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WHITE PAPER <strong>#1</strong><br />

HIDDEN POTENTIAL<br />

IN IDENTIFICATION<br />

SUCCESS FACTORS FOR AN<br />

OPTIMIZED LABELING PROCESS


RIGHT SOLUTION – PERFECT INTEGRATION<br />

Brand strength, quality, productivity, and low costs are among the most important requirements<br />

of companies that manufacture, pick, pack, or ship products. As an integral part of these<br />

processes, the identification plays a key role.<br />

Identification systems should be easy to integrate into the existing production and<br />

packaging line. Reliability, speed, innovative technologies and industrial robustness are<br />

required to move products efficiently through the supply chain – and to ensure the success<br />

of the company. Print & apply systems where hardware, software, consumables and<br />

service & support are perfectly matched, enable significant cost savings.<br />

XLP<br />

Label Printer<br />

XLS<br />

Labeler<br />

XPA<br />

Print & Apply<br />

XLA<br />

Complete Solution<br />

XTO<br />

TTO<br />

2<br />

HIDDEN POTENTIAL IN IDENTIFICATION


MANAGING DATA CORRECTLY<br />

Manufacturers and suppliers must comply with certain regulations for the benefit of end<br />

customers. These include product information, product safety, and legal requirements<br />

and regulations. For example, individual products, cartons and pallets must contain all<br />

relevant shipping information in perfect readable print quality. User-oriented, easy-to-use<br />

identification solutions, in combination with central data management software, ensure<br />

that individual print data is fed into the production line in sync with production and that<br />

all products, cartons and pallets are labeled precisely with perfect print result. This<br />

eliminates unnecessary sources of error, increases production volumes and saves costs.<br />

A well working identification system frees up resources for other tasks and future identification<br />

costs also become more predictable. In short: perfectly coordinated identification solutions<br />

enable a maximum ROI in the shortest possible time.<br />

Along Beiersdorf‘s global manufacturing chain, Trace-it®,<br />

the data management software from <strong>NOVEXX</strong> <strong>Solutions</strong>,<br />

ensures maximum efficiency, flexibility, accuracy and<br />

transparency. Traceability of production is ensured by a<br />

direct link between ERP data and the production process.<br />

„<strong>NOVEXX</strong> <strong>Solutions</strong> has<br />

successfully demonstrated<br />

how its Trace-it® data<br />

management software<br />

enhances performance and<br />

strengthens brands.“<br />

This example impressively shows how important it is to rely on the know-how of experienced<br />

suppliers when integrating identification solutions. Only with reliable systems all requirements<br />

can be fulfilled and the best price-performance ratio can be achieved.<br />

HIDDEN POTENTIAL IN IDENTIFICATION


PRODUCT IDENTIFICATION<br />

Product identification means perfectly representing the brand and at the same time providing<br />

industry-relevant, easy-to-read information on the product. Print & apply systems should be<br />

flexible to fit exactly the label application needed in regards to size, shape, position and<br />

material.<br />

XLA<br />

No matter what type of labels need to be placed, whether<br />

of ingredients, instructions for use, promotional, decorative<br />

or tamper-evident labels: An identification system such as<br />

the XLA from <strong>NOVEXX</strong> <strong>Solutions</strong> places labels reliably and<br />

accurately from above, from the side or even wrapped around<br />

the product. Each product has its own characteristics, special<br />

features and challenges.<br />

In an internationally operating glass company based in<br />

Ulm, Germany, glass panes need to be labeled that move<br />

horizontally on the conveyor belt. First, information and<br />

barcodes are printed on a label using a Print & Apply<br />

System from <strong>NOVEXX</strong> <strong>Solutions</strong>. Then, the applicator,<br />

which is part of the solution, gently blows the ready-printed<br />

label on the glass pane using compressed air.<br />

4<br />

HIDDEN POTENTIAL IN IDENTIFICATION


CARTON IDENTIFICATION<br />

Cartons and outer packaging must also be identified with easily readable and reliable<br />

information, and shipping labels must comply with current GS1 requirements. Industrial print &<br />

apply solutions can automaticly label the packaging units with barcodes, logos, information<br />

and RFID. Information should be applied in real time and in high print quality – on the top,<br />

side or corner. A suitable identification system such as the XPA 93x can meet the latest industry<br />

4.0 standards and offer flexibility for individual adaptation to supply chain processes. This can<br />

significantly increase productivity and reduce costs.<br />

The battery manufacturer VARTA relies on Labeling <strong>Solutions</strong> from<br />

<strong>NOVEXX</strong> <strong>Solutions</strong> to achieve these goals. On 15 packaging<br />

and production lines, 32 systems from <strong>NOVEXX</strong> <strong>Solutions</strong> are<br />

installed to label cartons and pallets. In addition to brilliant print<br />

results and diverse application options, these systems score with<br />

another special feature: the Ribbon Save Function. No thermal<br />

transfer ribbon is used at areas where the label does not need<br />

to be printed. This leads to lower ribbon consumption, reduced<br />

costs, longer print head life, less downtime and it protects the<br />

environment by reducing waste and chemicals.<br />

XPA 93x<br />

THE CAPITAL IN IDENTIFICATION


PALLET IDENTIFICATION<br />

Pallets need large and easy-to-read shipping labels that meet<br />

current GS1 requirements for identification. There are many<br />

different pallet labeling solutions available and it depends<br />

on the specific requirements which fits best. The labels can<br />

be sticked to the pallet manually or automatically with print<br />

& apply solutions. In large productions with a lot of pallets<br />

and different data, complete automatic systems like the XPU<br />

from <strong>NOVEXX</strong> <strong>Solutions</strong> can be integrated. The labels with<br />

barcodes, addresses, information and logos are printed and<br />

applied automatically on two sides of the pallet.<br />

THE CORRECT STRUCTURE OF THE GS1 TRANSPORT LABELS<br />

Header segment: Contains freely formatable information,<br />

e.g. specification of the sender as well as the recipient.<br />

Center segment: Plain text indication of the information<br />

encoded in the barcode. The data content should be<br />

printed with a font height of at least 7 mm.<br />

Foot segment: The data is encoded in the GS1-128 barcode.<br />

The SSCC is the only mandatory information on<br />

the transport label.<br />

XPU<br />

A leading global manufacturer of personal care and<br />

cleaning products relies on the automated Pallet Labeling<br />

Solution XPU from <strong>NOVEXX</strong> <strong>Solutions</strong> for its final packaging.<br />

This ensures that the products enter the global supply chain<br />

compliant and perfectly labeled.<br />

6<br />

HIDDEN POTENTIAL IN IDENTIFICATION


WE LABEL<br />

YOUR SUCCESS.<br />

HIDDEN POTENTIAL IN IDENTIFICATION


Novexx <strong>Solutions</strong> GmbH | Ohmstraße 3 | 85386 Eching | Germany | T +49 (0)8165 925-0<br />

novexx.com | solutions@novexx.com<br />

www.novexx.com | solutions@novexx.com

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