Is Perception Reality?

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By now, you are probably aware that we rebranded as Green Dynamix in May. What a challenging and exciting process! Now we have a new focus – introducing new products to better serve you, the BOSS! We want to offer you more than plant materials. In fall of this year, we will expand our inventory, soon to include PPE, tree stakes, tree bags, tools, fertilizer, soil, compost, mulch and more, available to our customers at wholesale pricing and this is only the start. One of our goals has always been to fulfill your entire order, so we took a hard look at how we could improve. How could we save our busy customers more time and more money? The perceived answer seems simple in this industry; expand into new products landscapers need for their projects and their crews! The reality of doing it is more complicated, but I believe most things worth while are challenging. <strong>Perception</strong> and reality is the theme of this newsletter, which you can read about on page 3. So how will we start expanding? First and foremost, we have a top-notch team that’s excited to dive in to offering new products. We’ve asked for feedback from our customers and will continue to do so. We want to know what you would like to see us offer. Right now, we’re gearing up our distribution yard for our new products. The last part of this expansion, which will always be on going, is Continually Improving – Our first Core Value as a company. We’ve also added some amazing new members to our team, which you can read about on page 6 and 7. They have already proven themselves a huge asset in each of their respective departments and we’re so happy to have them on board! Every team member is critical to reducing landscapers’ Total Cost throughout the southeast. If you visit our website, that statement is highlighted in orange at the top of our homepage. We want to meet this goal in new ways and still provide you with unmatched customer service. As always, we want to be “The Highlight of Your Day!” Cheers!
Y ou’re shown a video of a young woman slowly stepping onto a sidewalk. You notice the area appears to have heavy foot traffic and is most likely in a large city. It’s late afternoon, approaching dusk, when a tall man in dark clothing quickly runs toward the woman from the right and grabs her, knocking her to not just the short clip of the woman being thrown to the ground by this despicable man who probably robbed her of everything she had at the time. You’re shown a second video of a young woman slowly stepping onto a sidewalk. It’s the same video, same scenario. The tall man in dark clothing quickly runs toward the woman from the right and grabs her, knocking her to the ground, her cell phone It turns out, if the tall man in dark clothing had not grabbed the woman when he did, she could have been killed by this vehicle, or at minimum, severely injured. You continue watching. The man assists the woman in getting back on her feet and helps pick up her belongings from the concrete. She is clearly shocked and crying. He appears to make sure she is okay, as others on the street come to do the same thing. He’s a hero! But, based on the the ground. You can see the woman’s cell phone flies into the air from the impact of this assailant and just as quickly as the video began, it ends. This woman was mugged, clearly, and how unlucky for the criminal to have it all caught on camera in such detail. Surely law enforcement will easily track him down. One of the pitfalls of living in the big city you might say! Crime is everywhere and this mugging caught on camera is hard evidence of that. Or is it? What if you saw the whole video, and flying into the air from the impact. It’s exactly as you saw in the first video. Suddenly, a silver sedan going much too fast rushes by from the left and clips the curb of the sidewalk with it’s front tire. The woman was facing the opposite direction and never saw the vehicle racing toward the very spot she was standing half a second earlier. first video, your opinion of this man was much different, was it not? This story serves as a reminder that our perception is not always reality. Often, we only see a fraction of the whole story and our perception is based on dozens of factors that are unique to each person. On the flip side of this coin, it’s a great reminder that if we change our perception, we can change our reality. How can you improve your perception today?
Page 4 and 5: I think the title says it all for t
Page 6 and 7: J ennifer (Jen) Boyer came on board
Page 8: A low mounding evergreen, Lantana

Is Perception Reality?

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