BTL Designs Magazine Resume & Portfolio

Hello! My name is Barbara Lawrie
and I have been in the graphic design
and printing/publishing fields for way too
long. These pages and paragraphs will
show just how long!
Now though, I’d like to concentrate my
design into magazines only, if such a
dream job were to exist. It is what I truly
enjoy the most. Actually, I love all of it - if
there is a team out there that likes to
work together to create! I’m tired of being
the only creative in a sea of computer
connections.
As a lifelong equestrian, it was my privilege to start my
own freelance design company in 2005 with the aim to
provide multimedia design to equine related interests.
Working with website designer/programmers, copywriters,
and printers, we created a multi-tiered approach to
internet and print advertising, marketing and membership
communications for associations and businesses in
a wide range of industries. In addition, I worked closely
with printing companies to manage the production,
proofing, printing, and fulfillment of our projects.
As a specialist in print design and production, I loved
applying my imagination and skill to producing dynamic
materials, magazines or otherwise, that clearly communicate
my client’s messages. By combining creativity
with pre-press expertise, I have made a career of surpassing
client expectations and delivering outstanding
designs on time and within budget. It’s a shame that
press check days are a thing
of the past. It was a great way
to build personal relationships
with our printers.
My clients have described
me as proficient, flexible and
easy to work with. My past
experience includes managing
substantial annual design
and printing budgets, directing
fulfillment activities and supervising
creative staff.
My skill set has proven invaluable
with design, production and fulfillment for print and
online publishing of magazines, brochures, newsletters,
books, programs, and direct mail campaigns that provide
the knowledge and creativity to meet your needs.
Magazines though, are my favorite, and I’m looking for
a team that feels the same. Designing the editorial, ads,
covers, etc., and then seeing it in my hands to read and
flip pages, is very rewarding.
Thank you for your time looking at highlights of my portfolio in
the following pages. If you would like to see more, my website
www.BTLDesigns.com is much more comprehensive.
Take care and have an awesome day,
Barbara
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Idaho Quarter Horse
Test Issue
Single issue produced,
winning 2017 APEX award.
Animal Issues
Creative Director • 15 years
Quarterly magazine, direct
mail, books, newsletters,
advertising. Multiple direct
mail and magazine awards.
The PRE Horse
Art Director • 5 years
Bimonthly magazine, covers,
advertising campaigns,
editorial layouts.
2008 Award of Excellence
Appaloosa Journal
Art Director • 6 years to present
Monthly then bimonthly magazine, covers,
advertising, editorial layouts, Stallion Directory, calendars,
event programs , signage, tshirts, products, banners.
Multiple APEX and OZZIE design awards.
Gypsy Vanner
Designer • 3 years
Yearly magazine,
editorial layouts
on demand.
Computer:
8 Trigobyte, Dual Screen, Custom IBM
Adobe Creative Suites:
InDesign, Photoshop, Illustrator
PCQHA
Art Director • 5 years
Monthly magazine, covers,
advertising, editorial
layouts, event programs.
Multiple design awards.
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