MVA Athletic Branding Guidelines 2023-24
MVA Athletic Branding Guidelines 2023-24. Updated 2/15/2024
MVA Athletic Branding Guidelines 2023-24. Updated 2/15/2024
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<strong>2023</strong>-<strong>24</strong><br />
Official <strong>Athletic</strong> Brand Identity<br />
Usage and Style Guide
Introduction<br />
About & Contacts<br />
The Montverde Academy <strong>Athletic</strong>s brand identity is comprised of a system of closely<br />
related marks including a primary logo, secondary logo, word marks and sport specific<br />
marks. This guide details the usage of all components within the identity system and is<br />
intended as a resource for both internal departments as well as external vendors who<br />
Copyright and Logo Disclaimer<br />
apply the athletics identity. It was created to help ensure consistent use of all logos across<br />
Reproduction and/or redistribution of this material by<br />
a wide variety of applications. The following pages should be considered official policy of<br />
any means and in any format is expressly prohibited<br />
Montverde Academy related to all use and reproduction of its athletics identity.<br />
without prior written permission. In accordance<br />
with copyright laws of the United States (Title 17<br />
All logos included within this guide are property of Montverde Academy. Any use without<br />
U.S. Code), copyright protection exists whether or<br />
consent is strictly prohibited. For additional information please email the contacts below<br />
not a specific copyright mark (©) and/or copyright<br />
for further clarification regarding information in this guide.<br />
notice actually appears on the material. Where<br />
permission to reproduce certain material is granted,<br />
<strong>Athletic</strong>s Contact<br />
such permission is specifically stated. However, no<br />
Khrystal Phiri, Director of <strong>Athletic</strong> Operations<br />
materials may be reproduced or distributed under<br />
any circumstances for any commercial purpose.<br />
khrystal.phiri@montverde.org | 407.469.2561, extension 7001<br />
The Montverde Academy mark, athletic logo,<br />
Michael Damon, Sports Information Manager<br />
word mark, CBD, SIMA, MAMC, <strong>MVA</strong>C, and <strong>MVA</strong>T,<br />
khrystal.phiri@montverde.org | 407.469.2561, extension 7001<br />
are copyrighted marks. They along with MIFC,<br />
MAIT, MAST and MAIST are intellectual property<br />
Marketing Contacts<br />
of Montverde Academy, 17235 Seventh Street,<br />
Montverde, Florida 34756. All rights reserved.<br />
Ginny Holm, Director of Marketing and Communications<br />
updated 2/15/20<strong>24</strong><br />
ginny.holm@montverde.org |407.469.2561, extension 6003<br />
Clara Winborn, Graphic Designer III<br />
clara.winborn@montverde.org |407.469.2561, extension 6006<br />
Kimberly Bradon, School Photographer<br />
kimberly.bradon@montverde.org | 407.469.2561, extension 6011<br />
Alex Menendez, School Videographer<br />
alex.menendez@montverde.org | 407.469.2561, extension 6005<br />
Communications Contacts<br />
Nichole Smith, Communications Coordinator<br />
nichole.smith@montverde.org |407.469.2561, extension 6004<br />
2 » MONTVERDE ACADEMY
Introduction<br />
Table of Contents<br />
About 1<br />
Official color information 4<br />
<strong>Athletic</strong> logos and use 5<br />
Sports Academies 6-7<br />
Clear space for all logos and marks 7<br />
<strong>MVA</strong> ATHLETICS Logo and Brand Identity <strong>Guidelines</strong> » 3
Official Color Information<br />
The color specifications for the Montverde Academy Eagles brand identity are shown here. Due to inconsistent calibration of computer monitors<br />
and screens, always refer to the Pantone ® number for accurate color standards and reproduction.<br />
Black, gray, dark purple and/or light gold are not primary colors and are to be used only in certain one-color applications and as a uniform ground<br />
color. Any use of black, gray*, light gold or dark purple whether in imprinting, embroidery or as a uniform color, must be approved by the<br />
Director of <strong>Athletic</strong> Operations and Director of Marketing and Communications prior to ordering.<br />
Primary Colors<br />
Secondary Colors<br />
No uniforms<br />
may be ordered<br />
in gray.<br />
<strong>MVA</strong> Purple<br />
PMS 255C<br />
CMYK C60/M100/Y26/K11<br />
RGB R119/G34/B108<br />
Web 77/22/6C<br />
<strong>MVA</strong> Gold<br />
PMS 122C<br />
CMYK C0/M17/Y85/K0<br />
RGB R255/G209/B63<br />
Web FF/D1/3F<br />
Light Gold<br />
PMS 122C @ 30%<br />
CMYK C0/M5/Y23/K0<br />
RGB R255/G<strong>24</strong>0/B199<br />
Web FF/FO/C7<br />
Dark Purple<br />
PMS 262C<br />
CMYK C66/M90/Y41/K36<br />
RGB R84/G40/B78<br />
Web 54/28/4E<br />
Black<br />
PMS N/A<br />
CMYK N/A<br />
RGB N/A<br />
Web N/A<br />
BSN Victory Black<br />
Nike Black<br />
White<br />
PMS N/A<br />
CMYK N/A<br />
RGB N/A<br />
Web N/A<br />
BSN Victory White<br />
Nike White<br />
NOTE: Color information does not apply to <strong>MVA</strong> Sports Clubs (see page 7).<br />
Teams and clubs should review any questions prior to ordering uniforms with the Director of <strong>Athletic</strong> Operations.<br />
Approved apparel color for logo or mark<br />
Gray*<br />
PMS N/A<br />
CMYK N/A<br />
RGB N/A<br />
Web N/A<br />
BSN Victory Gray<br />
Nike Blue Grey/Wolf Grey<br />
Color codes on the following pages indicate approved apparel color that a logo or mark can<br />
be embroidered or imprinted on. Other colors must be approved by the Director of <strong>Athletic</strong><br />
Operations and Director of Marketing and Communications.<br />
Black White <strong>Athletic</strong> Gold Purple<br />
<strong>Athletic</strong> Uniform and Apparel Typography<br />
The official font for Montverde Academy <strong>Athletic</strong>s is below<br />
Franklin M54<br />
Franklin M54 is available in regular or italicized. The font is available for free on dafont.com or can be<br />
obtained from the Academy Marketing Department upon request.<br />
Our brand is our reputation, what<br />
people think of <strong>MVA</strong>, their loyalty to the<br />
Academy and their willingness to help us<br />
fulfill our mission. It depends on each of<br />
us being actively engaged in consistent,<br />
uniform and appropriate representation<br />
of Montverde Academy.<br />
4 » MONTVERDE ACADEMY
Primary <strong>Athletic</strong> Logo<br />
Secondary <strong>Athletic</strong> Logo<br />
001<br />
3-color screen imprint<br />
002<br />
1-color screen imprint<br />
003<br />
1-color screen imprint<br />
004<br />
3-color screen imprint<br />
005<br />
1-color screen imprint<br />
006<br />
1-color screen imprint<br />
Word mark <strong>Athletic</strong> Logo - <strong>MVA</strong><br />
Eagles<br />
007<br />
2-color screen imprint<br />
008<br />
2-color screen imprint<br />
009<br />
1-color screen imprint<br />
010<br />
1-color screen imprint<br />
011<br />
1-color screen imprint<br />
012<br />
1-color screen imprint<br />
• The <strong>MVA</strong> and Eagles word mark must remain a solid, one-color mark represented in<br />
purple or gold, with the exception of 007 and 008 (shown above).<br />
• No patterns or images are allowed in the word mark.<br />
• The variation of the word mark color is dependent on the background on which the word<br />
mark is placed.<br />
• When combining the word mark with the sports specific typography, the specific lockup<br />
combination must be maintained<br />
• The only word mark lockups allowed are those which are presented above and the<br />
following (no internal departments or other names may be used in conjunction with the<br />
word mark):<br />
• Baseball<br />
• Basketball<br />
• Beach Volleyball<br />
• Cross Country<br />
• Golf<br />
• Lacrosse<br />
• Pom Squad<br />
• Soccer<br />
• Softball<br />
• Swimming<br />
• Tennis<br />
• Track & Field<br />
• Volleyball<br />
• Weightlifting<br />
<strong>MVA</strong> ATHLETICS Logo and Brand Identity <strong>Guidelines</strong> » 5
Sport Academy Logos<br />
CBD with Coach Kevin Boyle Logo<br />
CBD Word mark Logo<br />
SIMA logo<br />
CBD001 CBD002 CBD003<br />
CBD004<br />
CBD005<br />
To maintain the integrity and consistency of all <strong>MVA</strong> Sports Academy logos<br />
and word marks, logos may not be reconstructed or altered in any way. The<br />
following is a general list to indicate unacceptable treatments of our logos.<br />
• Do not place logo on patterned or image background<br />
• Do not place logo over gradient background<br />
• Do not skew, stretch or warp logo<br />
• Do not crop or bleed logo off page<br />
• Do not tilt or rotate logo<br />
• Use ONLY official <strong>MVA</strong> colors (see page 4)<br />
• Do not treat elements of logo in different ways<br />
• Do not rearrange or move elements of logo<br />
• Do not place other words near logo to be construed as part of logo<br />
• The CBD word mark must remain a solid, one-color mark<br />
represented in purple or gold.<br />
• The variation of the word mark color is dependent on the<br />
background on which the word mark is placed.<br />
SIMA001<br />
SIMA002<br />
SIMA003<br />
SIMA004<br />
SIMA005<br />
SIMA word mark<br />
• The SIMA word mark must remain a solid, one-color mark represented<br />
in purple or gold.<br />
SIMA006<br />
SIMA007<br />
SIMA008<br />
• The variation of the word mark color is dependent on the background on<br />
which the word mark is placed.<br />
6 » MONTVERDE ACADEMY
Sport Academy Logos<br />
SIMA Pre-Academy mark<br />
Clear space for all Montverde Academy logos and marks<br />
Montverde Academy logos and marks (this includes athletic and<br />
co-curricular) have established clear zones. These are intended to<br />
maintain their integrity and avoid visual confusion. No other type or<br />
graphic element (including folds, trims, or edges) should fall within the<br />
minimum clear zones shown.<br />
SIMAPA001 SIMAPA002 SIMAPA003<br />
The general rule for clear space is that all logos and marks must<br />
have a clear zone that equals 1/3" of the height of the logo.<br />
Primary logo Montverde Academy Tennis (MAT) with Jaime Oncins<br />
MAT001<br />
Secondary mark MAT<br />
MAT002<br />
MAT003<br />
MAT005 MAT006 MAT007 MAT008<br />
The primary logo is preferred over the secondary whenever possible.<br />
7 » MONTVERDE ACADEMY<br />
MIFC001<br />
MAC001<br />
MONTVERDE<br />
VOLLEYBALL CLUB<br />
MVC001<br />
Sports Club Logos<br />
For Montverde International Futbal (MIFC), Montverde Aquatic<br />
Club logos (MAC), and Montverde Volleyball Club (MVC) contact<br />
the Marketing Department via email or submit a marketing<br />
request, which can be found on the My <strong>MVA</strong> portal.
17235 Seventh Street, Montverde, Florida, 34756 | tel: 407.469.2561 | montverde.org | mvasports.com
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