GEELYPH E-NEWSLETTER (1E)

3
Sojitz G Auto
Philippines Appoints
New President & CEO
– Sales and Marketing
By: Jelene Fule Sulit
Sojitz G Auto
Philippines (SGAP)'s
President & CEO Mikihisa
Takayama has ended his
assignment to fulfil a new role
in SGAP's mother company,
Sojitz Corporation in Tokyo,
Japan. Taking over his role as
the new President and CEO
is SGAP's former Executive
Vice President, Yosuke Nishi.
Geely was launched in
the country last September
2019 under its local
distributor SGAP. As the
company's President & CEO
since 2019, Takayama led
SGAP to aggressively move
in making Geely's presence
known in the local car market
consistently with its
successful launches of the
Geely Coolray as well as the
Azkarra and Okavango
despite the fragile state of the
auto industry as a result of
the pandemic.
During his term,
Takayama has also directed
the Geely brand into
achieving its milestones as a
young brand in the Philippine
automotive market. Geely
has consistently logged a
high sales record with
Coolray managing to be the
top-selling model in its class
in most months from 2020 to
2021.
Recently, SGAP
announced that it has
maintained its top 10 industry
ranking in March keeping
number 9 position in total
industry
sales.
Nishi took the helm as
SGAP's new President &
CEO last May 1, 2021.