Presidential Magazine

Conscious Creator
Conscious Leaders know that all outcomes flow from their
actions and inactions. They take full ownership of shaping
future outcomes, overcoming challenges, and formulating
innovative solutions to problems as they arise. They carefully
consider the direct and indirect causal impact of their
decisions and actions over time on all stakeholders and the
larger environment they influence.
Conscious Leaders are quick to hold themselves accountable
and take corrective action when outcomes are undesirable or
fall short of expectations. They are not a slave to pride or habit
and won’t hesitate to eradicate redundant or legacy thinking,
systems or processes that no longer serve the interests of the
business or the environment it influences.
Four Core Skills Of Conscious Leaders
Value Creation
The Conscious Leader understands that the success and
sustainability of any business are driven by creating and
exchanging value between operating elements of the
ecosystem it exists within. Therefore, the single-minded
pursuit of profits at the expense of value creation can never
result in sustainable success. In contrast, sustainable profits are
a natural by-product of the ongoing creation of value.
The Conscious Leader builds businesses to last by upholding
the principles of fair exchange, thereby safeguarding the
balanced flow of energy exchanged between operating
elements of the ecosystem.
More value is created within such an environment than is
consumed, which expands the ecosystem and drives its own
evolution to the benefit of all.
Co-Creation
More and more thought leaders are drawing the same
conclusion… competition needs to become a remnant of our
past because we cannot survive the future alone and will only
thrive as a species when we finally muster the power of our
collective abilities.
The next leap in our economic evolution will materialise
when businesses work together towards a common goal,
bound by a common cause, rather than in competition
with each other in pursuit of their own self-interests.
Conscious Leaders strive to unite businesses and
combine efforts to CO-CREATE far more value in cooperation
with one another than could ever be
collectively created alone or in competition with each
other. Co-Creation requires sincere co-operation
between parties, built on high-trust relationships united
by the desire to create a compelling vision of the future
for the benefit of all. Never before has building highquality
relationships been more important.
In his BwB TV interview, respected influencer David
Homan explains why ‘Relational Value’ is one of the
most untapped commodities on the planet and why we
need to value relationships simultaneously as we do
money and time.