The Kilted Coaches by Stephen Clarke and Rab Shields sampler

LuathPress

The Kilted Coaches by Stephen Clarke and Rab Shields sampler

THE KILTED

WARNING!

CONTAINS

STRONG

LANGUAGE

COACHES

How to stick to the

damn plan

‘I never exercise without them.’

JOANNA LUMLEY

Stephen ClarKE & Rab Shields


STEPHEN CLARKE and RAB SHIELDS

are life coaches and weight-loss experts from

Perth, Scotland, who are shaking up the health

and wellness sphere with their informative and

lighthearted videos on YouTube. They are also

presenters of the BBC Scotland show Secret Body,

piloted in 2019, and are currently filming the first

season, for release in 2022.

www.thekiltedcoaches.com


THE KILTED COACHES

How to Stick to the Damn Plan

STEPHEN CLARKE and RAB SHIELDS


First published 2021

ISBN: 978-1-910022-88-7

The authors’ right to be identified as author of this book

under the Copyright, Designs and Patents Act 1988 has

been asserted.

The paper used in this book is recyclable. It is made

from low chlorine pulps produced in a low energy,

low emissions manner from renewable forests.

Printed and bound by Sans by Grafo S.A., Bilbao

Typeset in 14 point Museo

Main Point Books, Edinburgh

Text and images © Stephen Clarke and Rab Shields, 2021


To our families


Contents

Introduction:

The birth of The Kilted Coaches 9

1 Be yourself in HD 13

2 What you want 27

3 The ultimate Scottish workout 33

4 Get out of your own way 45

5 Grow forwards, measure backwards 55

6 Relationship counselling with yourself 61

7 Put down the shovel! 65

8 Value your time 71

9 Don’t let your flaws define you 83

10 Dump your irrational fears 93

11 Fuck your excuses 101

12 Get comfortable being uncomfortable 109

13 New surroundings bring new thoughts 113

14 Cheating the system 119

15 Own or be owned 127

16 The Viking mindset 135

17 Progress over perfection 143

18 That one thing to guarantee success 151

Note about our kilts & logo 158


INTRODUCTION

The birth of

The Kilted Coaches

Having known one another from our paper-round

days, fate would have it we’d find ourselves both

becoming personal trainers and working from the

same gym in Perth many years later. Our friendship

naturally grew from there.

Through many whisky-fuelled chats we realised we

shared the same view of the fitness industry:

that people were often following unsustainable

training and eating regimes in a quest to become

healthy – leading to an increase in stress, a decrease

in results and mood, alongside far too many

program relapses.

We spent over a decade preaching to our personal

training clients about the

importance of happiness and

‘allowing for life’.

9


But with our one-to-one business model and only

so many hours in the day, our attempt to fix such a

widespread issue was a drop in the ocean.

In another turn of fate, we became fathers around

the same time.

We both wanted to maximise the quality time

spent with our families, while still helping people to

lose weight, make sustainable lifestyle changes and

ultimately become happier within themselves.

We wanted to provide for our families and help

even MORE people than before, in a BIGGER way.

So we made the decision to take our principles and

business model online and thus

The Kilted Coaches’ were born.

It’s not always been plain sailing.

We’ve changed tactics and strategy a few times.

We’ve hit hurdles.

We’ve felt mentally and emotionally challenged.

We’ve even ground to a halt once or twice.

10


11


But one thing always remained.

Our vision.

We knew the health and fitness industry was missing

something and we felt in our hearts that we could

make a difference.

In essence,

we stuck to the damn plan.

12


Who needs a gym when

you have Scotland?

We all have goals, ambitions and dreams, but

How do you overcome the obstacles you find in the way?

How do you kick your negativity to the kerb?

How do you become who you want to be?

STEPHEN CLARKE

BY STICKING TO THE DAMN PLAN

With hundreds of videos, thousands of followers

and millions of views, The Kilted Coaches, Stephen

Clarke and Rab Shields, are no strangers to living their lives

in high definition.

But now they reveal how to become HD in every aspect

of your life: bigger, louder, more colourful than ever,

and unmistakeably you.

In a characteristically Scottish blend of advice and

banter, The Kilted Coaches channel their years

of experience as life coaches and weight loss

experts into bite-sized nuggets of advice designed to

build confidence, positivity and ultimately that

elusive future self. Always down to earth (sometimes

very literally), they demonstrate that whoever you are,

wherever you are, you can win each day. In fact, we’re all

just folk with our own lives and commitments, and every

step towards health and happiness is a success.

So, stick to the plan and win your life – even if you don’t

have a kilt (but it helps).

Luath Press Ltd.

543/2 Castlehill

The Royal Mile

Edinburgh eh1 2nd

uk £14.99

us $28.95

www.luath.co.uk

RAB SHIELDS

The Kilted Coaches don’t

just want you to look

better. They want you to

feel better too. The guys

will transform your life

using their unique blend

of straight talking honesty

mixed with an unshakable

kindness – in a way only a

coach in a kilt can do.

KIERAN DOHERTY

FRONT COVER IMAGE: STEPHEN CLARKE AND RAB SHIELDS

AUTHOR PHOTOGRAPHS: STEPHEN CLARKE AND RAB SHIELDS

DESIGN: IVY POTTINGER-GLASS AND EILIDH MACLENNAN

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