Printing Times (May-June 2021)

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INDUSTRY NEWS300+ EXHIBITORS SET TO BRING COLOUR BACKAT FESPA GLOBAL PRINT EXPO 2021International screen, digital and textile printingmanufacturers are lining up for this year’s FESPA GlobalPrint Expo, which takes place from 12 – 15 October 2021 atthe RAI exhibition centre in Amsterdam, The Netherlands.After 18 months hosting virtual product launches anddemos, suppliers are enthusiastic about connecting withcustomers and prospects face-to-face.Print service providers and signmakers will be able to seethe latest innovations in screen and digital printing,consumables, workflow, and colour management solutionsfrom over 300 industry suppliers.At FESPA Global Print Expo, visitors will be able to seehardware solutions from confirmed Gold sponsors Brotherand Mimaki, as well as suppliers including Agfa, Canon,Durst, Fujifilm, Han Glory and Roland DG; substrates from3A, Ahlstrom Munksjö, Avery Dennison, Hexis and ReboardTechnology AB; automation, workflow and colourmanagement solutions from Barbieri Electronic, Inedit,OneVision, ONYX Graphics and Print Factory; andconsumables from CHT Germany, Easy Inks Gmbh andSun Chemical.European Sign Expo, the leading European exhibition fornon-printed signage, will again be co-located with FESPAGlobal Print Expo. Theevent, which takes placein hall 2 at the RAI, willc o n n e c t s i g n a g eprofessionals w it hcompanies specialisingin channel lettering,d i g i t a l s i g n a g e ,dimensional signage,engraving and etching,illuminated displays,out of home media, LEDand sign tools. Theevent is supported bythe European SignFederation and GoldSponsors EFKA andLEDIT YAKI will returnto European Sign Expoalongside confirmedexhibiting companiesincluding: Art Neon Lighting, Domino Sign, Led Frames,LG Hausys Europe, NEX LINE SRL and Yellotools.Harold Klaren, International Sales Manager, EFKA,comments: “FESPA Global Print Expo and European SignExpo both play an essential role in connecting us with ouraudience. The events enable us to meet with over 50% of ourexisting customers under one roof as well as networkingwith wide format printers and signmakers that we,otherwise, would not have the opportunity to connect with.That’s why we see them as being the most importantexhibitions for EFKA and we’re excited to meet everyoneagain in Amsterdam this year.”Neil Felton, CEO of FESPA comments: “The past year hasbeen challenging for all and, while virtual events such asFESPA Innovations and Trends enable the speciality printcommunity to stay up-to-date and access new productlaunches, suppliers are keen to interact with printers andsignmakers in a live setting. Across the industry, we’reseeing signs of recovery and regeneration and we believeOctober is a good time to look to the future and focus onnew revenue streams and application opportunities.”For more information, visit:www.fespaglobalprintexpo.com.32 | PRINTING TIMES | May-June 2021
INDUSTRY NEWSHP Extends First of its Kind Global Partner Program to Indian RetailersPowerful HP Amplify program optimized to drive long-term growth and digitaltransformation aligned to evolving consumer landscapeIndia, June 3, 2021 —HP Inc. has announced the extensionof HP Amplify — a first-of-its kind global1 channelprogram — to its vast ecosystem of more than1350 onlinepure players, omnichannel, and brick and mortar retailpartners. Launched in the fall of 2020 to commercialpartners, the powerful new partner program, built on asingle, integrated structure provides the insights,capabilities and collaboration tools needed to drive digitaltransformation and growth as consumer buying behaviorscontinue to evolve. HP will begin to transition retailpartners1 to the HP Amplify program beginning August 2,2021 and continue through the calendar year.Built on a simplified and easy-to-navigate structure withtwo distinct retail tracks (Synergy and Power includingPower CDR Retail targeted at retail sub-distributors), HPAmplify is designed from theground up to turn data analytics intoinsights that spark new strategies,steer innovation and rewardp a r t n e r s f o r p e r f o r m a n c e ,collaboration and capabilities whileaccelerating digital transformationwith insights, building a driven dataculture and augmenting common knowledge withcollaboration tools.The HP Amplify retail program will cover total 1100partners in India, from HP exclusive HP World stores, E-commerce, large format stores and multi-brand outlets.Customers in India have been leaning toward service- andconsumption-based engagement models, and they willcontinue to do so. HP Amplify allows partners to providegreater value to consumers and, as a result, serve as longtermtrusted advisors.“Spurred by rising demand for work, learn and entertain athome products accelerated by the pandemic, the retailindustry has experienced an accelerated pace of change.The modern buyer is looking for streamlined, automated,and personalised experiences. To thrive in this changingenvironment, HP is not only transforming the purchasingexperience but also the way technology is impacting retailby using data and analytics to support our partners in thecurrent era. The new partner program, built on a single,integrated structure provides the insights, capabilities andcollaboration tools needed to drive digital transformationand growth as consumer buying behaviors continue toevolve”, said Gurpreeet Brar, Head, Channel Sales &Distribution, HP India Market.Performance, Capabilities & Collaboration: HP Amplifyoffers a common platform designed to enable progressivego-to-market strategies focused on three core pillars:performance, capabilities, and collaboration.Performance: Building on the success of the HP Amplifyframework while addressing unique needs of retailers, thenew program rewards partners for a variety of performanceindicators tied to portfolio sell through and revenue. Astructured compensation framework, sales boosters, andother tools help retail partners to assess performance andactions providing clear indicators of success.Capabilities: Beyond sales revenue alone, HP Amplifymeasures rewards based on newcapabilities such as driving datainsights, service models, consistentonline and in-store experiences.Strengthening and developing ofnew capabilities are supported byonline digital assessments andrecommendations based on corecapabilities, consumer trends, benchmarking, and bestpractices. HP Amplify rewards partners who invest in thecapabilities to compete – and win – in a world dominated bye-commerce and digital-led customer journeys.Collaboration: Transformational change requirescollaborative partnerships. Companies that regularlycollaborate with suppliers can demonstrate higher growth,lower operating costs, and greater profitability than theirindustry peers6. Partners that report data will be able toanticipate and enable more positive customer outcomes,ultimately driving sales conversions and maximizingaverage baskets. HP will collaborate closely with partners tooptimize sales through store level assortment tools andcross category recommendations to unlock opportunitydiversification.Recognized as one of the world’s most sustainablecompanies, HP has enrolled more than 1,000 partnersworldwide in the HP Amplify Impact program,representing a major step forward in the company’sambitious goal to become the most sustainable and justtechnology company by 2030.33 | PRINTING TIMES | May-June 2021
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Printing Times (May-June 2021)

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