Printing Times (May-June 2021)

AIFMP NEWS
Yerra, CEO, Plug XR, Hyderabad and Sivaprasad
Velayudam, Director-Operations, Real Works,
Coimbatore.
Nand Kishore Kajaria, gave an inspiring talk titled “AR,
adding a new dimension to print”. He spoke about his entry
into Augmented Reality based Printing services as early as
2015. He has coined the word PrinterActive and over the
past 6 years his company is “making print come alive”. The
key benefit of AR is customer engagement, instant purchase
and instant feedback. He also demonstrated some of his
AR-based products, namely, Nursery Rhymes for Chaaya
Prakashini, Colour Cards for Techno Toys, and so on.
Sivaprasad Velayudam, started off saying the printers have
already mastered the talent of conveying the given
information within a limited sheet of paper. AR is one step
ahead in the sense that the information has to be put in the
form of a short video. Therefore, to escalate from
conventional print to brining print live (AR) shouldn’t be
difficult for printers. He then described many creative ways
of ‘poping’ up videos in an AR-based print job. He
presented a demo video of AR use cases and described his
PlugXR platform that can be used to create AR for print jobs
in a much simpler way. He also showed the availability of a
free trial version avail in the website, which can be used by
anyone after registering in the website.
Marking the conclusion of the webinar and delivering the
Vote of Thanks, Tirthraj J Joshi, Hon. Joint Secretary,
AIFMP, emphasized the need for social connections and
continuous learning process, which is exactly what AIFMP
is doing for printers through these webinars. He said AR
adds a layer of interactivity and digitizes the prints. He
quoted Mr. Kajaria – “Jo dhikta hai vo biktha hai”. Printers
can by way of collaboration, quickly adopt AR.
International participants, printing faculty, printing
students and printers from all over India attended.
Recording: available at https://youtu.be/XPH3k0oukAM has
about 210 views at the end of June 2021.
Color Management 4.0 - The Past, Present & Future
in Printing, held on June 17, 2021
The webinar on Colour Management 4.0 - Past, Present and
Future of Colour Management in printing, was organized
on June 17th 2021 by the All India Federation of Master
Printers (AIFMP) in association with PVG’s COET and
GKPWIM’s Department of Printing Technology, Pune. The
program started with an introductory note by Prof. Kamalji
Chopra, President of AIFMP, who highlighted the
significance of colour management and colour in printing.
Prof. Madhura Mahajan, Moderator of the session,
introduced the webinar theme, explaining the importance
of colour management in printing and packaging. She also
spoke about the how colour combination and texture
combination plays an important role in a package colour.
The welcome speech was given by Dr. Tarambale, Principal
of PVG COET & GKPWIM, who also emphasized the
importance of colour in the supply chain and encouraged
and appreciated the work done by AIFMP and the
Department of Printing Technology.
Satish Malhotra, Director, Former President AIFMP and
CEO at Swan Press and Group Companies, was the chief
guest. Underlining the importance of colour, he stated that,
“Colour is the way to experience the world”.
The panelists for this webinar were Dr. Kiran Deshpande,
Global senior expert colour management at Seigwerk UK;
Dr. Aditya Sole, Associate professor at Norwegian
University of Science and Technology, Norway; Kiran
Prayagi, managing partner at Graphic Arts Technology and
Education and Anoop Venugopalan, Technical Director at
Anaswara Offset (P) Ltd. Session Coordinator Prof.
Shrikala Kanade of PVG introduced each speaker and gave
a brief summary of the topic covered by them.
9 | PRINTING TIMES | May-June 2021