GEELYPH E-NEWSLETTER (1E)

G E E LY P H
E - C H R O N I C L E S
GEELY PHILIPPINES OFFICIAL E-NEWSLETTER ● JUNE 2021
Bring the fun back
in driving with
IN THIS ISSUE
Sojitz G Auto Philippines Appoints
New President & CEO
Geely Rising: Dealer Network
Expansion Continues
Geely Health Campaign
Stronger Geely, how it started?
Dealer Feature: Geely Ilo-ilo City
Your refined ride,
Create wonderfully distinct
experience with
`
1016 EDSA corner Corregidor Street,
Ramon Magsaysay, Brgy. Bago Bantay,
Quezon City, Philippines

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EDITOR-IN-CHIEF
YOSUKE NISHI
VEHICLE FEATURE:
MANAGING EDITORS
QUINNIE ACELAJADO
JUN AMPONIN
DANTE CALMA
FROILAN DYTIANQUIN
COLUMNISTS
JOHN ARVIN AMAR
ZARA DURERO
JERIMY SANTOS
JELENE SULIT
HARREY ARGUELLES
LAYOUT ARTIST
JOHN ARVIN AMAR
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Sojitz G Auto
Philippines Appoints
New President & CEO
– Sales and Marketing
By: Jelene Fule Sulit
Sojitz G Auto
Philippines (SGAP)'s
President & CEO Mikihisa
Takayama has ended his
assignment to fulfil a new role
in SGAP's mother company,
Sojitz Corporation in Tokyo,
Japan. Taking over his role as
the new President and CEO
is SGAP's former Executive
Vice President, Yosuke Nishi.
Geely was launched in
the country last September
2019 under its local
distributor SGAP. As the
company's President & CEO
since 2019, Takayama led
SGAP to aggressively move
in making Geely's presence
known in the local car market
consistently with its
successful launches of the
Geely Coolray as well as the
Azkarra and Okavango
despite the fragile state of the
auto industry as a result of
the pandemic.
During his term,
Takayama has also directed
the Geely brand into
achieving its milestones as a
young brand in the Philippine
automotive market. Geely
has consistently logged a
high sales record with
Coolray managing to be the
top-selling model in its class
in most months from 2020 to
2021.
Recently, SGAP
announced that it has
maintained its top 10 industry
ranking in March keeping
number 9 position in total
industry
sales.
Nishi took the helm as
SGAP's new President &
CEO last May 1, 2021.

. As SGAP's former
Executive Vice President, he
has been working alongside
Takayama in steering SGAP
in the right direction since
2019.
Nishi started his
automotive stint in the
Sojitz
Philippines
G Auto Philippines
as an executive
Appoints from 2012-2018. New President He admitted & CEO
that he learned to love the
country and the Filipinos.
"Since I am fascinated by the
Filipino culture, I wanted to
come back to the Philippines.
And during my short stay in
Japan, I had been
visiting the Philippines for the
preparation of the
establishment of SGAP. I
have worked on getting
approval from Sojitz to
establish the Geely
business," SGAP President &
CEO Yosuke Nishi said.
Being hands-on with
the rise of the Geely brand in
the country, Nishi has built a
deep connection with the
business, even calling it his
'baby’.
"Since SGAP, the Geely
business in the
Philippines is my baby,
I felt the need to grow it
together with our
customers and
business partners. I
want to assure
everyone that
SGAP/Geely
Philippines can give
the best services and
experiences to the
customers," Nishi added.
Geely Rising: Dealer Network Expansion Continues
By: Jelene Fule Sulit
Last January 2020,
Sojitz G Auto Philippines
(SGAP) announced that it
was eyeing to open 15
dealerships that year and
15 more in 2021. Then
pandemic happened.
Operating a young business
became a struggle and
SGAP’s dealership
expansion plans were either
pushed back or cancelled.
Geely continues to
sail through pandemic
challenges as it beefs up its
efforts not only to attain its
sales targets but also to
rapidly expand its dealer
network to be able to cater
to more customers all over
the country. With 11 Geely
dealerships already fully
operational nationwide, 13
more are slated to open
soon.
As a new brand, Geely
aims to bring convenience
to many and to become
accessible to more people
as soon as possible. Just
recently, SGAP has
appointed new dealers for
Geely Bacolod, Dagupan,
Marilao, Bacolor, and
Sumulong.
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“We are taking a more aggressive
approach in reaching out to more customers
in the country this year as we keep up with
our target network expansion schedules
which were stalled by the long-standing
Sojitz G Auto Philippines
Appoints New President & CEO
global crisis,” SGAP President & CEO Mr. Yosuke Nishi said.
G E E L Y D E A L E R S H I P S
O P E R A T I O N A L S O O N T O O P E N C O M I N G S O O N
North Edsa Iloilo City San Fernando Pampanga
Quezon Avenue Pasay City Marikina City
Makati City Manila City Las Pinas City
Baliwag Bulacan Santa Rosa Marilao Bulacan
Cagayan de Oro Angeles Pampanga Tacloban City
Imus Cavite Bacolod City Taytay-Cainta
Cebu City
General Santos City
Davao City
Lipa City
Zamboanga City
Dagupan Pangasinan
Geely is one of the
strong contenders in the
country’s car industry that
surpassed
many
expectations in the previous
year, from product quality to
sales volume, especially
during the pandemic.
“As the crisis was seen to
take longer, this year will be
another tough year to battle
for many businesses. On the
brighter side of things, I
would like to believe that
Geely was introduced in the
Philippines at the right time,
at a point where buyers are
now demanding more hightech
and safety features in a
vehicle, they wish to
purchase yet still reasonably
priced,” Nishi said.
There’s a lot more to look
forward to for Geely this year.
Aside from its current
expeditious expansion, new
models will still be introduced
on the second half of the
year, bringing further
excitement towards the
brand.

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Geely Health Campaign – After Sales
By: Jerimy Santos
Sojitz G Auto
Philippines is not one that
breaks bridge once a Geely
car leaves the showroom, but
rather it keeps the connection
alive and wonderful by
making sure that the Geely
experience is complete from
end to end. Faithful to its
tone, the company has
launched its new campaign to
promote the health and
safety of customers
especially during this time of
pandemic where health is of
utmost importance.
“Drive safe,
breathe
safer”
is just one of the many
approaches being done by
Geely to show absolute
appreciation to our customers
as well as make them feel a
sense of value towards their
beloved, newly-purchased
vehicle. The whole promotion
is composed of three (3)
major free services which
INSPECTION @ 21
include 21-point inspection,
CN95 filter replacement (only
for units bought on or before
September 2020), and
Bactakleen disinfection. The
company commenced the
promotion last April 26, 2021,
and will run until June 26,
2021. Currently, the
campaign is by far on a roll
with 12 dealership
participants nationwide.
Whenever we drive our cars, we want
each moment to happen as if we are running like
a wind; smooth, effortless, and hassle-free. What
a pleasant dream, right? The good news is that
there is no need to snap out of it as our Geely
has made it real. One of the major inclusion to
the health campaign package is a free 21-point
check-up wherein we will inspect your car's
interior and exterior; including the engine, nobs,
switches, and all of its functionalities. Let’s just
say, no stones will be left unturned. This
procedure is perfect for the prevention of future
damages and deterioration for it helps us
determine the parts that require repair or
replacement, especially the wear-and-tear parts,
in advance. And did we mention it’s for free?
21 Points Inspection

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WE K E E P T H E B A D S T U F F O U T
INSPECTION @ 21
Breathe safer and easier with Geely
Philippines' high-efficiency cabin filtration -
CN95. With Geely’s ongoing health
campaign, we will be replacing your CN95
filters for FREE! Covid-19 has no match on
the efficiency of this cabin filter for it reached
the medical filtration level, higher than that of
an ordinary filter.
CN95 filters are certified by CATARA
and IAPS system. The materials used in this
cabin filter are the same materials used in
medical masks, allowing it to filter particles,
dust, aerosols, and viruses with 0.3 microns
in diameter or larger. This makes it more
effective in shielding you and your loved ones
from inhaling harmful elements, lending truth
to the campaign’s tagline "drive safe, breathe
safer". For more information regarding CN95,
feel free to visit Geely Philippines' website.
Note that this free replacement is only
available for those vehicles that were
purchased on or before September 2020.
21 Points Inspection
Bactakleen Disinfection

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ALWAYS G TO SERVE!
B A C K TO C L E A N
As Covid-19 continues
to spread, everyone is
vulnerable regardless of age,
health condition, and social
status. Given that the virus is
airborne, it is widespread on
almost every surface, be it at
home or anywhere outside.
The good news is with
Geely’s ongoing campaign,
we were able to partner with
Baktacleen in strengthening
our objective of keeping our
customers safe. When life
gives you lemons, right?
Bactakleen is a 2-in-1
anti-bacterial treatment
system that kills 99.9 percent
of germs, bacteria, and
viruses (including COVID) in
your homes, external
workspaces, and your
precious vehicles. How does
it work? It is a fumigation
device that is specially
designed to atomize the
concentrated solution into an
ultra-fine mist, making it easy
to penetrate our air
conditioning and ventilation
system as well as other
spaces and prevent molds
and bacteria from forming.
Bactakleen is very ideal to
use for any enclosed space.
Just a friendly
reminder that Bactakleen
treatment, together with a 21-
point check-up and CN95
replacement is free only for a
very limited time. You may
visit our website to see the
participating branches
carrying out this offer or
kindly give us a call if you
have questions. See you!

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GEELY PHILIPPINES TOPS GEELY KEY POSITIONS
CERTIFICATION (GKPC) FOR TECHNICAL MANAGEMENT –
Network Development
By: Zara Durero
(Left) Mr. Nikko Sayson, Training Manager, Mr. Julius Javillonar, Asst. Manager - Technical Training, Mr. John
Soliven, Field Service Officer (Technical Section), and Mr. Alberto Cristobal Asst. Technical Manager, during the
GKPC with Mr, Kyle Yang, Service Manager, GAIC
How do you know an
auto brand is worthy of your
trust? You look at the people
behind it. While our products
are sure to amaze in style
and features, what validates
the reputation is the support
it provides upon ownership.
Sojitz G Auto
Philippines (SGAP) ensures
that our technical personnel
are top-notch when it comes
to service skills and
competence. This is proven
as SGAP's team of technical
and training managers ranks
first among other distributors
in the Geely Key Positions
Certification (GKPC) for
Technical Management held
last April 6-8, 2021.
The GKPC is Geely
Auto
International
Corporation's (GAIC)
technical competency
measure for all its
distributors. Here, officers in
vital roles as Service
Director, Spare Parts
Manager, Warranty Manager,
Technical Manager, Training
Manager, Service Network
Manager, Customer
Relations Manager, and
Quality Manager are subject
to comprehensive training
followed by a certification
exam. The GKPC focuses on
areas of Technical, Training
as well as Quality
Management.
Geely Philippines is
represented by Mr. Paul
Nikko Sayson and Mr. Julius
Javillonar from Training
Section, while Mr. Alberto
Cristobal and Mr. John
Soliven attended under the
After-Sales Technical team.
These gentlemen bested
delegates from Saudi Arabia,
Iraq, and other participating
countries.
This recent GKPC
achievement is a testament
to the expertise of the people
carrying our brand. So, the
next time you visit a Geely
outlet, you can be assured
that your vehicle will be
handled by skilled and welltrained
hands.

Stronger Geely, how it started? –
Customer Relations Management
By: John Arvin Amar
Unlike other
automotive companies,
Geely History is out of the
ordinary. The company
started in 1986 producing
refrigerators from the loaned
fund. Through hard work and
dedication, Mr. Shufu Li, the
founder, managed to
transform the company into
one of the chart-topping
companies that produced
and sold inexpensive
products in China. The 1990s
came their motorcycle
business, while 1997 was the
year when the first small van
was produced this inspired
Mr. Shufu Li and his team
engulfed the automotive
industry that earned the spot
as one of the Top 10
Automotive companies in
China until 2002.
“Geely Auto enters
the automobile industry with
the vision of producing cars
that the ordinary can afford,
becoming China’s first
privately-owned auto
manufacturer. Products
produced during this early
period are known as 1st
generation products” (Geely
Global).
August 2010 when
Geely acquired Volvo Cars
Corporation from Ford
Automotive. 2013 was the
year when Geely established
CEVT, a company of
innovation and technology
that grew rapidly due to its
developed mobility solution.
2 years later, Geely launched
Emgrant GT. The same year,
Geely expanded and built
research and design Centres
to create one of the best, if
not the best vehicle that will
“ bring the
fun back in
driving ”.
Geely reached a
major milestone when a joint
venture was established with
Daimler AG and develop
internal combustion engines
with Volvo Car Group. Since
then, Geely became known
for creating a vehicle that is
100% Volvo standard. Geely
started its expansion and
operation Worldwide
including the Philippines.
Sojitz Corporation, in
April 2003, Nichimen
Corporation and Nissho Iwai
Corporation established, a
joint holding company that
integrated their businesses
the following year to become
the Sojitz Group. Nichimen
and Nissho traced their
history back to three trading
company titans who played
an instrumental role in the
development of modern
Japan. These trading
companies existed, in some
form, throughout the opening
of Japan, the industrial
revolution of the Meiji and
Taisho Eras, the nation's
post-war recovery, and its
rapid growth thereafter:
Japan Cotton Trading Co.,
Ltd., Iwai & Co., Ltd., and
Suzuki & Co., Ltd. (Sojitz).
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As a general trading
company, the Sojitz Group is
engaged in a wide range of
businesses globally, including
buying, selling, importing, and
exporting
goods,
manufacturing and selling
products, providing services,
and planning and coordinating
projects, in Japan and
overseas. The Group also
invests in various sectors and
conducts financing activities.
The broad range of sectors in
which Sojitz operates includes
those related to automobiles,
plants, aerospace, medical
infrastructure, energy, mineral
resources, chemicals,
foodstuff resources,
agricultural and forestry
resources, consumer goods,
and industrial parks.
In 2019, Sojitz and
Geely conspired and
introduced Sojitz G Auto
Philippines Corporation
(SGAP), the authorized
distributor of Geely
Automobile, products, and
services in the Philippines
located along the stretch of
EDSA. Northbound. SGAP or
Geely Philippines as popularly
known opened its flagship
dealership Geely North Edsa
(GNE) and Geely Makati City
and around forty (40)
authorized Dealers soon to
rise by the end of 2022.
To this date, Geely
has been dominating the
market with fifteen active
dealers all ready to showcase
the non-comparable brand,
from its eccentric design,
unparalleled features to
superior customer care.
Excitement awaits everyone
on WHAT & WHERE the
expansion will rise.
To provide a highcalibre
customer service,
Customer Satisfaction (CS)
programs were introduced.
Part of the elevated CS
programs is the Customer
Care Clinic which was
launched in November 2019.

The Customer Care
Clinic or popularly known as
“3C” is an event that aims to
create a profound Geelycustomer
relationship,
provide an in-depth vehicle
discussion with the
customers and, enhance
customer knowledge on the
Geely FAB (Features,
Advantages & Benefits).
The 3C program has
been effective and received
good reviews from customers
since its launch. With the
earned
customers’
appreciation, the Geely Team
is inspired and continuously
performs the 3C to the
customers being done by the
Geely Dealers’ Customer
Relations and After-Sales
Team.
On top of Geely's
promise to create refined
cars and bring back the fun
in driving using the latest and
advanced automotive
technology, Geely Philippines
promises to offer more
programs and activities that
will increase customer
retention and exceed
customer expectations.
This is just the
beginning more
is yet to come!
3C Presentation for Geely Lipa’s
Customers
3C Presentation for Geely Dagupan’s Customers
3C Presentation for Geely Aseana’s Customers
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D E A L E R F E A T U R E :
GEELY NORTH EDSA
By: Rainer Venida
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