Advertising Campaign

REPORT
20 TH JULY - 1 ST AUGUST 2018
Curator: Mr. krishna Luchoomun
Advertising & Marketing of the event:
Ms. Nooreen Lallmamode

Table of Content:
1. Selection process
2. Design process
3. Mounting the exhibition
4. Opening / Audience
5. Media Coverage
6. Catalogue
7. Suggestions

1. Selection process
> After a call in the newspaper and on social media, we received 76 applications.
34 were expression of interest from established artists and 32 applications from
new artists.
> The 34 established artists were automatically accepted and 16 out of the 32 new
artists were selected on the basis of their portfolio.
> A draw to allot a year to each of the selected artists took place in the presence of
Mrs. Arti Ramkissoon.
> The 50 participants were informed of their selection and the year assigned to
them. Those not selected were also properly informed.

2. Design process Invitation card, teasers with the 50 different years, banners, posters, a catalogue, advert on social media and newspapers.
Defi plus Saturday and Weekend

2. Social Media
Facebook records
Other visitors not recorded here:
Art Curators/ Art conservators/
Artists / media: journalists, Top fm
mbc reporters, Defi plus, Le mauricien,
students from ONG, secondary schools

2. Advertising platforms
Strategic sponsors to market the event
5. Posters were placed in more than 80 spaces in
regions (Port Louis, Curepipe, Rose-hill, Moka, Flacq,
Mahebourgh, Medine, Quatre-Bornes, Goodlands,
Beau Bassin)
Libraries, Secondary Schools, Universities, Advertising
Agencies, MTPA, Travel agencies, Hypermakets,
Hotels, Art Galleries, Private institutions, Restaurants,
Hardware stores, Art Materials shops

2. Advertising platforms : Banners
3. Banners
Banners location:
> 3 banners (2 Moka, 1 shoprite)
> Dates banners displaying years (MGI)

3. Mounting the exhibition:
The mounting process was very slow and stressful, since there was not much cooperation from the helpers
attached to the Fine Arts department. The handy men sent were also not very helpful. Fortunately, some
students and artists voluntarily gave a helping hand.
Responsibilities were assigned to each member of the SFA to monitor the hanging of artworks, appropriate
lighting, proper labeling of works, the cleanliness of rooms and toilets. And check all safety devices (access
to fire extinguishers, electric fuse panels, exits, etc.)
Mr. Ramduth was responsible for protocol and welcoming guests.
Mrs. Ramkissoon: Parking and security measures outside.
Mrs Gopaul and Mrs. L. Ramduth: Reception room, cocktail.
Mr. Foy: Lecture room.
Mr. Hurry: Corridor
Miss. Curpen: Gallery
Miss Alleck: Painting studio.
Miss Lallmamode and Jugurnath: Indoor and outdoor signage.

Strategic sponsors to market the event: Fine arts Students, Famous Mauritian Photographers posting making of Salon de Mai
All rights reserved to Bernard Thomas and Pra Bho who very generously shared their photos.

Opening/ Audience:
> Mr. Kevin Ramkaloan, CEO of Business Mauritius, ardent supporter of Mauritian art and young art
collector was invited as the chief guest for the opening.
> The opening went on very well and was attended by more than 350 guests.
> The exhibition was very well attended and many visitors praised the exhibition and quality of works.
(attached comments from our visitors book)
> Scheduled for July 20-28, the exhibition was extended until August 1st at the request of many artists and
art lovers.

Visitors

Comments from our visitors’ book

2.1 Advertising platforms
1. TV channels ( MBC channels, TopTV )
The exhibition was well received in the press with full-page
articles in the most important local newspapers ( Le Mauricien,
L`Express, Le Defi, 5-Plus, Scope, Weekend, News on Sunday).
The national television also covered the exhibition through three
different programs: 1. The news, 2. "Portrait d`artistes", 3.
A program by Mr. Utam Bissoondoyal to be broadcast very soon.

2.4 Articles collected
1. Strategic sponsors to market the event

2.4 Articles collected
2. Media supporters (L’Express)

2.4 Articles collected
3. Media supporters - 5plus

2.4 Articles collected
4. Media supporters - Le Mauricien and Weekend

2.4 Articles collected
4. Media supporters - Le Mauricien & News on Sunday

2.5 Sponsorship Catalogue
Miss N. Lallmamode produced a model catalog and it was highly appreciated by both visitors and artists. We are now
looking at possibilities of publishing the catalog.
> Most artists have requested 2 copies of the catalog and many people have also made their request through our web
portal
> Following meetings with some printing companies, the quotations are attached for each design proposed.
Option 1

Option 1 quotation 1 Option 1 quotation 2
from regentpress
Mme Nooreen LALLMAMODE
18/07/2018
DEVIS REF. : 91084_180718_AC
Chère Nooreen,
Suite ‡ votre demande, nous avons le plaisir de vous envoyer notre offre :
Document : Catalogue 50 years / 50 artists
COUVERTURE AVANT & ARRIERE
Format Ouvert: Special (295 mm X 140 mm)
Impression numerique: couleur recto verso
Munken Lynx 400 gm
Rainage & Pliage
Format Fini: Special (140 mm X 140 mm)
Email : nooreen@mgirti.org
Nbr d'unité Cout Unitaire
(RS)
Total HT
(RS)
60 589.81 35,388.60
PAGES x 30
Format Ouvert: Special (270 mm X 270 mm)
Impression numerique: couleur recto
Munken Polar 170 gm
Rainage & Pliage
Format Fini: Special (135 mm X 135 mm)
PDF FOURNI PAR LE CLIENT
Paiement de 50% ‡ la commande non remboursable en cas d'annulation
du contrat Solde ‡ la livraison
Livraison : 72 heures
ValiditÈ de l'offre : 1 mois
Total HT (RS)
35,388.60
TVA ( 15% )
5,308.29
Total TTC (RS) 40,696.89
Cochez pour une premiËre Èpreuve (Bon ‡ Tirer) pour approbation avant la production.
Au plaisir de recevoir votre confirmation, nous restons à votre disposition.
Anniece Chetty
Votre Signature
Nom
Date

Option 2 Calendar
design quotation 1

Option 2: CALENDAR DESIGN quotation 1

Option 2 quotation from Imatech for 200 and 400 copies
Mme Nooreen LALLMAMODE
Mme Nooreen LALLMAMODE
14/08/2018
14/08/2018
DEVIS REF. : 92179_180814_AC
Chère Nooreen,
Suite ‡ votre demande, nous avons le plaisir de vous envoyer notre offre :
Calendrier : Catalogue MGI
SOCLE
Format Ouvert: Special (210 mm X 306 mm)
Sans impression
Munken Lynx 400 gm
Rainage & Pliage
format Final : A5 Paysage (210 mm X 148 mm)
Email : nooreen@mgirti.org
Nbr d'unité Cout Unitaire
(RS)
Total HT
(RS)
200 444.65 88,930.00
DEVIS REF. : 92181_180814_AC
Chère Nooreen,
Suite ‡ votre demande, nous avons le plaisir de vous envoyer notre offre :
Calendrier : Catalogue MGI
SOCLE
Format Ouvert: Special (210 mm X 306 mm)
Sans impression
Munken Lynx 400 gm
Rainage & Pliage
format Final : A5 Paysage (210 mm X 148 mm)
Email : nooreen@mgirti.org
Nbr d'unité Cout Unitaire
(RS)
Total HT
(RS)
400 441.99 176,796.00
PAGES x 120 (60 feuilles)
Format Ouvert : A5 Paysage (210 mm X 148 mm)
Impression numerique: couleur recto verso
Papier: MAGNO Satin Mat 150Gm
FEUILLE x 5
Format Ouvert : A5 Paysage (210 mm X 148 mm)
Impression numerique: couleur recto
Curious Translucent Satin Clear 92 gm
PAGES x 120 (60 feuilles)
Format Ouvert : A5 Paysage (210 mm X 148 mm)
Impression numerique: couleur recto verso
Papier: MAGNO Satin Mat 150Gm
FEUILLE x 5
Format Ouvert : A5 Paysage (210 mm X 148 mm)
Impression numerique: couleur recto
Curious Translucent Satin Clear 92 gm
Reliure: Anneaux métal argent 14.3mm
Reliure: Anneaux métal argent 14.3mm
PDF FOURNI PAR LE CLIENT
PDF FOURNI PAR LE CLIENT
Paiement de 50% ‡ la commande non remboursable en cas d'annulation
du contrat Solde ‡ la livraison
Livraison : 72 heures
ValiditÈ de l'offre : 1 mois
Total HT (RS)
88,930.00
TVA ( 15% )
13,339.50
Total TTC (RS) 102,269.50
Paiement de 50% ‡ la commande non remboursable en cas d'annulation
du contrat Solde ‡ la livraison
Livraison : 72 heures
ValiditÈ de l'offre : 1 mois
Cochez pour une premiËre Èpreuve (Bon ‡ Tirer) pour approbation avant la production.
Total HT (RS)
176,796.00
TVA ( 15% )
26,519.40
Total TTC (RS) 203,315.40
Cochez pour une premiËre Èpreuve (Bon ‡ Tirer) pour approbation avant la production.
Au plaisir de recevoir votre confirmation, nous restons à votre disposition.
Votre Signature
Nom
Anniece Chetty
Date
Au plaisir de recevoir votre confirmation, nous restons à votre disposition.
Anniece Chetty
Votre Signature
Nom
Date

SUGGESTIONS:
(i) This exhibition featured many very powerful artworks and strongly reflected the
50 years of our independence. We firmly believe that the publication of a catalogue
is very important to document these 50 years of independence through art, to leave
a trace for future generations. The catalogue could be used as an end-of-year gift for
artists, art lovers and MGI's various partners
(ii) The management and the SFA must make a final decision regarding the new name
that would replace "Le Salon de Mai".
(iii) Each year, a different member of SFA must be responsible for curating the
exhibition with the support of all staff. Strict directives must be given to the 3 helpers
attached to SFA to perform the different tasks they are assigned during this period.
Corrective action must be taken in case of non-compliance.
(iv) A budget to be allocated to the curator for best results. Maybe to think of a
production fee for participants.
Thank you
(v) Timing: Start working on the "Salon" as early as possible and give artists at least 2
months time for production.
(vi) Schedule the exhibition according to secondary schools calendar to allow students
to attend the show with their teachers.
(vii) Start discussions with MES to coincide their annual exhibition and ours, so that
secondary school students can benefit from both shows.
(viii) Keep the exhibition open for two weeks from 9h to 5h.
(ix) Look for the possibility of a late opening to attract more visitors. (ie a Friday or a
Saturday, where many Mauritians go out for dinner, this is an opportunity to attract
them to the exhibition, given the proximity of the Bagatel shopping center)
(x) To arrange an exclusive guided night tour for targeted art collectors.
(xi). Keep the educational component in curating the show. Train our students as
cultural mediators to allow guided tours.
(xii) Organise conferences and workshops during the exhibition period.(workshops for
amateurs, children etc)