The Rep 22 October 2021
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THE REPRESENTATIVE 22 October 2021 Tel: (045) 839-4040 / editorial: mjekulal@therep.co.za / advertising: charodinev@therep.co.za 7
‘Content is king’
more important
than ever
My CEO at Group Africa Marketing
and I always had this conversation
about the importance of content.
The idea that ‘content is king’ is not
new – there is now a greater emphasis on
developing compelling content than ever.
I think this notion applies more now in the
digital age where a lot of people do not only
consume their news or information from
newspapers, TV and radio only, but also on
social media. We discussed the fact that most
people are hungry for good content – it could be
in the form of written word, video, audio, photo
or even infographics. This is why it’s so important
for all PR people to be able to help their clients
to tell authentic and newsworthy human interest
stories.
What we’ve seen over the years is how most
companies or brands, especially in the private
sector, tend to fall into a common trap of telling
only brand or product stories as opposed to
telling brand stories through human eyes.
Unfortunately, this kind of story is seen as adverts
or advertorials instead of newsworthy stories that
readers want to consume. Brands tend to forget
that the human element comes first and then that
content can be associated with a brand.
People are interested in people – this is a fact
and a strong element of what makes a story
newsworthy. Those who read, listen to and
watch the news like to learn about others.
Though a business story at first glance may not
seem to be about people, playing up personal
elements in a story will make it more interesting
to viewers and readers. What I was taught by my
mentor whom I regard as a media guru is that for
human interest stories to be newsworthy – they
simply need to have consequence and impact.
Authentic stories are those told from a
beneficiary’s perspective. Beneficiaries can tell
brand stories on behalf of companies and give
testimony on how these companies have helped
in making a difference in their lives. As I
mentioned before in previous columns, it is
important for companies to avoid blowing their
own horns - the testimony from beneficiaries
gives more credibility to a story of a company
than when it’s the brand saying how great they
are. This applies in a business set-up as well – it’s
important to highlight how much value is added
and if there’s tangible return on investment (ROI)
from a business perspective for customers. For
instance, direct benefits to business customers
could include streamlining of administrative
processes, convenience and ensuring costsavings
as well as efficient running of business
systems or operations.
Consumers are drawn to brands that are
associated with authentic content. The ultimate
objective for any newsworthy story is not only
for it to be published but to be read, absorbed
and acted upon. Consumers are loyal and care
Empower ment
Zone
Miranda Lusiba
only about brands that resonate with them on an
emotional level - that in some way reflect their
own lives and experiences either in business or
communities. A great example my previous CEO
always made was of Nike – how they have
mastered the art of telling their brand stories.
Nike does not sell shoes – it sells stories of
athletes who have inspired the world, the likes of
Serena Williams to name one – the company
sells a lifestyle that consumers can buy into.
Nike has not only managed to show other
brands how important it is to tell stories that
consumers can relate to, but it has also – ove r
the years - demonstrated how to communicate
with its captive audience in relevant ways. This
column is a follow-up to my column about
writing and I would like to continue to
encourage young PR professionals to take the
time to learn how to write; but more importantly
to be able to create different types of content -
because the need for great content is not going
to end anytime soon.
For more info, contact me on: C: +27 (0) 68
029 8760 (Voice-Calls); C: +27 (0) 78 675 1297
(WhatsApp) E:
miranda@strangeconsulting.co.za AND
O ra 4 1 1 7 @ g m a i l . c o m
Miranda Lusiba is the founding director of
Strangé Consulting – a boutique PR agency
specialising in communications, freelance
writing, media relations, reputation
management and media training.
# Wo m e n i n b u s i n e s s
**Disclaimer: Miranda Lusiba & STRANGÉ
CONSULTING retain all title, ownership and
intellectual property (IP) rights to these columns
and trademarks contained in all other
information and supporting documents as well.
This is in accordance with the SA: Copyright Act
98 of 1978 (amended) Intellectual Property Laws
Amendment Act 38 of 1997.
Teacher PZ Busakwe
deserves to be
h o n o u re d
As an educator in the Komani area I felt filled
with the reminiscence of legends who played a
role in education.
Among them was Pleasure Zola Busakwe
(uB).
We used to call him “B” at Toisekraal
Village (Trust, efam’ephakathi, efam’ephezulu
kwa Bhaka) under the Lesseyton administrative
area. As one of his alumni from 1967 -1975, I
feel that B’s name should be honoured among
icons like Nelson Mandela.
B was the school principal of Toisekraal
Public Primary for many years.
If one talked of Toisekraal Bantu
Community (BC) School, it was aligned with B’s
name. He changed the milieu of Toisekraal
village through education.
He produced people of high profile like
magistrates, minister of justice (Ciskei), medical
doctors, teachers (like me), police officers etc.
My friend and one of my students at
Toisekraal Bantu Community School, Mxolisi
Ndoqo, touched me.
I was driving a brand new 2021 double cab
when I met “Mxi” at Zola village (Lesseyton).
He said: “You are driving this beautiful car
because of Busakwe and I am a teacher today
because of Busakwe.”
I sincerely told him that B needed to be
honoured by changing the name of Toisekraal
Public Primary School to become PZ Busakwe
Public Primary School.
Colonial names are changing. Toisekraal is
a colonial name and therefore it needs to be
ch a n g e d .
Yes, there is a church named after him at
Madeira Park (Komani), but that is not enough.
B played a pivotal role in education by
developing the children of the poor and
í
REQUEST FOR EXPRESSIONS OF INTEREST FOR LEASING OF CLOSED AND UNUTILISED SCHOOL
BUILDINGS IN THE EASTERN CAPE PROVINCE.
The Department of Public Works and Infrastructure
(DPWI) hereby issues the following request calling
for Expressions of Interest (“EOI”) for the purpose of
leasing of closed and unutilised school buildings which
are situated throughout the Province.
SCMU5-21/22-0123
The Department of Public Works and Infrastructure
(DPWI) as a Custodian of immovable assets of the
Eastern Provincial Government, is responsible for
these assets, in order to meet the required levels of
service delivery. This must be done in the most cost-
Government Immovable Asset Management Act,
(GIAMA, Act 19 of 2007).
The closed and unutilised schools referred to above
have been received from the Department of Education
and are deemed closed as part of the Department of
Education’s School Rationalisation Programme, which
¿
that are categorised as unviable.
We Need
to Talk
Nkosinathi Vuntu
❝ He produced people
of high profile like
magistrates, minister
of justice (Ciskei),
medical doctors,
teachers (like me),
police officers etc
illiterate parents of Toisekraal village. Some
came from as far as Mlungisi location.
He used to call his sjambok “U c o k ova n ’
unomayokoyoko, inga nenkwenkwe
ingamzal’umntwana. We are what we are
today because of “U c o k ova n e ”.
● Nkosinathi Vuntu, is a retired school
principal based in Komani.
Expression of interest documents can be downloaded
from National Treasury’s eTender Portal: http://
www.etenders.gov.za/content/advertised-tenders or
from the DEPARTMENT OF PUBLIC WORKS AND
INFRASTRUCTURE website: www.ecdpw.gov.za/
tenders
Expression of Interest documents in a sealed
envelope endorsed with the relevant expression of
interest number, expression of interest description
and the closing date, must be deposited in the bid
box of DEPARTMENT OF PUBLIC WORKS AND
¿
this document not later than 11H00 on the 4 November
2021.
Service providers must ensure that expression of
Interest documents submitted via courier services are
deposited by the courier service in the Departmental
bid box prior to the closing date and that it is not
will not accept responsibility if documents received by
SOUL 2 SOUL
Old Schl Kazi Party
PARTICIPATING OFFICE ADDRESSES AND CONTACT DETAILS
Tabulated below are details for the collection of expression of interest documents, submission of completed
expression of interest documents and for any SCM related enquiries
REGIONS
AMATHOLE
PHYSICAL ADDRESS WHERE DOCUMENTS
CAN BE COLLECTED
DEPARTMENT OF PUBLIC WORKS AND
INFRASTRUCTURE
Corner of Scholl and Amalinda Main Road,
Amalinda
SCM Building-
East London
PHYSICAL ADDRESS OF BID BOX WHERE
COMPLETED DOCUMENTS CAN BE RETURNED
DEPARTMENT OF PUBLIC WORKS AND
INFRASTRUCTURE
Corner of Scholl and Amalinda Main Road
Amalinda
Block B Building- Reception Area
East London
REGIONAL SCM CONTACT PERSON FOR
ENQUIRIES
Mr. Dumisani Magwala
dumisani.magwala@ecdpw.gov.za
043 7115798
071 494 0627
ALFRED NZO
DEPARTMENT OF PUBLIC WORKS AND
INFRASTRUCTURE
Office No. A-15, Block A, Mount Ayliff
DEPARTMENT OF PUBLIC WORKS AND
INFRASTRUCTURE
Block A, Corner Nkosi Senyukele Jojo and
Ngqubusini Street, off Ntsizwa Street, Mount Ayliff
Mr. S. Mgcikeni
Sithembile.Mgcikeni@ecdpw.gov.za
039 254 6844
066 483 4689
JOE GQABI
DEPARTMENT OF PUBLIC WORKS AND
INFRASTRUCTURE
Block F
Bensonvale Collage
Sterkspruit
DEPARTMENT OF PUBLIC WORKS AND
INFRASTRUCTURE
Block F
Bensonvale Collage
Sterkspruit
Mr. Tieho Nyokana
Tieho.Nyokana@ecdpw.gov.za
051 611 9800
066 486 5055
CHRIS HANI
DEPARTMENT OF PUBLIC WORKS AND
INFRASTRUCTURE
Office No. C.G19, Ground Floor,No.1 Creamery
Road, Kingspark, Queenstown
DEPARTMENT OF PUBLIC WORKS AND
INFRASTRUCTURE
Ground Floor, Reception Area, Old CPA Building,
Queenstown
Ms. K. Makholwa
kholeka.makholwa@ecdpw.gov.za
045 807 6606/15
045 807 6624
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SARAH
BAARTMAN
DEPARTMENT OF PUBLIC WORKS AND
INFRASTRUCTURE
KD Matanzima Building , Supply Chain Open Plan
5th floor, Mthatha
DEPARTMENT OF PUBLIC WORKS AND
INFRASTRUCTURE
Office No. 116, Old Ford House Building, 55
Albany and Westbourne Road
Port Elizabeth
PUBLIC WORKS & INFRASTRUCTURE
DEPARTMENT OF PUBLIC WORKS AND
INFRASTRUCTURE
KD Matanzima Building, Ground Floor Foyer,
Mthatha, 5099
DEPARTMENT OF PUBLIC WORKS AND
INFRASTRUCTURE
Ground floor, Old Ford House Building
55 Albany and Westbourne Road
Port Elizabeth
Mrs. N.Koko
Ntomboxolo.koko@ecdpw.gov.za
047 505 2716
072 570 3322
Mr. A.J. Hitzeroth
Alex.hitzeroth@ecdpw.gov.za
041 390 9067
079 520 4510