2020-02 Global Monthly Report

New activities starting in February
New activity picked up in February, with focus on
green energy and e-mobility
• Bixia continued its print campaign featuring local
farmers and highlighting the brand's commitment
to supporting local production of renewable
energy
• E.ON promoted its renewable energy offer with
an online banner campaign
• Göteborg Energi offered progressive discounts
on 1, 3 and 5 year renewable energy contracts
and promoted a special moving-home offer
• Skellefteå Kraft continued to advertise its 100%
renewable electricity supply with online banners
• Vattenfall started a new image campaign in TV
and digital video, focused on its fossil free goal
and featuring Swedish ski team athletes and
used Internet banners to promote its fossil-free
electricity contracts.
In Heating, Nibe promoted its smart heat pump S-
Series with a new print ad that highlights comfort,
energy efficiency and convenience. Tibber promoted
its air heat pumps with focus on energy cost savings.
In e-mobility, Tibber advertised its smart charging
boxes in a new print ad that highlights cost savings,
while Vattenfall focused on fast, safe and smart
charging with its InCharge solutions.
Vattenfall - "Towards a fossil-free life"
• Vattenfall launched a new image campaign with
15, 30 and 45 sec TV ads and digital videos. The
emotive creative features Swedish ski team
athletes and talks about the determination in
pursuing one's goals and pushing boundaries