turtl-story-nielsen-media-insights-the-german-market-for-plant-based-milk-and-meat-alternatives (1) comments Tracey
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SOCIAL MEDIA THEMES<br />
Owned Social Media channels are used by most br<strong>and</strong> primarily to share product<br />
launch news <strong>and</strong> provide inspiration with recipes. In Q1 a significant proportion of<br />
posts (ca. 20%) was dedicated to Veganuary.<br />
Engagement: Oatly encourages fans<br />
to sign <strong>the</strong> petition against <strong>the</strong> EU<br />
A171 initiative.<br />
Promotions: Giveaways are often used (e.g. Simply V). LikeMeat gave away an<br />
insulated Streetwear jacket („Nugget Pocket“), that keeps <strong>the</strong> <strong>plant</strong>-<strong>based</strong><br />
LikeNuggets warm <strong>for</strong> 1.5 hours on <strong>the</strong> go.<br />
Variety / Product range:<br />
e.g. Rügenwalder Mühle announced<br />
<strong>the</strong> launch of a vegan Cordon Bleu.
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