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Truist-Perspectives-AUGUST_2021

Truist Perspectives magazine makes the complex clear by offering tools and tips for investing, financial planning, and more.

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Insights: Leadership<br />

One thing I’ve noticed when I talk to people<br />

who have defined their leadership<br />

purpose: Though the words are always<br />

different, when you boil them down, they<br />

almost always relate to impacting other<br />

people in a positive way.<br />

How to use your leadership purpose<br />

once you’ve defined it<br />

Why is clarifying our leadership purpose<br />

helpful? From a neurological perspective,<br />

acting with purpose douses our brain<br />

with a flood of positive emotions. And<br />

that flood heightens the ability of our<br />

brain’s attentional system to look for<br />

positive things around us and opportunities<br />

that we might not have seen<br />

otherwise.<br />

Leadership listen<br />

Leadership purpose helps us see the<br />

bigger picture. It can help us prioritize—<br />

to determine what we spend energy<br />

on, what we don’t spend energy on,<br />

what we’ll tolerate, and what we will not<br />

tolerate.<br />

Here’s a surprising tactic to reinforce<br />

your purpose: Let other people know<br />

what your leadership purpose is so they<br />

can help hold you accountable. They<br />

can remind you when your actions are<br />

off-purpose and help you identify ways<br />

to be more on-purpose.<br />

When you use purpose effectively and<br />

consistently, it helps you show up more<br />

consistently for others. They start to<br />

know what to expect from you, and your<br />

relationships with them strengthen.<br />

<strong>Truist</strong> Leadership Institute creates a podcast for leaders called “Leadership<br />

Amplitude.” Available on iTunes, Stitcher, Google Play, or wherever you get<br />

your podcasts, the program covers a range of timely, thought-provoking, and<br />

useful insights for leaders. Episodes 9 through 12 take a deeper dive into the<br />

topic of leadership purpose with TLI experts. Listen and subscribe today!<br />

75%<br />

of employees<br />

who consider<br />

themselves to be<br />

thriving at work<br />

say their company<br />

has a strong sense<br />

of purpose that<br />

resonates with<br />

their personal<br />

values.*<br />

*2018 Global Talent Trends<br />

study by Mercer<br />

Recommended reads on leadership and leadership purpose<br />

The Mind of the Leader: How to Lead Yourself, Your People, and Your Organization<br />

for Extraordinary Results, by Rasmus Hougaard and Jacqueline Carter, Harvard<br />

Business Review Press, 2018<br />

Start with Why: How Great Leaders Inspire Everyone to Take Action,<br />

by Simon Sinek, Portfolio, 2009<br />

Mindset: The New Psychology of Success, by Carol S. Dweck, Random House, 2006<br />

August <strong>2021</strong> | 15

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