key Opinion Leaders 

• Supply Side Key Opinion Leaders 

Secondary Sources: 

• Annual Reports 

• Financial Reports and Presentations 

• Press Releases 

• Research Journals 

• Paid Data Sources 

Top-down Approach – 

Market size and analysis validation through primary 

and secondary research participants and key opinion 

leaders. 

Primary Sources: 

• Demand Side Key Opinion Leaders 

• Supply Side Key Opinion Leaders 

Secondary Sources: 

• Annual Reports 

• Financial Reports and Presentations 

• Press Releases 

• Research Journals 

• Paid Data Sources 




Definition and Scope – Prophecy Market Insights provide the market definition to 

understand the target Deployment/service and provide the market scope to 

understand the report coverage after thoroughly understanding of target market 

and market specific requirements. 

Primary Research – We formulates a detailed discussion guide to perform primary 

research. In primary research collection of data is performed through telephonic 

interview, E-mail questionnaire’s, and in-depth discussion with industry experts, 

manufacturers, suppliers, and Source. The primary research participant includes 

but not limited to CEO’s, Managers, Directors, VP’s, Suppliers, CSO’s, and etc. 

Secondary Research – Our research analyst performs in-depth secondary research 

and extensive data mining to collect market related information through various 

authentic data sources such as Annual Reports, Trade Publications, Magazines, 

Research Publications, Company Press Release, and some paid data sources. 

In-house Data Analysis – After extensive data mining, we perform in-house market 

analysis by using various data tools, statistical methods, and data analysis tools to 

arrive on a conclusion and reduce the margin of error. We provide our overviews 

and market forecast for the target market after thoroughly understanding and 

analyzing of collected data, historic market trends, and research outputs. 


Report Delivery – Prophecy Market Insights provide report in required electronic 

format (preferably in PDF format), as PDF format is easy to read and present. 


Chapter 01 

Preface 


Scope & Coverage 

The report considers 2018 as the base year. All calculations involving quantitative data are 

based on 2018. The values represented in the report are actual values for 2018, whereas, 

the values are estimated for the period 2019−2029. 

2018 2019 2020-2029 

Base Year Estimated Year Forecast Years 



Market Segmentation 

Global Electric Toothbrush Market 

By Technology 

‣ Vibrational Electric 

Toothbrush 

‣ Rotation Oscillation 

Electric Toothbrush 

By Distribution Channel 

‣ Online 

‣ Offline 

By End-user 

‣ Adults 

‣ Kids 

By Region 

‣ North America 

‣ Europe 

‣ Asia Pacific 

‣ Latin America 

‣ Middle East & 

Africa 



Currency Conversion 

Currency Conversion 2013-2018 

The standard currency used throughout the report is USD ($). However, in the case of other currencies, the annual average currency rate 

(January 1 to December 31) is used for conversion. These conversion rates are rounded to the nearest decimal place. The chart below 

represents the standard conversion rates used in the report. 

Currency Conversion 2013 2014 2015 2016 2017 2018 

$/€ USD/EUR 0.7532 0.7535 0.8969 0.8988 0.8605 0.8566 

$/£ USD/GBP 0.6395 0.6072 0.6526 0.7309 0.7607 0.7586 

$/¥ USD/JPY 98.58 105.84 120.9 107.5269 113.8867 111.0019 

$/₭ USD/SEK 6.5127 6.8587 8.404 8.9328 8.4135 8.8826 

$/A$ USD/AUD 1.0362 1.1094 1.3112 1.343 1.3042 1.3578 

$/¥ USD/RMB (CNY) 6.1905 6.1432 6.1606 6.61 6.6294 6.6675 


Chapter 02 

Market Purview 


3 

1

Executive Summary (1/8) 

Overview 

An electric toothbrush is an instrument that brush the teeth automatically with help of bristle motions. The primary objective of 

electric toothbrush is to safely and effectively remove dental biofilm from all surfaces of teeth. 

According to American Dental Association council on dental therapeutics, “the tooth-brush is designed primarily to promote 

cleanliness of teeth and oral cavity “. Advantage of electric tooth brush are, user require less brushing force than manual tooth 

brushes, no specific brushing technique required, and less time required. The electric tooth brush is used by young children, 

handicapped person, patients wearing fixed orthodontic appliances, hospitalized patients etc. 

Increasing disposable income, along with rise in awareness levels related to oral health, is anticipated to fuel the market. Continued 

efforts to improve awareness levels among the global population is another key factor driving the market. For instance, The American 

Dental Association (ADA) conducts a National Children’s Dental Health Month (NCDHM) campaign every year, which is aimed at 

increasing awareness regarding oral hygiene among children with the help of dental professionals. 

Oral diseases are one of the most prevalent non-communicable diseases worldwide, affecting nearly 50% of the global population, 

with tooth decay being the most common of them. Tooth decay affects nearly 2.4 billion individuals with permanent teeth while more 

than 480 million children with decay of primary teeth. Such high prevalence of oral diseases is anticipated to increase the importance 

of good oral health, thereby fueling product demand. 



Impact of COVID-19 on the market 

Covid 19's rapid development worldwide has led to serious implications for most suppliers of electronics and electrical products, in the 

form of supply chain disruptions. 

While the pandemic crisis has decreased the frequency of purchase of consumer appliances, the lead time for delivery of orders has 

also increased significantly. Limited availability of components, restricted labor supply, and other supply chain related costs are some 

of the major challenges that most industry players are focusing on at present. 

The end of the lockdown is expected to bring this industry significantly higher consumer traffic, most notably through the online 

channels, and the manufacturers will need to design their production plans and distribution networks in tandem with this changing 

business environment. The reports also showcase market trends and forecast, factoring the impact of COVID -19 Situation. 



Table 2.1: Global Electric Toothbrush Market Overview 

Parameters 2019 (E) 2029 (F) 

Global Electric Toothbrush Market Value (US$ Mn) XXX.X XXX.X 

By Technology Segment with Largest Value (US$ Mn) XX: XXX.X XX: XXX.X 

By Technology Segment with Highest CAGR (%)-2019-2029 

XX: CAGR- XX.X 

By Distribution Channel 

Mn) 

Segment with Largest Value (US$ 

XX: XXX.X 

XX: XXX.X 

By Distribution Channel Segment with Highest CAGR (%)- 

2019-2029 


By End-user Segment with Largest Value (US$ Mn) XX: XXX.X XX: XXX.X 

By End-user Segment with Highest CAGR (%)-2019-2029 



To be Continued … 


34


Table 2.2: Global Electric Toothbrush Market Overview 

Parameters 2019 (E) 2029 (F) 

By Region with Largest Value (US$ Mn) North America: XXX.X North America: XXX.X 

By Region with Highest CAGR (%)-2019-2029 

North America: CAGR- XX.X 

Key Market Players: 

The Procter & Gamble Company 

Colgate-Palmolive Company 

Panasonic Corporation 

Koninklijke Philips N.V. 

Shenzhen Risun Technology Co. Ltd. 

Mouth Watchers, LLC 

Conair Corporation 

Quip, Inc. 

Water Pik Inc. 

Kolibree SAS 



35


Description 

The global electric toothbrush market accounted for US$ 

XXX.X billion in 2019 and is estimated to be US$ XXX.X billion 

by 2029 and is anticipated to register a CAGR of XX.X%. 

Key driver of the global electric toothbrush market is 

increase in awareness about oral hygiene. In addition, 

change in lifestyle, increase amount of disposable income, 

improved standard of living, rising number of cases of dental 

issues are the factors anticipated to propel growth of the 

global electric toothbrush market. 

However, environmental concern for disposal of electric 

toothbrush may hinder growth of the global electric 

toothbrush market. 

Rising in awareness towards oral hygiene among the young 

generation and continuous technological advancements in 

electric toothbrush such as the development of bluetooth 

technology electric toothbrush, LCD screens which show 

brushing time is anticipated to provide lucrative 

opportunities for the market growth. 

The world agency such as WHO are working to integrate oral 

health programs into chronic disease prevention efforts and 

medical care. 

Figure 2.1: Global Electric Toothbrush Market Value Share (%), By Technology 

– 2019 (E) 

XX.X% 

Vibrational Electric 


Rotation Oscillation 


Figure 2.2: Global Electric Toothbrush Market Value Share (%), By 

Distribution Channel – 2019 (E) 

XX.X% 

Online 

Offline 



36


Figure 2.2: Global Portable 

Figure 2.3: Global Electric Toothbrush Market Value Share (%), By End-user – 

2019 (E) 

Figure 2.4: Global Electric Toothbrush Market Value Share (%), By Region -– 

2019 (E) 

XX.X% 

XX.X% 

North America 

Europe 

Adults 

Kids 

Latin America 

Asia Pacific 

Middle East & Africa 

Analysis and Outcome 

North America held the largest revenue share in 2019 in terms of region. This can be primarily attributed to the presence of 

sophisticated electric toothbrushes, supportive government initiatives, coupled with relatively higher disposable income in the region. 

Furthermore, presence of skilled dentists and dental hygienists has a positive impact on product demand. According to the American 

Dental Hygienists’ Association (ADHA), there are nearly 150,000 registered dental hygienists in the U.S. These dental hygienists 

encourage good oral hygiene by providing a proper dental plan and hygiene techniques, thus further propelling product demand. 

Asia Pacific is anticipated to witness lucrative growth over the forecast period. Growing awareness of oral healthcare among the 

population is a crucial factor driving the market. 



Likely 

Conservative 

Optimistic 

Opportunity Map Analysis 

Opportunity Map Analysis, by Market Value (US$ Mn) and 

CAGR (%) 

CAGR 

XX.X% 


172 0.0 

XX.X% 

152 0.0 

XX.X% 

132 0.0 

112 0.0 

XXX.X 

XXX.X 

XXX.X 

920 .0 

720 .0 

520 .0 

320 .0 

120 .0 

Market Value (US$ Mn) - 2029 

Likely Conservative Optimistic 




Market at Glance 

XX.X% 

XX.XX 

CAGR 2019-2029 

2029 

XX.XX 

2019 



Market at Glance (2018) 

North America Europe Asia Pacific Latin America Middle East & Africa 

Values Hidden for Sample 


Chapter 03 

Market Dynamics 


Market Dynamics 

Drivers 

Restraints 

Source: Prophecy Market Insights

Drivers (1/3) 

Effective alternative to manual toothbrush 

 

 

Electric and manual toothbrushes are pretty much equivalent when it comes to removing plaque and cleaning teeth, according to 

the American Dental Association. 

However, an electric toothbrush can make it easier to brush your teeth for longer periods of time than a regular toothbrush. It can 

also be better at hitting some of those hard-to-reach spots, helping combat gum disease, cavities, gingival inflammation, gum 

recession and a slew of other oral health concerns that are best avoided. 



Drivers (2/3) 

Increasing awareness regarding oral hygiene 

 

 

Supportive initiatives to improve oral health are anticipated to boost market demand. For instance, the WHO Global Oral Health 

Program is formed in alignment with the Shanghai Declaration on health promotion (2030 Agenda for Sustainable Development) and 

the Global Non-communicable Disease (NCD) agenda. Integration of oral health issues along with national public health initiatives 

increases the impact and reach of oral health programs. 

Rise in percentage of aspiring middle-class population, along with increasing disposable income and surge in healthcare spending, is 

anticipated to propel product sales. According to a report published by Brookings Institution, nearly 70% of China’s population is 

anticipated to be middle class and is anticipated to consume nearly USD 10 trillion of goods and services. 



Restraint (1/2) 

High cost as compared to manual 



Restraint (2/2) 

Need battery replacement /recharging 



Opportunity (1/2) 

Continuous technological advancements in electric toothbrush 



Trends 

XXX 




In September 2020, 

In June 2020, 

Xiaomi set to launch 


‘Pro’ in India. 

Realme announced 

the launch of the 

M1 Sonic Electric 

Toothbrush’ in India. 

The Realme M1 

Sonic Electric 

Toothbrush is 

touted to offer 90- 

days battery life and 

fast wireless 

charging. 


Most Trending Electric Toothbrush in 2020 

1. Oral-B Pro1000 

2. Colgate Pro Clinical Toothbrush 

3. Colgate Pre Clinical 150 Charcoal-1 PC Electric Toothbrush 

4. The Wildcard: Goby Electric Toothbrush Kit 

5. The Newcomer: Quip 


SWOT Analysis 

Strengths 

S W 

Weakness 

Opportunities 

Global Electric 



Threats 

O T 



Impact on Market Growth Rate 

Likely Growth 

Drivers and Restraints Impact Analysis 

Drivers 

Low High 

D1 

D2 

Effective alternative to manual 

toothbrush 

Increasing awareness regarding 

oral hygiene 

D3 

XXX 

Sample for Illustration Purpose 

Restraints 

R1 

R2 

High cost as compared to manual 

Need battery replacement 

/recharging 

Low 

Impact on Market Value 

High 



PEST Analysis (1/4) 

POLITICAL 

SOCIAL 

P 

S 

ECONOMICAL 

E 

T 

TECHNOLOGICAL 


PORTER’S Five Forces Analysis 

01 

Threat of New 

Entrants 

XX 

02 

03 

Buyer Power 

XX 

Supplier Power 

XX 

04 

Threats of 

Substitutes 

XX 

05 

Intensity of 

Competitive 

Rivalry 

XX 


Chapter 04 

Global Electric Toothbrush Market, By 

Technology 


Global Electric Toothbrush Market, By Technology 

Table 4.1: Global Electric Toothbrush Market Value and Forecast (US$ Mn), By Technology - 2018–2029 

Technology 





2018 

A 

2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F 2028 F 2029 F 

XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XX.X 


CAGR 

(2018 

–29) 

Total XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XX.X 



1,200.0 

1,000.0 

800.0 

600.0 

400.0 

200.0 

- 

4.7% 

4.6% 

4.5% 

4.4% 

4.3% 

4.2% 

4.1% 

4.0% 

3.9% 

3.8% 

3.7% 

3.6% 

3.5% 

3.4% 

3.3% 

3.2% 

3.1% 

3.0% 

2.9% 

2.8% 

2.7% 

2.6% 

2.5% 

2.4% 

2.3% 

2.2% 

2.1% 

2.0% 

1.9% 

1.8% 

1.7% 

1.6% 

1.5% 

1.4% 

1.3% 

1.2% 

1.1% 

1.0% 

0.9% 

0.8% 

0.7% 

0.6% 

0.5% 

0.4% 

0.3% 

0.2% 

0.1% 

0.0% 

Global Electric Toothbrush Market, By Technology 

Figure 4.1 : Global Electric Toothbrush Market Value and Forecast (US$ Mn), 

and Y-o-Y Growth (%), By Technology- 2018-2029 


• The global Electric Toothbrush market by was valued US$ XXX.X 

Mn in 2018 and is expected to reach US$ XXX.X Mn in 2029, 

and register a CAGR of XX.X% over the forecast period 

2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 

• The first six year (2018-2023) cumulative value is projected to 

be US$ XXX.X Mn, as compared to relatively higher cumulative 

value of US$ XXX.X Mn for the last six year (2024-2029) of the 

forecast period. 

• The rotational segment dominated the market in 2018 and is 

anticipated to witness steady growth over the forecast period. 

This can be attributed to superior plaque removal and gingivitis 

reduction as compared to sonic toothbrushes. 

• Rotating-oscillating toothbrushes ensure reduced ‘teeth 

tickling’ without comprising on its ability to clean. Rotating 

head brushes are also recommended for sensitive teeth. These 

characteristics of the rotational technique is anticipated to 

propel segment growth. 

Value 

Y-O-Y 

xx.x: Projected growth between 2019 and 2029 



350.0 

300.0 

250.0 

200.0 

150.0 

100.0 

50.0 

- 

5.0% 

3.0% 

1.0% 

-1.0 % 

Vibrational Electric Toothbrush 

Figure 4.2: Global Electric Toothbrush Market Value and Forecast (US$ Mn), and Y- 

o-Y Growth (%), by Vibrational Electric Toothbrush- 2018-2029 


2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 

Value 

Y-O-Y 




350.0 

300.0 

250.0 

200.0 

150.0 

100.0 

50.0 

- 

5.0% 

3.0% 

1.0% 

-1.0 % 

Rotation Oscillation Electric Toothbrush 

Figure 4.3: Global Electric Toothbrush Market Value and Forecast (US$ Mn), and Y- 

o-Y Growth (%), by Rotation Oscillation Electric Toothbrush- 2018-2029 


2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 

Value 

Y-O-Y 




Chapter 07 

Global Electric Toothbrush Market, By 

Region 


Region Overview 

Figure 7.1: Global Electric Toothbrush Market Value Share (%) By Region -2019 

XX.X% 

XX.X% 

X.X% 

XX.X% 

XX.X% 



Market Share (%) and BPS Analysis, By Region 


Share 

in 2019 

Change 

in BPS 


Share 

in 2029 

North America 

Europe 

Asia Pacific 


Latin America 




Global Electric Toothbrush Market, By Region 

Table 7.1 : Global Electric Toothbrush Market Value and Forecast (US$ Mn), By Region - 2018–2029 

Region 2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F 2028 F 2029 F 

CAGR 

(2018– 

29) 

North America XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XX.X 

Europe XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XX.X 

Asia Pacific XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XX.X 

Latin America XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XX.X 

MEA XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XX.X 




North America 

Market Share (%) - 2018 

XX.X% 

North America 

Rest of the 

World 



North America 

U.S. is expected to dominate with XX.X% of market share in the year XXXX 



300.0 

250.0 

200.0 

150.0 

100.0 

50.0 

- 

4.5% 

4.0% 

3.5% 

3.0% 

2.5% 

2.0% 

1.5% 

1.0% 

0.5% 

0.0% 

North America 

Figure 7.2: North America Market Value and Forecast (US$ Mn), 

and Y-o-Y Growth (%), 2018 – 2029 


• The North America was valued at US$ XXX.X Mn in 2018 

and is expected to reach US$ XXX.X Mn in 2029, and 

register a CAGR of XX.X% over the forecast period. 

• The first six year (2018-2023) cumulative value is projected 

to be US$ XXX.X Mn, as compared to relatively higher 

cumulative value of US$ XXX.X Mn for the last six year 

(2024-2029) of the forecast period 

• North America Electric Toothbrush market market value Y- 

o-Y growth rate is expected to remain steady over the 

forecast period. 

• The U.S. accounted for value share XX.X% in 2019 and is 

expected to increase to XX.X % in 2029. 

2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 

Value 

Y-O-Y 




North America Electric Toothbrush Market, By Technology 

Table 7.2: North America Electric Toothbrush Market Value and Forecast (US$ Mn), By Technology - 2018–2029 

Technology 





2018 

A 

2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F 2028 F 2029 F 



CAGR 

(2018 

–29) 




North America Electric Toothbrush Market, By Distribution Channel 

Table 7.3: North America Market Value and Forecast (US$ Mn), By Distribution Channel , 2018 – 2029 

Distribution 

Channel 

2018 

A 

2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F 2028 F 2029 F 

CAGR 

(2018 

–29) 

Online XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XX.X 

Offline XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XX.X 




North America Electric Toothbrush Market, By End-user 

Table 7.4: North America Market Value and Forecast (US$ Mn), By End-user, 2018 – 2029 

End-user 2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F 2028 F 2029 F 

CAGR 

(2018– 

29) 

Adults XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XX.X 

Kids XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XX.X 




North America Electric Toothbrush Market, By Country 

Table 7.5: North America Market Value and Forecast (US$ Mn) By Country, 2018 – 2029 

Country 2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F 2028 F 2029 F 

CAGR 

(2018– 

29) 

U.S. XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XX.X 

Canada XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XXX.X XX.X 


Figure 7.3: North America Market Value (US$ Mn) Overview, By Country 2018 and 2029 

XXX.X 

XX.X 

XX.X 

US 

Canada 



Chapter 08 

Competitive Landscape 


Competitive Overview 

Competitive Snippet by Key Players 

Key Players 

Established 


Employee 

Revenue 

(US$ Mn) 

Ticker 



Heat Map Analysis 

Company Name 

The Procter & Gamble 

Company 

Colgate-Palmolive 

Company 

Panasonic Corporation 

Koninklijke Philips N.V. 

Shenzhen Risun 

Technology Co. Ltd. 

Mouth Watchers, LLC 

Conair Corporation 

Quip, Inc. 

Water Pik Inc. 

Kolibree SAS 

By Technology 

Technology 1 Technology 2 Technology 3 Technology 4 

Microsoft 

Corporation 



Available 

Not Available 


Market Presence 

High 

Low 

Market Presence and Specificity Analysis 



Low 

Market Specificity 

High 


74

Chapter 10 

Company Profiles 




Established 

Key Management 

Private/Public 

Headquarter 

Headcount 

Geographic Presence 

Total Value (US$ Mn) 

Value Growth (%) Over 

Previous Year 


Business Overview 

The Procter & Gamble Company (P&G) boasts billion-dollar 

brands for home and health. The world's largest maker of 

consumer packaged goods divides its business into five global 

segments that comprise its vast portfolio of hair, skin and 

personal, oral, family, feminine, fabric care, grooming, and 

baby care product lines. Its nearly 35 brands include Bounce, 

Crest, Gillette, Pampers, Pepto Bismol, Puffs, Old Spice, Swiffer, 

and Tide. 


Key Distribution Channels 

Website 

Source: Company Annual Reports and Website 




In February 2019, 

Procter & Gamble Co. is 

set to roll out the Oral- 

B Genius X electric 

toothbrush, which uses 

artificial intelligence to 

track where people are 

brushing in their 

mouth. A smartphone 

app 

provides 

personalized details on 

areas that require 

additional brushing. 



Company Financial (US$ Mn) Overview, by Year 


670 

660 

650 

640 

630 

620 

610 

2015 2016 2017 




Figure 2.2: Global Portable 

Company Share, By Product 

Figure 2.4: Global Electric Toothbrush Market Value Share (%), By Region – 

Company 2019 (E Share, By Region - 2019 (E) 

North America 

XX.X% 

XXX XXX XXX 

XX.X% 

Europe 

Latin America 

Asia Pacific 






Business Strategies Overview 

Hidden for Sample 

Hidden for Sample 



SWOT Analysis 

Strengths 

S W 

Weakness 

Opportunities 

The Procter & 

Gamble 

Company 

Threats 

O T 







Future of the Market 


Abbreviations 

Abbreviation and Full Distribution Channel 

Abbreviation 

Full Distribution Channel 

Mn 

Million 

Bn 

Billion 

US$ 

US Dollar 

CAGR 

Compounded Annual Growth Rate 

Y-o-Y 

Year on Year 



About Us 

Disclaimer 

The material is based on sources which we believe are reliable, but no warranty, either expressed or implied, is provided in relation to 

the accuracy or completeness of the information. The views expressed are our best judgment as of the date of issue and are subject to 

change without notice. Prophecy Market Insights takes no responsibility for decisions made on the basis of these opinions. 

Any redistribution of this information is strictly prohibited. Copyright © 2019 Prophecy Market Insights pvt. Ltd , all rights reserved. 

Legal and Copyright Notices 

While the editors endeavor to ensure the accuracy of all information and data contained in this Market Research Report, neither they 

nor Prophecy Market Insights Pvt. Ltd. accept responsibility for any loss or damage (whether direct or indirect) whatsoever to the 

customer or any third party resulting or arising there from. 

All rights reserved. No part of this publication may be reproduced or used in any form or by any means graphic, electronic or 

mechanical, including photocopying, recording, taping, or information storage and retrieval systems without permission of the 

publisher. 

Disclaimer: 

Prophecy market Insights Pvt. Ltd attempts to ensure that the information provided in our market research reports is as accurate and 

complete as possible, the quantity of detailed information used and the fact that some of the information (which cannot always be verified 

or validated) is supplied by third parties and sources not controlled by prophecy market Insights Pvt. ltd means that we cannot always 

guarantee the accuracy, completeness or originality of the information in some reports, and we are therefore not responsible for any errors 

or omissions in those reports. The recipients of these reports are responsible for determining whether the information contained therein is 

sufficient for use and shall use their own skill and judgement when choosing to rely upon the reports 


Copyright © PROPHECY 2019, All Rights Reserved 85

T H A N K 

YOU 

To know more about us, please visit our website: 

www.prophecymarketinsights.com 

For sales queries or new topics email us on: 

sales@prophecymarketinsights.com 

For other queries contact: 

Alex L 

(Global Head - Business Development) 

Prophecy Market Insights 

Email: sales@prophecymarketinsights.com

Sample_Global Electric Toothbrush Market

Create successful ePaper yourself

Delete template?

Save as template?