2020-02 Global Monthly Report

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Global monthly toplines

February 2020

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CONTENTS

1. BUSINESS FOCUS - key sector news

2. Creative highlights

• GERMANY

• UK

• ITALY

• SWEDEN

• CZECH REPUBLIC

• ROMANIA

• HUNGARY


Business

focus

Overview of key sector news

COVID-19 IMPACT

The COVID-19 pandemic has rapidly

spread around the world, affecting over

200 countries and all industries. Below

is a brief summary of the impact and

UK lockdown causes 13%

drop in energy demand

For residential customers working from

home during lockdown, Uswitch

estimates though an increase of 25% in

electricity consumption and 17% more

gas usage per day.

IBERDROLA

Apart from measures taken to ensure

safe business continuity, Iberdrola has

devised a special care program for

Spanish hospitals, donated 22 Mil. EUR

in medical supply and organised an

internal donation drive, offers free

BUSINESS FOCUS

EU Commission launches

industrial strategy for a

green, digital future

response from key energy companies.

EMEA Utilities better-set to

withstand COVID-19 impact

than other sectors

According to a new report from S&P

Global Ratings, the sector outlook is

stable, though the measure to combat

the pandemic could result in a power

Vattenfall pulls out of Dutch

offshore wind tender citing

COVID-19 concerns

ENGIE

The French group has devised a plan to

protect employees and sustain its

electric emergency service for the

elderly and facilities for payment of

electricity and gas bills to Spanish

households, SMEs and self-employed.

See all the brand's global measures

against the pandemic here.

ENEL

Enel issued a first-of-its-kind insurance

Wind energy sets new

record in Europe in

February

Wind output in February 2020

increased by 68% from previous year

levels, accounting for record 27% of

total generation in Europe vs. previous

high of 18% in February 2019.

demand decline by 5%-7% in 2020 and

power prices to be down 20% in 2021

vs. previous assumptions. Read the full

report here.

COVID-19 causes emissions

levels to plummet in Europe

A significant drop in nitrogen dioxide

levels was revealed – coinciding with

the strict quarantine measures.

essential services, improved its liquidity

with a new bond issue totaling 2.5 B

EUR, reviewed 2020 targets and

cancelled 2019 dividend. ENGIE also

made its Ogenie platform available free

of charge to allow isolated people to

stay in touch and will provide free

electricity, gas and technical assistance

for the construction or extension of new

medical units in 93 Italian hospitals.

tool for its 68.000 global staff, has

donated connection to the grid to

healthcare facilities, including temporary

ones and has pledged 23 Mil. EUR

through its Enel Cuore to support key

organizations involved in providing

health and social assistance.

SSE

SSE joined UK C-19 Business Pledge

Demand for renewables

outstripped supply in 2019

in Europe

Green energy jobs could

grow 85% in the UK by

2030

M&A / KEY PARTNERSHIPS

COMPETITORS

INNOVATION

The project brings together UK Power

Networks Services, global logistics

Norway’s Statkraft acquires

Vattenfall’s UK EV business

The divestment marks a change in

Vattenfall's UK strategy, which will focus

on renewable power generation in the

UK (Vattenfall's current UK investment in

renewable generation stands at 3.5 B

GBP), as well as heating, B2B sales and

distribution. Read more.

Octopus announces €68

million Swedish wind farm

acquisition

ENEL X signs partnership

with Group PSA

The agreement includes the integration

of Groupe PSA’s Free2Move service

within the Enel X e-Mobility network,

bundling options and the installation of

800 charging points in the Groupe PSA

ENGIE invests in state-ofthe-art

hydrogen platform

H2SITE

RWE and SSE closed last

coal plants

Iberdrola increased share

to 100% in €2.4 billion

French wind energy project

Once operational in 2023, the Ailes

Marines project (of which Iberdrola

already owned 70%) will provide clean

energy to 835.000 consumers. More.

RWE to develop floating

offshore wind farms in

7,000GW potential market

CDP and Eni agree to set

up CircularIT

CircularIT will build plants to produce

ENGIE refuels the world’s

first renewable hydrogen

passenger train

The fuel cell train tests took place at the

end of February on the 55-km railway

between Leeuwarden and Groningen/

Netherlands), at up to 140 km per hour.

During the test, ENGIE supplied

renewable hydrogen and operated the

mobile refueling station. Hydrogen

trains could be introduced in the

Netherlands as early as 2024.

AI-powered tech drives

electrification for global

fleet operators

The EV Fleet-Centred Local Energy

Systems (EFLES) project, set to begin

on May 1st 2020, uses Moixa's

GridShare AI software to demonstrate

how smart charging can help maximize

company UPS, Innovate UK, Moixa and

the non-profit Cross River Partnership

and aims to incentivise large fleet

operators to go electric. Read the full

article here.

Italia dealer network. More here.

biofuels from organic waste

cost and carbon emissions savings.


GERMANY

Creative highlights - February 2020

READ ON

New activities starting in February

In solutions areas, new activity focused on Heating,

PV and e-mobility

In February, new activity was focused primarily on

core energy (with offers for both B2C and B2B

customers) and to a lesser extent to heating, e-

mobility or PV and storage solutions.

• In core energy, new activity was directed at both

B2C and B2B target groups, with green energy

offers playing a key role

• E.ON continued to promote bundle contracts

with new TV, radio and print ads that focus on

extending the offer to green energy contracts,

without extra cost

• Yello continued TV promotion offering special

prices on 100% green energy and home

appliances & consumers electronics

• innogy promoted its tailor-made energy offer for

B2B customers, while innogy Direkt promoted

the fast and easy process to close a contract

online in just 3 minutes

• EnBW ran a Valentine's day promotion, offering

an extra 40 Euro for new gas and electricity

contracts

• EAM targets specifically E.ON customers

affected by recent price increases with a 40 EUR

welcome bonus offer for customers that switch

before February 29th

• Ørsted focused on its sustainability journey in a

new digital video and used Internet banners to

promote its B2B green energy offer, promising

long-term energy cost control with PPA

agreements based on offshore wind energy

• Greenpeace Energy promoted its certified

green energy offering for both B2C and B2B

customers with online campaigns

• SW Bielefeld promoted its online customer

portal and loyalty club

• SWM emphasized its attentive customer service,

range of solutions and involvement in

educational and social programs in the region,

while SW Postdam advertised its energy and

water supply and CSR involvement

• Several brands promoted their customer events

(Enercity, SW Bonn, SW Lübeck) and sports

sponsorship activities (EWE, SW Karlsruhe)

• SWA promoted its range of innovative energy

solutions, integrating PV, storage, heating and e-

mobility and announced its participation at the

Ausburger Real Estate Days events (14-16

February) with a new print ad

• EAM used a print ad to promote its PV and e-

mobility solutions, alongside home insurance

and repair services

• In Heating, DAIKIN promoted its air water pumps

range with focus on efficiency and Viessmann

launched a new digital video to support its

sustainable heating solutions

• In Storage solutions, Sonnen promoted its solar

battery, leveraging cost saving benefits and

potential to connect to other solar batteries as

part of a virtual power plant

• In e-mobility, EnBW promoted its solutions for

B2B customers, while SWB promoted complete

EV charging solutions (including planning,

installation and servicing) with emphasis on the

environmental benefits of e-mobility

E.ON - "Bundling is worth it"

EnBW - "Valentine's day offer"

Ørsted - "Sustainability journey"

E.ON started a new TV, radio and print campaign to

promote a new bundle that allows savings of up to

120 Euro per year and extends the offer, without any

additional costs, to green energy contracts

EnBW offered customers that closed new contracts

around Valentine's Day a special 40 Euro extra bonus

• Ørsted focused on its sustainability journey from

a fossil-fuel intensive company to the world's

most sustainable energy company in a new

Internet banner and digital video campaign.

Greenpeace Energy - B2B supply

Greenpeace Energy targeted B2B customers with its

offer of certified, sustainable green energy

• The video showcased Ørsted CEO Henrink

Paulsen's address at the 2019 UN Climate Action

summit, calling for immediate climate action

• Ørsted also used Internet banners to promote its

B2B green energy offer, promising long-term

energy cost control with PPA agreements based

on offshore wind energy

DAIKIN - "Heat the beautiful way,

renovate easily"

Viessmann - "For the future. Starting

at home"

• A new digital video featuring biathlon champion

Arnd Peiffer promotes Viessmann's sustainable

heating solutions.

• The video recounts the athlete's own experience

with the highly efficient heat pump, solar panels

and battery installed in his home and the

motivation behind his decision - to minimize his

CO2 emissions and take a personal step

towards a more sustainable future to be enjoyed

as well by the next generations

EAM - PV, e-mobility and home

insurance solutions

• EAM's print ad promotes a series of sustainable

energy solutions and additional services that the

brand provides: from PV and storage

(highlighting both environmental and cost saving

benefits), to round-the-clock home and lost-key

insurance, to complete EV charging solutions for

private home, companies and municipalities

(including planning and installation, inspection

and maintenance to tailor-made solutions for EV

charging parks)

Daikin emphasized the efficiency and beautiful

design of its air water heat pumps Altherma 3H HT,

mentioning as well the up to 45% BAFA-funding

when replacing an old oil heating solution


UK


READ ON


New activity in February was rather diverse,

covering both Core energy and solutions areas

(Heating, smart solutions and additional services)

• In core energy, focus remained largely on green

energy / sustainability, fixed price contracts, as

well as convenience and customer service

• Boost started a new TV and online campaign

that focuses on the convenience of topping up

credit and getting an overview of energy use on

one's mobile, as well as the 30 GBP emergency

credit and ease of saving up for winter bills with

the Winter Wallet

• Octopus Energy started a new TV campaign

highlighting its reliability and 5 star customer

service as rated by Which

• Ovo Energy continued to focus on its zero

carbon goal and promoted its 2 year fixed price

contracts

• Scottish Power promoted its fixed price

contracts, with new TV ads dramatizing its

supply of 100% wind power produced and local

production in Scotland

• Ørsted launched a new digital video that

recounts its transformation in just 10 years from a

fossil-fuel intensive company into the world's

most sustainable energy company

• British Gas promoted its fixed price energy

contracts (until November 2021) with an Internet

banner campaign

• EDF promised B2B energy customers a first

quote within 60 seconds and promoted power

purchase agreements with Internet banners that

highlight the brand's net zero pursuit

• Utilita promoted its sponsorship of Kits for Kids

that offers Umbro football strips to children's

football clubs in exchange for tokens

Activity in solutions area continued to be diverse

• In Heating, British Gas debuted a new

campaign and brand tagline "Here to Solve" with

new ads promoting its boiler offer and

additional services (plumbing, heating, electric

and drain repair service).

• In smart meters, new print ad from Smart

Energy GB emphasized the potential 650 Mil.

GBP of energy waste that smart meters could

help prevent

• In Smart solutions, Hive continued to promote

its Hive Active Heating solution with TV, radio

and mobile ads that highlight the 1.5 Mil.

customers base, the convenience of remote

control, up to 120 GBP in annual energy cost

savings and a limited time 15% off promotion and

a free Amazon Echo Dot smart speaker

See more creative highlights on following pages

British Gas - "Here to serve"

• British Gas launched a new campaign and brand

tagline "Here to serve" that aim to encapsulate

the brand's complete offering that goes beyond

gas and boilers to include complete services

• The new campaign marks a departure from the

brand's established creative style and brand

character Wilbur the Penguin, with the new TV

creatives narrated from the point of view of the

customers, aiming to convey that the brand

understands its target customers' lifestyle, needs

and priorities

• British Gas' boiler offer - including 5 year

warranty, 2 years interest-free credit, installation

and a 200 GBP discount for new customers and

400 GBP offer existing HomeCare customers -

was promoted with new TV, print and radio ads

• A series of 60 sec & 30 sec TV ads promote the

brand's additional service range, that include

plumbing, heating, electric and drain repair

service

Ørsted - "Climate Change"

• Ørsted's new digital video features Jacob Boss,

the brand's Chief Strategy and Sustainability

Officer as he recounts the company's 10 year

journey from a fossil-fuel intensive company to

the world's most sustainable energy company,

according to 2020 ranking in Corporate Knights

Global 100 Index

Click image to play ad

Boost - "Busy day"

• Boost started a new TV and online campaign

that highlights the various features of the brand's

PAYG system that make it easy and convenient

to top up credit on one's mobile, to get an

overview of the household energy use, to save

up ahead to cover larger seasonal bills with the

Winter Wallet feature or to get an emergency

credit of up to 30 GBP

• The fast-paced, emotive narratives aim to

transmit Boost's supportive brand role

Scottish Power - "Wind, it's a

wonderful thing"

• Scottish Power launched a new TV campaign to

promote its fixed price contracts, dramatizing its

supply of 100% wind power produced and local

production in Scotland

Octopus Energy - "Recommended

energy supplier"

• Octopus Energy started a new TV campaign that

leverages its recent 5-star rating for customer

service by Which?

• One of the creative executions details that the

Which? rating is based on customer ranking of

practices and procedures on 36

criteria, measurement of customer service

response times and price analysis of energy

providers


ITALY


READ ON


Eni - "Eni+"

New activity in February was rather limited, with

primary focus on Core energy and Heating

• a2a continued its image campaign leveraging

the customers' passion for local football clubs

with a new print ad and ran several promotions:

a 25% discount on its online contracts and

offered cinema tickets to new gas and electricity

bundle customers

• ENI remained focused on its mission to

transform the world of energy, with TV edits

focused on producing energy from food waste

and wave power and a new print ad promoting a

series of events in partnership with Coldiretti.

The brand also started a new print and Internet

banner campaign promoting the HPC5 supercomputer

recently added to its Green Data

Center. An online promotion offered 10%

discount for new Link gas and electricity

contracts

• Iberdrola ran a new promotion offering Amazon

vouchers in value of 80 Euro to new customers

of its 100% green electricity contracts

• Iren focused on employer branding in a new

print ad that mentions the brand's 100 years

anniversary and its Top Employer in Italy 2020

award

• Sorgenia continued its new TV image with a

new edit, that as previously focuses on the

brand's sustainable approach and pleads for

environmental protection to benefit the future

generations

Activity was limited in solutions areas.

In Heating, Daikin promoted its hybrid systems with a

new Internet banner campaign that mentions up to

42% cost reduction. Eni continued its Internet banner

campaign with a new promotional price for boiler and

smart thermostat and promising cost savings of 30%.

• ENI continued its image campaign with new

creative executions that focus on the key role

regular people, new technologies or partner

institutions play in building the future of energy

• New print ad and Internet banners focused on

the recent deployment in ENI's Green Data

Center of the HPC5 super-computer (that can

perform 52 petaflops/s), which is expected to

play a fundamental role in the brand's digital

transformation

See more creative highlights on next page

• A new print ad promoted the CircularTour events

(in Gela, on Feb. 21-22) about the circular

economy, that ENI initiated in partnership with

Coldiretti. The two entities have recently signed

a 3-year partnership, focused on kick-starting a

new circular economic model.

Sorgenia - "Places I have not yet

seen"

• Sorgenia continued its image campaign with a

new TV edit, featuring brand ambassador Bebe

Vio and children and teens that plead for

environmental protection so the popular

attractions they want to see can be enjoyed as

well by future generations

ENI - "10% discount"

• ENI ran a new Internet banner campaign that

offered 10% discount for the first year of new

Link gas and / or electricity contracts and an

additional 10% "Digital discount" for 24 months

for customers that activate the electronic bills

option

• The dedicated webpage also mentions that

certified green energy is included in the offer

a2a - Promotional offers

ENI - "It's your moment"

DAIKIN - "The sales continue"

• a2a offered 25% discount on its a2a Click online

contracts

• A new online promotion from ENI offers a boiler

and smart thermostat at a special price (35% of

initial value) and promises 30% energy cost

savings

• DAIKIN promoted its hybrid heating solutions

(that combine a heat pump and gas condensing

boiler) with new Internet banners that focus on

42% energy cost reduction and mention as well

65% tax incentive

• Another promotional offer rewarded new

Extra2a customers with 12 cinema entries


SWEDEN


READ ON


New activity picked up in February, with focus on

green energy and e-mobility

• Bixia continued its print campaign featuring local

farmers and highlighting the brand's commitment

to supporting local production of renewable

energy

• E.ON promoted its renewable energy offer with

an online banner campaign

• Göteborg Energi offered progressive discounts

on 1, 3 and 5 year renewable energy contracts

and promoted a special moving-home offer

• Skellefteå Kraft continued to advertise its 100%

renewable electricity supply with online banners

• Vattenfall started a new image campaign in TV

and digital video, focused on its fossil free goal

and featuring Swedish ski team athletes and

used Internet banners to promote its fossil-free

electricity contracts.

In Heating, Nibe promoted its smart heat pump S-

Series with a new print ad that highlights comfort,

energy efficiency and convenience. Tibber promoted

its air heat pumps with focus on energy cost savings.

In e-mobility, Tibber advertised its smart charging

boxes in a new print ad that highlights cost savings,

while Vattenfall focused on fast, safe and smart

charging with its InCharge solutions.

Vattenfall - "Towards a fossil-free life"

• Vattenfall launched a new image campaign with

15, 30 and 45 sec TV ads and digital videos. The

emotive creative features Swedish ski team

athletes and talks about the determination in

pursuing one's goals and pushing boundaries

Göteborg Energi - Discount offers

Tibber – "Smart electric car, but

unwise charging?"

Vattenfall - InCharge

• Göteborg Energi offered progressive discounts

on its renewable, solar energy contracts: from

390 SEK for 1 year contracts, to 585 SEK for 3

year contracts and a 975 SEK on 5-year

contracts.

• Tibber promoted its Easee smart charging boxes

with a new print ad that highlights how the

system allows EV owners to charge their cars

when the electricity prices are at their lowest.

• The ad mentions a 2.000 SEK discount for

visitors of Tibber's pop-up store at the eCar

Expo, during which the Easee charging boxes

can be acquired for just 5.995 SEK.

• A new print ad from Vattenfall focused on its

InCharge e-mobility solutions for homes and

home associations, highlighting the fast, safe

and smart EV charging process


CZECH REPUBLIC


READ ON


PP - "Fair dealing and modern

services"

E.ON - "The sun dance"

New activity picked up slightly in February,

spanning both Core energy and solutions area

• Skupina CEZ continued its campaign positioning

the brand as reliable energy provider with a new

radio ad that leverages the brand's high (96%)

customer satisfaction score

• PP promoted its Komplet gas and electricity

2-year fixed price bundle and started a new print

image campaign that positions the brand as

provider of modern, eco-friendly and efficient

energy technologies. A promotion offers loyal PP

customers a chance to win a trip to Thailand and

other prizes. PP also continued to advertise its

Heating solutions in new print and radio ads.

• E.ON aired a new TV campaign focused on its

virtual battery

• PRE continued to promote its Heating solutions

with new print ads that highlight cost savings and

financial support. The brand also ran an

advertorial detailing its smart city and e-mobility

solutions.

• Prazska Plynarenska ran a new print image

campaign that positions the brand as traditional

and fair provider of energy and modern services

throughout the Czech Republic

• The ad also mentioned PP's support for new,

ecological and effective energy technologies.

• E.ON promoted its virtual battery storage

solutions for solar energy with a new TV ad that

continues the brand's established humorous

creative style, comparing the far-fetched

solutions from a fictitious competitor with E.ON

Solar's offering

See additional creative highlights on next pages

PP - "It's Time to change your boiler"

PRE - "Tailor-made heat pump offers"

• Prazska Plynarenska promoted Heating

solutions in partnership with Viessmann and

Buderus in new print and radio ads

• The radio ad encouraged listeners to change

their boilers and promised energy cost savings

of up to 30% and discounts of 10.000 CZK for

Prazska Plynarenska customers

• The print ads highlighted the range of efficient

boilers available and the complete solutions

offered, including installation and advisory

service

• PRE continued to promote its Heating solutions

with new print ads that highlight potential energy

cost savings of up to 60%

• One of the print ads mentions comfort and

ecological benefits, while the other highlights

easy control and financial support up to 150,000

CZK at 0% interest

PRE Mobilita - "Unstoppable e-

mobility"

• A new advertorial from PRE Mobilita presented a

recent smart city project in Prague's 2nd district

that the brand had recently completed.

• The brand installed smart lamps that have

additional functionalities, like wi-fi distribution

and sensors to measure noise levels, dust and

moisture in the air and can also be used as

charging points for electric vehicles.

• A further 16 charging points are planned in

another district in Prague and 125 fast charging

points are being built throughout the country,

with an ultra-fast charging point HyperCharger

that can charge an electric vehicle in a matter of

minutes already implemented in Holesovice.


ROMANIA


READ ON


Engie – “More deliveries, more profit

for your business"

New activity remained limited in February.

• Engie started a new print campaign focused on

its B2B compressed natural gas offering.

• Engie advertised a new promotion, offering B2B

compressed natural gas customers that fill up

between 1 and 3 tons per month, free CNG to

fuel their fleet for at least 300 extra km

• The print ads focused on the end-user benefit of

increased deliveries and profit


HUNGARY


READ ON

New activity starting in February

MVM - MVM Edison start-up

competition

E.ON - B2B gas supply

New activity in February 2020 was focused on the

B2B target.

• E.ON promoted its B2B gas supply with a new

Internet banner campaign and TV program

sponsoring focused on the SME target

• MVM advertised its MVM Edison start-up

competition with a TV and print campaign

• MVM invited individual start-ups and teams to

submit their innovative projects for the 2020

edition of the MVM Edison competition before

the end of February

• Using a music-video format, the TV ad

encouraged applicants to submit innovations

from areas like smart solutions, AI, renewable

energy, fintech etc

• An Internet banner campaign encourages B2B

customers to initiate a change of their gas

supplier in good time

• TV program sponsorship was used to promote

E.ON's tailor-made gas offering for SMEs


Thank you for reading

E.ON Monthly

Toplines

February 2020

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