Chasing The Dream! Magazine - Issue 4

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ceebeks.com 22
HOW CAN YOU USE THE WEB STRATEGICALLY? <strong>The</strong> study also showed how and why businesses intended to use the web. Considering how your competitors are using it could give you the answers you need. For example: Of those small businesses surveyed, 69% said they were going to use their sites to promote to their prospects – aren’t your competitor’s prospects your prospects too? 57% of all businesses said they were going to conduct e-commerce through their sites. Given that customers place a high priority on convenience, being able to purchase online is very appealing and could mean the difference between you and your competitor – local or otherwise. 48% were going to use their sites to improve customer service. A study conducted by the ‘Technical Assistance Research Program’ asked why people stopped doing business with a particular business. <strong>The</strong> results showed that 68% of customers do so because of “perceived indifference” towards them or simply translated, the “quality of service” they receive. Businesses that are focusing on, and improving, customer service through their web sites are going to be a cut ahead of you, if you don’t do the same or better! 46% said they were going to use their site specifically for business competition – that means going head to head with you. 11% said they were going to use their website for employee communication as a place to share information and keep team members working together. Given that your customers then see the web as a very real part of their lives, and your competitors are using it in a number of ways to take business away from you - what’s your web strategy going to be? Call us today to discuss how we can help you develop and build your own robust web presence and a site that produces leads while you sleep! Call our office on 03 5561 2643 to schedule a chat CALL US TODAY ceebeks.com 23
Page 1 and 2: MAGAZINE ISSUE 4 How Not To Miss Ou
Page 3 and 4: WHAT’S INSIDE 4 Welcome Message F
Page 5 and 6: We’ll also review the concept of
Page 7 and 8: 1. CARRY FORWARD CONCESSIONAL CONTR
Page 9 and 10: 3. BRING FORWARD EXPENSES The conve
Page 11 and 12: 5. DONATIONS If we want to make sur
Page 13 and 14: Hubstaff - for those business owner
Page 15 and 16: However, after ten years of substan
Page 17 and 18: Is it because we don’t know how t
Page 19 and 20: P rofit goals, staffing needs, what
Page 21: COVID has ensured that the future o
Page 25 and 26: YOU NEED TO REMEMBER WHAT’S IMPOR
Page 27 and 28: An elephant was drinking out of a r

Chasing The Dream! Magazine - Issue 4

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