Harvest Restaurant Brand Vision Book

LOCAVORE RESTAURANT

WHAT IS LOCAVORISM?
The word locavore is a combination of two words – local
and omnivore. This food philosophy can be defined as a
person who consumes seasonal food produced or harvested
within a 100-mile radius of one’s home.
MODERN

LOCAL
OMNIVORE

FRESH
There are several benefits to locavorism, such as health, environmental, and community
awareness. Consumers have a certain sense of security when they consume locally produced
food. Local, non-industrial farmers are far more accountable for food security and
have a higher level of control over the use of pesticides, animal treatment, and a lower
ratio of disease outbreak due to smaller farming practices.
SUSTAINABLE

AUTHENTIC
Authenticity stems from the ground. This brand is associated with
words such as organic, natural and real. The Harvest Restaurant
brand oozes authenticity in all that it delivers: branding philosophy,
food, environment, and service.
LOCAL

HIGH-TECH

REFINED
The locavore restaurant concept breaks away from tradition while exploring the needs of new
consumers. It’s all about the food and the passion that comes from eating locally produced
ingredients. The branding will also communicate passion in its design, keeping the core objective
in mind. People who are passionate about food and the environment will feel a connection
with the brand.
ENGAGING

LOCAVORE RESTAURANT