2021 KTWB Media Kit

MEDIA KIT
UPDATED AUGUST 2021
© Midwest Communications
500 S. Phillips Ave.
Sioux Falls, SD 57104
605-331-5350

Station Profile
Dial Position: 92.5 fm
Format: Country
Market Coverage: Sioux Falls, SD; SW Minnesota; all of
Eastern SD; NW Iowa; and into Nebraska
With 100,000 watts of power, KTWB blankets the market
coverage areas while playing the most country music
allowed by federal law.
Covering the largest trade area in South Dakota, KTWB
will deliver your message to nearly 80,000 potential weekly
listeners. That is more than any other Sioux Falls area
radio station can deliver! KTWB’s signal is the largest in
South Dakota!
Live, Local & Interactive
Chris & Doc | 5 am – 9 am
Chris and Doc have been together since 2006, tolerating and loving each other every minute! These two
are the exact same on the air as they are off the air, although better dressed. All sorts of fun oozes from the
speakers weekday mornings with the Sioux Empire’s #1 rated morning show year after year!
Ryan Kelly | 9 am – 12 pm
Ryan Kelly loves spending each weekday with you! Ryan has an incredible passion for music, which has
been a huge part of her life. She loves conversations and meeting people, fashion and pop culture, and being
involved in the community. Ryan loves what she does and it comes through the air waves!
Tom Mitchell | 12 pm – 2 pm
Hailing from southeast Minnesota but bitten by the radio bug, Tom traveled all over the USA with stops in
Omaha, Milwaukee, Denver, Minneapolis, Indianapolis, San Diego and Los Angeles. Tom now calls Sioux
Falls home and loves sharing the best in country music with you!
Robbie Owens | 2 pm – 7 pm
Robbie grew up watching “The Muppet Show” and “Looney Tunes”, knowing he always wanted to create
something that combined sketch comedy, his lack of knowledge on subjects like love and relationships and
real anecdotes about his life and family to create a “concoction of hilarity!” That’s exactly what you get with
The Robbie Owens Show!
Chris Calhoun | 7 pm – 12 am
From his infant days at Sioux Falls College as a DJ to joining the BIG Country team in 1993, Chris loves
playing the top country music for the Sioux Empire!
© Midwest Communications
500 S. Phillips Ave. • Sioux Falls, SD 57104 • 605-331-5350

Reasons To Buy
• KTWB reaches active Adults 18+ with higher-thanaverage
disposable income and the ability to buy your
products and services.
• KTWB has limited commercials (9 minutes per hour).
Your message is heard with greater impact and is not
part of a tune-out factor.
• KTWB is instrumental in the success of various
fundraisers in Sioux Falls and the surrounding
area, highlighted by the Children’s Miracle Network
Radiothon for Kids, which has raised over $2.5 million
since 2006!
• The Chris & Doc morning show has been voted best
morning show for 13 years in a row!
Interactive Opportunities
• We have buying power: 47% of the city’s residents earn $75,000+; 34% make between $50–75k
• We are highly educated: 44% have a college degree or more, 27% have some college education,
and 18% are high school graduates
• 81% are home owners
• Midwest Communications’ six radio stations reach 205,600 potential consumers weekly
*Nielsen Radio Fall 2020, P12+
© Midwest Communications
500 S. Phillips Ave. • Sioux Falls, SD 57104 • 605-331-5350

On Air. Online. Everywhere.
5.7%
12%
19.4%
19.4%
12.4%
16.4%
14.7%
42.4% 57.6%
P12-
17
P18-24
P25-34
P35-44
P45-55
P54-64
P65+
$75k+
55.4%
$50-75k
20%
$25-50k
16.1%
<$25k
8.5%
College Graduate 39.3%
Some College 34.1%
High School 17.4%
Less Than 12th Grade 8.5%
Full-Time 55.6%
Part-Time 14.3%
Homemaker 30.1% Own Home 70.8%
Rent 29.2%
78%
of visits
are mobile
23,314
monthly visits
40,244
monthly uniques
94 minutes
spent on
stream daily
4,385 followers 33,527 fans
78,758 hours
spent on stream
each month
Nielsen Radio Spring 2021, P12+
© Midwest Communications
500 S. Phillips Ave. • Sioux Falls, SD 57104 • 605-331-5350

© Midwest Communications
500 S. Phillips Ave. • Sioux Falls, SD 57104 • 605-331-5350