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Henley and Marlow Lifestyle Nov - Dec 2021

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HOUSING-WITH-CARE<br />

Allowing older people to live where they want to live<br />

Imagine you’re an older person in your<br />

70s, approaching your later years <strong>and</strong><br />

perhaps in need of more support soon,<br />

but still with so much to give, so many<br />

talents to unlock, so many friends to<br />

make. You’re thinking about moving<br />

from the family home you’ve lived in<br />

for years to somewhere which provides<br />

security <strong>and</strong> care if <strong>and</strong> when you need<br />

it, but which also allows you to keep<br />

your independence <strong>and</strong> connections to<br />

the local community, <strong>and</strong> which has a<br />

range of activities <strong>and</strong> facilities to keep<br />

you busy.<br />

It’s this middle ground, this golden<br />

mean, combining independence with<br />

care <strong>and</strong> support, which housing-withcare<br />

settings across the country are<br />

offering to older people in increasing<br />

numbers. Sometimes called retirement<br />

communities, retirement villages or extra<br />

care housing, these settings give older<br />

people the opportunity to rent or own<br />

a flat or apartment, on a site with 24/7<br />

staffing, high-quality care provision if<br />

needed, <strong>and</strong> facilities like restaurants,<br />

bars, cafes, gyms, activity rooms <strong>and</strong><br />

much more.<br />

While long-st<strong>and</strong>ing options for older<br />

people like care homes <strong>and</strong> traditional<br />

retirement housing will continue to have<br />

a vital place, there is a growing need<br />

for middle options like housing-withcare<br />

which allow older people to stay<br />

independent <strong>and</strong> healthy for longer.<br />

The evidence is clear: housing-withcare<br />

improves health <strong>and</strong> well-being,<br />

drastically cuts down hospital <strong>and</strong> GP<br />

visits, <strong>and</strong> reduces feelings of loneliness.<br />

Not only do older people themselves<br />

benefit, but so too does the NHS <strong>and</strong><br />

whole social care system.<br />

Housing-with-care settings can be in<br />

either rural or urban locations, giving<br />

older people the chance to choose the<br />

lifestyle they want. Often, they are closely<br />

connected with the town centre, <strong>and</strong><br />

people of different ages are able to use<br />

the facilities at the retirement community<br />

<strong>and</strong> mix with older residents. Far from<br />

being ghettos of the elderly, housingwith-care<br />

settings can be hubs of<br />

intergenerational connection.<br />

ARCO’s role as the representative body<br />

for the housing-with-care sector is to help<br />

our members provide the best possible<br />

service to their older residents, <strong>and</strong> to<br />

ensure the sector thrives <strong>and</strong> grows in<br />

the way that it should. An important part<br />

of ARCO’s work is helping members<br />

set high st<strong>and</strong>ards through the ARCO<br />

Consumer Code, a new edition of<br />

which was launched in September this<br />

year. The code upholds the principles<br />

of transparency <strong>and</strong> fairness, giving<br />

customers <strong>and</strong> residents confidence that<br />

housing-with-care operators achieve<br />

high levels of consumer protection in<br />

everything from marketing, sales <strong>and</strong><br />

lettings, <strong>and</strong> resident relations.<br />

Because, ultimately, housing-with-care is<br />

all about the residents. About responding<br />

to the growing dem<strong>and</strong> from older<br />

people for housing options that combine<br />

independent, active living with care<br />

<strong>and</strong> support if needed. About allowing<br />

residents to live the life that they want<br />

to live.<br />

For further email please visit<br />

www.arcouk.org<br />

28 | www.minervamagazines.co.uk

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