June 2021 Female Tech Leaders Magazine

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MARJAANAAURANENEIRA-TERESÁ JORETMARIÁNNÁRed Stage Entertainment,Managing Partner &Narrative DesignerCan you introduce yourself and tell us about your career /business please?I'm co-owner and narrative designer in Red Stage Entertainment, a small video gamecompany located in Tampere, southern Finland.We focus on creating games that stay in people's hearts and minds, emphasizing thestorytelling and meaningful themes behind the games. In addition to creating our own IPSkábma, an adventure game inspired by indigenous sámi culture and stories, we developsmaller games, scripts and videos for b2b clients.A day in your business life!It changes every day.Usually, my day starts with writing and ends with writing. But since the small businessowners have to wear more than one hat, there is always something else too, meeting toattend, brainstorming with the colleagues, e-mail to answer, budget to be checked...One minute I can be writing an intensive dialogue for the game, the next: I'm trying to huntdown our voice actor who, of course, has left to the Norwegian mountains for two weeks toherd her reindeer.What are your suggestions to encourage more young women to pursue careers in Tech?I believe the positive representation of female leaders is one thing and the second is leadingthe way early on from the childhood.
MARJAANA AURANEN - EIRA-TERESÁ JORET MARIÁNNÁDo you think there is a diversity issue in the tech sector? How the lack of women intechnology has affected you?The tech sector, including games, is still being seen as "the male industry" for some reason.All-male companies are still quite common everywhere and I don't think that people, whenstarting up their own businesses, even think about that should they include both, female andmale, owners. And it is not only gender, it is all minorities in general. Although it is easier forminorities to get into the game industry, versus, f.e the "traditional" heavy industry, there arestill long way to go: mainly because diversity is not something that owners usually activelythink about and promote.Personally, I didn't think about the gender issue before we started the company, since insámi culture both, girls and boys, are raised to be strong and independent. I've always takenmy own paths and detours. For me it was a no-brainer that the women can be leaders andtech company owners.Only when I talked first time with the "male veterans" of the tech sector, I noticed that certaindismissive tone and naturally, if my male colleague was with we, they usually addressed himover me. For me it all signaled that as a female owner I'm not as worthy or serious as a maleowner.However, that belittling hasn't happened to me inside the game sector that often, and Ibelieve it's thanks to the game developers associations and some of the biggest gamecompanies in Finland, who has taken huge steps in a last past few years to include womenand minorities. They have created a conversational culture where harassment anddiscrimination issues are addressed openly and created a code of conduct, so we could allhave a safe space to meet, work and operate.What advice and tips would you give to women who want a career in tech?Just do it. If you are interested, even just a little, start going to the free industry events. Forexamples in Finland we have several game communities to join: Igda, Finnish Game Jam etc.Sign up for Hackatons, Game jams and other easy to access events to meet bothprofessionals and hobbyists.After a while, one probably knows if games or tech is something one wants to do for a living.Then after that finding right courses, applying to schools and studying: getting the skillsneeded. And learning and improving those skills even if not studying full time: the internet isfull of free tutorials and softwares to start with.And don't buy that piffle about women being bad programmers! Women are actuallyconsidered to be better: code written by women is more likely to be approved by their peersthan code written by men (sadly this same study, if I remember correctly, noted that this isonly true as long as the peers don’t know that the code had been written by a woman.).I know, still a long road ahead. But we can do it!What are your plans for the next five years?I'll have to think about it when I get there.
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June 2021 Female Tech Leaders Magazine

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