SLOPOKE 2020 EXHIBITOR GUIDE

SLOPOKE 2020
Exhibitor’s Guide
SLOPOKE EVENTS
A Business Unit Of
580 Cypress Street
Pismo Beach, CA 93449
Seaside Gallery: 805-773-8057
Tom’s Cell Phone: 805-570-8088
Sherie’s Cell Phone: 805-453-0256
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What’s Happening?
SLOPOKE 2020 SCHEDULE
(Nice to Know / NEED TO KNOW)
Wednesday, Sept 23 th Bring walls from Grover Beach 8am-12pm
Begin Set Up of Walls & Lights 1pm- 5pm
Thursday, Sept 24 th Wall Set-Up / Lighting 8am-5pm
Set Up Stage & Admissions 9am-5pm
Friday, Sept 25 th Complete Walls/Lighting/Details 8am-4pm
ARTISTS HANG ART 12 pm-4 pm
Management Inspection*
4 pm-5 pm
RECEPTION & AWARDS 5:30 pm –7:30pm
Saturday, Sept 26 th Artists Arrive
SHOW OPEN TO PUBLIC
Show Closes
9:30 am
10 am -5 pm
5pm
Sunday, Sept 27 th Artists Arrive 9:30 am
SHOW OPEN TO PUBLIC 10 am - 4 pm
Show Closes
4 pm
Art Removal
4 pm – 6 pm
Begin Tear Down
4 pm – 6 pm
Monday, Sept 28 th Wall Removal/Clean Up 8 am – 12pm
* NOTE: ALL Art must be hung or displayed on Friday. There is no time on Saturday to
accommodate the risk of accidental damage occurring just before the show opens to the public. The risk is
too high. Please allow time in your day Friday to accomplish this. Thank you.
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HOW TO GET TO FLAG IS UP FARMS
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Where’s My Display?
Preliminary Floor Plan & Wall Assignments
120 feet
KEY
Hawley/Miller=3 Walls
Alexi Fine= 2 Walls
Phyllis Waltman = 2 Walls
Jim Wodark = 2 Walls
Everyone Else = 1 Wall
SIMON LOK
HAWLEY / MILLER
GORDON
JOHNSON
PRICE
= Sculpture
Pedestal
=
Cocktail
Table
=
Chair
ALVAREZ
WIGGINS
OWES
WODARK
ADMISSIONS
78 feet
BROWN
TAPP
ALLINGER
ROBERTS
MEHAFFIE
“WELCOME
SLOPOKE”
BURGHER
SHACHAR
LITERATURE
McLOUGHLIN
WALTMAN
KINSELLA
ALEXI FINE
LEAVELLE
WINE
WINE
Not to Scale)
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HANGING ART
We have worked hard to develop a slightly different format for a regional fine art event.
We designed it to favor the artist and attract as many visitors as possible.
The presentation of the SLOPOKE Fine Art of the West Exhibition to the public is
meant to convey the professionalism and quality that one experiences in a Museum fundraising
art event or exhibition.
We recommend that you NOT over-crowd your wall with too much art at one time.
Make an attractive arrangement or composition of the art on the wall.
Wire your art. Use at least two 2-nail hooks (provided) to safely bear the weight of
your art. Do not use other fasteners.
BE AWARE that another artist’s work is on the other side of the wall when
hammering – either take it down and re-hang it when you are done or have somebody
guard it to prevent it from being knocked off the wall. Be careful around sculpture.
Names on Wall and Price Tags are provided to achieve a uniform appearance.
Please wear your name tag so people know who to ask about art.
The Floor Plan utilizes random walls because customers often feel confined or
uncomfortable going into a booth. No tables or chairs by wall to maintain a clean
presentation. Likewise, no brochures or business cards on the wall. Have them in your
possession to give to customers or on the Literature Table by Admissions.
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MARKETING YOUR ART
SELLING YOUR ART: Be friendly and relaxed. Greet People with a smile. If you see
someone looking at your art, approach them and introduce yourself. Here’s an easy
conversation starter: “ Hi! I’m Art Painter. You know, here’s what I was thinking when I
painted (or sculpted) that…” You’ll sell your art more readily when you have a
conversation with an interested buyer. They want to hear from you. Don’t let them
move on through shyness. Talk with them.
Many people at trade shows of any type feel that they are going to be attacked with an
aggressive sales pitch. A relaxed customer is more likely to buy. Be attentive when you
see they are interested in your work. Proactively approach them, make a friendly
introduction of yourself, and have an immediate opening line in mind such as: “ Why I
paint subjects this is because…”or “As the artist, what this is all about is…”
LITERATURE: There will be a Literature Table in the Lobby. There may be issues of
Western Art and Architecture and Art of the West Magazines for SLOPOKE Visitors.
Artists may also place their literature, such as business or promotional cards there for
customers to take. SLOPOKE Catalogs will be given to Ticket Holders/Purchasers.
Trade Shows / Art Fairs are hard work. Like a Museum, we do not allow
chairs and tables up against the art walls. When you are resting around the periphery, be
attentive to who is looking at your art. If you need a break, take one. Take a walk
around the building or the neighborhood. Let someone know how to get hold of you if a
customer comes for you. Sit and talk or paint on the periphery. Try NOT to look bored
or lounge in a public place.
On the spot pricing or negotiation is entirely up to the artist. We know you will do
very well! Our advice: Don’t let ego get in the way of a sale. SOLD at a lower price is
better than not sold at all and carting it home.
Work the Show. Enjoy the Show. We have worked since January to pull it all
together. We want it to be successful for you the artists because only then can it be
successful for us. We ask that you give it your full cooperation to maintain the quality
image we strive to project.
Your art looks more appealing in a clean and professional presentation. Remember the
most impressive art show you have ever attended and please help us make this one even
better.
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EXHIBITOR INFORMATION
8” x 8” Walls with 2-LED Lights SLOPOKE Supplied
2-Nail Picture Hooks (25 lb. rated)*
Artist & Staff Name Tags*
Artist Name Signs & Price Tags*
Folding Chairs
Pedestals for Sculpture
Wine & Water
Lunch (On Site)
• Provided by: California Tacos
SLOPOKE Supplied
SLOPOKE Supplied
SLOPOKE Supplied
Available but Not by Walls
SLOPOKE Supplied
Available
Artist Responsibility
PRICING
Have a spread of prices from entry level (low) to appropriate for your best work. At
recent SLOPOKEs, $450 to $6500 was the effective range. Some artists believe
that their lesser work will sell if they price it low. Our observations are that an
artist’s best work will attract a sale even if the customer needs to stretch - so long
as the price doesn’t make them stretch too far. Today the sweet spot, where the
largest number of paintings sell, ranges from $2000-2500. SLOPOKE customers
seek interchange with the artist. Your prices are printed on paper not chiseled in
stone. We expect you to negotiate with a buyer to reach a reasonable and
mutually satisfactory price. We want you to sell. We will help you sell. This is your
show. Don’t place any artificial barriers to success.
ART SALES: (SLOPOKE Processed)
• Bring Price Tag to Front Desk for Processing
• Artist, Customer & SLOPOKE receive copies of Sales Receipt
• Wrapping & Shipping Handled by SLOPOKE Personnel
• SLOPOKE Sends Check to Artist for 65% of Sale Price
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SHOW VISITORS
Check In at Admissions Table
Ticket Sales
• $25 Daily online at EVENTBRITE
• $25 Daily at Door (Under 18 Free)
• A $25 Admission will be deducted from Art Sales of $250 or more
Traffic at Art Shows varies with time. We suggest that you be prepared to
sketch or paint when traffic is slow but be responsive when customers show
interest in your art.
PARKING
No Parking Near the Arena except for unloading/loading. This is an active
Horse Ranch. Horses have priority. You may unload near your exhibit, but
then must move your vehicle to the Parking Pasture. We hope you will
admire the horses but please do NOT feed them or pester them.
* Items Available at Admissions Desk; Please wear badge at all times.
WHAT IS ENTREPRISE, LLC?
! Embarking on a fine art business as a Public Art event, we decided to
organize as a limited liability company in 2016
! We named it ENTREPRISE, LLC – a conflation of the words
“entrepreneurial” and “enterprise” as a mnemonic that we are an
entrepreneurial art enterprise.
! As ENTREPRISE, LLC. we operate as 3 independent business units:
o SEASIDE GALLERY – retail fine art / artist representation
o SLOPOKE Events – public fine art events of museum quality
o DIGIMAGINATION – a new word to describe our photography, gicleé
printing, art imaging, advertising, and video product efforts
! At the end of the day, we are still just Tom & Sherie Burgher.
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8 x 8 WALL LAYOUT GRID
Suggestion:
Create rectangles of your art size(s) to the approximate scale of this grid
e.g. 9x12; 16x20, 18x24, 30x40, 48x60 etc. Cut them out and
move them around to create an uncluttered hanging diagram.
Bring this with you to expedite getting you are hung.
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