BTL Designs GraphicDesign

Hello! My name is Barbara Lawrie
and I have been in the graphic design
and printing/publishing fields for over 40
years. As a specialist in print design and
production, I love applying my imagination
and skill to producing dynamic
materials that clearly communicate my
client’s messages. Combining creativity
with pre-press expertise, I have made a
career of surpassing client expectations
and delivering outstanding designs on
time and within budget.
As a lifelong equestrian, it was my privilege to start my
own design company here in 2005 with the aim to
provide multimedia design to equine related interests.
Working with website designer/programmers, copywriters,
and printers, we create a multi-tiered approach to
internet and print advertising, marketing and membership
communications for associations and businesses in
a wide range of industries. In addition, I work closely with
printing companies to manage the production, proofing,
printing, and fulfillment of our projects.
My clients have described me as proficient, flexible and
easy to work with. My past experience includes managing
substantial annual design and printing budgets,
directing fulfillment activities and supervising creative
staff. My greatest strengths lie in the ability to organize
multiple projects while maintaining consistently high
quality of design throughout each aspect.
My skill set has proven invaluable
with design, production
and fulfillment for print and
online publishing of magazines,
brochures, newsletters, books,
programs, and direct mail
campaigns that provide the
knowledge and creativity to
meet your needs.
My love of publishing, learned
from the ground up on the
newspaper floor designing ads and editorial, dummying
special inserts, burning plates, running presses, collators,
and stitchers, through earning my stripes on full color
magazines, has taught me all aspects of the publishing
world. This extensive knowledge combined growing a
successfulg graphic design firm has coalesced into a
solid understanding of all aspects of the printing and
publishing business.
Whether you are looking for design, production and
fulfillment for magazines (online and print), brochures,
newsletters (email and print), books, programs, and
direct mail campaigns, or website design and maintenance
I am looking forward to working with you!
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Idaho Quarter Horse
Test Issue
Single issue produced,
winning 2017 APEX award.
Animal Issues
Creative Director • 15 years
Quarterly magazine, direct
mail, books, newsletters,
advertising. Multiple direct
mail and magazine awards.
The PRE Horse
Art Director • 5 years
Bimonthly magazine, covers,
advertising campaigns,
editorial layouts.
2008 Award of Excellence
Appaloosa Journal
Art Director • 6 years to present
Monthly then bimonthly magazine, covers,
advertising, editorial layouts, Stallion Directory, calendars,
event programs , signage, tshirts, products, banners.
Multiple APEX and OZZIE design awards.
Gypsy Vanner
Designer • 3 years
Yearly magazine,
editorial layouts
on demand.
Computer:
8 Trigobyte, Dual Screen, Custom IBM
Adobe Creative Suites:
InDesign, Photoshop, Illustrator
PCQHA
Art Director • 5 years
Monthly magazine, covers,
advertising, editorial
layouts, event programs.
Multiple design awards.
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