Market Research Tools by YouthSight
Market research tools designers for researchers, marketers and brand managers looking to future-proof their business. Win over the next generation of consumers.
Market research tools designers for researchers, marketers and brand managers looking to future-proof their business. Win over the next generation of consumers.
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HE Succes Suite<br />
Marcomms Success<br />
Enhance your marketing communications <strong>by</strong> focusing on what drives choice<br />
The Marcomms Success tracking product started in 2015. It was initially conceived<br />
as a way of discovering what the future held for the printed prospectus in the<br />
digital age, but it quickly grew into a comprehensive study of all HE marketing<br />
communications, uncovering the usage, influence and information needs across<br />
both the undergraduate and postgraduate markets.<br />
Marcomms Success reveals the usage, influence and information needs of students<br />
across key touchpoints on the decision-making timeline and how marketing<br />
communication impacts choice.<br />
Marcomms Success not only allows you to understand the role of the printed<br />
prospectus, but also what information sources you should invest your resources<br />
into, when, and how. A wide range of filters allow you to look at the specific sample<br />
groups of interest, for example <strong>by</strong> fee status, region or subject area.<br />
8,500<br />
prospective<br />
undergraduate<br />
interviews<br />
annually<br />
time series<br />
since 38+ 20+<br />
2015<br />
information<br />
sources<br />
analysed<br />
topics covered<br />
Request a demo or contact us for a technical<br />
specification at HESuccessSuite@Savanta.com<br />
savanta.com
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