GEELYPH E-NEWSLETTER (1E)

. As SGAP's former
Executive Vice President, he
has been working alongside
Takayama in steering SGAP
in the right direction since
2019.
Nishi started his
automotive stint in the
Sojitz
Philippines
G Auto Philippines
as an executive
Appoints from 2012-2018. New President He admitted & CEO
that he learned to love the
country and the Filipinos.
"Since I am fascinated by the
Filipino culture, I wanted to
come back to the Philippines.
And during my short stay in
Japan, I had been
visiting the Philippines for the
preparation of the
establishment of SGAP. I
have worked on getting
approval from Sojitz to
establish the Geely
business," SGAP President &
CEO Yosuke Nishi said.
Being hands-on with
the rise of the Geely brand in
the country, Nishi has built a
deep connection with the
business, even calling it his
'baby’.
"Since SGAP, the Geely
business in the
Philippines is my baby,
I felt the need to grow it
together with our
customers and
business partners. I
want to assure
everyone that
SGAP/Geely
Philippines can give
the best services and
experiences to the
customers," Nishi added.
Geely Rising: Dealer Network Expansion Continues
By: Jelene Fule Sulit
Last January 2020,
Sojitz G Auto Philippines
(SGAP) announced that it
was eyeing to open 15
dealerships that year and
15 more in 2021. Then
pandemic happened.
Operating a young business
became a struggle and
SGAP’s dealership
expansion plans were either
pushed back or cancelled.
Geely continues to
sail through pandemic
challenges as it beefs up its
efforts not only to attain its
sales targets but also to
rapidly expand its dealer
network to be able to cater
to more customers all over
the country. With 11 Geely
dealerships already fully
operational nationwide, 13
more are slated to open
soon.
As a new brand, Geely
aims to bring convenience
to many and to become
accessible to more people
as soon as possible. Just
recently, SGAP has
appointed new dealers for
Geely Bacolod, Dagupan,
Marilao, Bacolor, and
Sumulong.
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