Click here or press enter for the accessibility optimised versionGERMANYCreative highlights - February 2020READ ON
New activities starting in FebruaryIn solutions areas, new activity focused on Heating,PV and e-mobilityIn February, new activity was focused primarily oncore energy (with offers for both B2C and B2Bcustomers) and to a lesser extent to heating, e-mobility or PV and storage solutions.• In core energy, new activity was directed at bothB2C and B2B target groups, with green energyoffers playing a key role• E.ON continued to promote bundle contractswith new TV, radio and print ads that focus onextending the offer to green energy contracts,without extra cost• Yello continued TV promotion offering specialprices on 100% green energy and homeappliances & consumers electronics• innogy promoted its tailor-made energy offer forB2B customers, while innogy Direkt promotedthe fast and easy process to close a contractonline in just 3 minutes• EnBW ran a Valentine's day promotion, offeringan extra 40 Euro for new gas and electricitycontracts• EAM targets specifically E.ON customersaffected by recent price increases with a 40 EURwelcome bonus offer for customers that switchbefore February 29th• Ørsted focused on its sustainability journey in anew digital video and used Internet banners topromote its B2B green energy offer, promisinglong-term energy cost control with PPAagreements based on offshore wind energy• Greenpeace Energy promoted its certifiedgreen energy offering for both B2C and B2Bcustomers with online campaigns• SW Bielefeld promoted its online customerportal and loyalty club• SWM emphasized its attentive customer service,range of solutions and involvement ineducational and social programs in the region,while SW Postdam advertised its energy andwater supply and CSR involvement• Several brands promoted their customer events(Enercity, SW Bonn, SW Lübeck) and sportssponsorship activities (EWE, SW Karlsruhe)• SWA promoted its range of innovative energysolutions, integrating PV, storage, heating and e-mobility and announced its participation at theAusburger Real Estate Days events (14-16February) with a new print ad• EAM used a print ad to promote its PV and e-mobility solutions, alongside home insuranceand repair services• In Heating, DAIKIN promoted its air water pumpsrange with focus on efficiency and Viessmannlaunched a new digital video to support itssustainable heating solutions• In Storage solutions, Sonnen promoted its solarbattery, leveraging cost saving benefits andpotential to connect to other solar batteries aspart of a virtual power plant• In e-mobility, EnBW promoted its solutions forB2B customers, while SWB promoted completeEV charging solutions (including planning,installation and servicing) with emphasis on theenvironmental benefits of e-mobility
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