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The Rep 22 October 2021

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THE REPRESENTATIVE 22 October 2021 Tel: (045) 839-4040 / editorial: mjekulal@therep.co.za / advertising: charodinev@therep.co.za 7

‘Content is king’

more important

than ever

My CEO at Group Africa Marketing

and I always had this conversation

about the importance of content.

The idea that ‘content is king’ is not

new – there is now a greater emphasis on

developing compelling content than ever.

I think this notion applies more now in the

digital age where a lot of people do not only

consume their news or information from

newspapers, TV and radio only, but also on

social media. We discussed the fact that most

people are hungry for good content – it could be

in the form of written word, video, audio, photo

or even infographics. This is why it’s so important

for all PR people to be able to help their clients

to tell authentic and newsworthy human interest

stories.

What we’ve seen over the years is how most

companies or brands, especially in the private

sector, tend to fall into a common trap of telling

only brand or product stories as opposed to

telling brand stories through human eyes.

Unfortunately, this kind of story is seen as adverts

or advertorials instead of newsworthy stories that

readers want to consume. Brands tend to forget

that the human element comes first and then that

content can be associated with a brand.

People are interested in people – this is a fact

and a strong element of what makes a story

newsworthy. Those who read, listen to and

watch the news like to learn about others.

Though a business story at first glance may not

seem to be about people, playing up personal

elements in a story will make it more interesting

to viewers and readers. What I was taught by my

mentor whom I regard as a media guru is that for

human interest stories to be newsworthy – they

simply need to have consequence and impact.

Authentic stories are those told from a

beneficiary’s perspective. Beneficiaries can tell

brand stories on behalf of companies and give

testimony on how these companies have helped

in making a difference in their lives. As I

mentioned before in previous columns, it is

important for companies to avoid blowing their

own horns - the testimony from beneficiaries

gives more credibility to a story of a company

than when it’s the brand saying how great they

are. This applies in a business set-up as well – it’s

important to highlight how much value is added

and if there’s tangible return on investment (ROI)

from a business perspective for customers. For

instance, direct benefits to business customers

could include streamlining of administrative

processes, convenience and ensuring costsavings

as well as efficient running of business

systems or operations.

Consumers are drawn to brands that are

associated with authentic content. The ultimate

objective for any newsworthy story is not only

for it to be published but to be read, absorbed

and acted upon. Consumers are loyal and care

Empower ment

Zone

Miranda Lusiba

only about brands that resonate with them on an

emotional level - that in some way reflect their

own lives and experiences either in business or

communities. A great example my previous CEO

always made was of Nike – how they have

mastered the art of telling their brand stories.

Nike does not sell shoes – it sells stories of

athletes who have inspired the world, the likes of

Serena Williams to name one – the company

sells a lifestyle that consumers can buy into.

Nike has not only managed to show other

brands how important it is to tell stories that

consumers can relate to, but it has also – ove r

the years - demonstrated how to communicate

with its captive audience in relevant ways. This

column is a follow-up to my column about

writing and I would like to continue to

encourage young PR professionals to take the

time to learn how to write; but more importantly

to be able to create different types of content -

because the need for great content is not going

to end anytime soon.

For more info, contact me on: C: +27 (0) 68

029 8760 (Voice-Calls); C: +27 (0) 78 675 1297

(WhatsApp) E:

miranda@strangeconsulting.co.za AND

O ra 4 1 1 7 @ g m a i l . c o m

Miranda Lusiba is the founding director of

Strangé Consulting – a boutique PR agency

specialising in communications, freelance

writing, media relations, reputation

management and media training.

# Wo m e n i n b u s i n e s s

**Disclaimer: Miranda Lusiba & STRANGÉ

CONSULTING retain all title, ownership and

intellectual property (IP) rights to these columns

and trademarks contained in all other

information and supporting documents as well.

This is in accordance with the SA: Copyright Act

98 of 1978 (amended) Intellectual Property Laws

Amendment Act 38 of 1997.

Teacher PZ Busakwe

deserves to be

h o n o u re d

As an educator in the Komani area I felt filled

with the reminiscence of legends who played a

role in education.

Among them was Pleasure Zola Busakwe

(uB).

We used to call him “B” at Toisekraal

Village (Trust, efam’ephakathi, efam’ephezulu

kwa Bhaka) under the Lesseyton administrative

area. As one of his alumni from 1967 -1975, I

feel that B’s name should be honoured among

icons like Nelson Mandela.

B was the school principal of Toisekraal

Public Primary for many years.

If one talked of Toisekraal Bantu

Community (BC) School, it was aligned with B’s

name. He changed the milieu of Toisekraal

village through education.

He produced people of high profile like

magistrates, minister of justice (Ciskei), medical

doctors, teachers (like me), police officers etc.

My friend and one of my students at

Toisekraal Bantu Community School, Mxolisi

Ndoqo, touched me.

I was driving a brand new 2021 double cab

when I met “Mxi” at Zola village (Lesseyton).

He said: “You are driving this beautiful car

because of Busakwe and I am a teacher today

because of Busakwe.”

I sincerely told him that B needed to be

honoured by changing the name of Toisekraal

Public Primary School to become PZ Busakwe

Public Primary School.

Colonial names are changing. Toisekraal is

a colonial name and therefore it needs to be

ch a n g e d .

Yes, there is a church named after him at

Madeira Park (Komani), but that is not enough.

B played a pivotal role in education by

developing the children of the poor and

í

REQUEST FOR EXPRESSIONS OF INTEREST FOR LEASING OF CLOSED AND UNUTILISED SCHOOL

BUILDINGS IN THE EASTERN CAPE PROVINCE.

The Department of Public Works and Infrastructure

(DPWI) hereby issues the following request calling

for Expressions of Interest (“EOI”) for the purpose of

leasing of closed and unutilised school buildings which

are situated throughout the Province.

SCMU5-21/22-0123

The Department of Public Works and Infrastructure

(DPWI) as a Custodian of immovable assets of the

Eastern Provincial Government, is responsible for

these assets, in order to meet the required levels of

service delivery. This must be done in the most cost-

Government Immovable Asset Management Act,

(GIAMA, Act 19 of 2007).

The closed and unutilised schools referred to above

have been received from the Department of Education

and are deemed closed as part of the Department of

Education’s School Rationalisation Programme, which

¿

that are categorised as unviable.

We Need

to Talk

Nkosinathi Vuntu

❝ He produced people

of high profile like

magistrates, minister

of justice (Ciskei),

medical doctors,

teachers (like me),

police officers etc

illiterate parents of Toisekraal village. Some

came from as far as Mlungisi location.

He used to call his sjambok “U c o k ova n ’

unomayokoyoko, inga nenkwenkwe

ingamzal’umntwana. We are what we are

today because of “U c o k ova n e ”.

● Nkosinathi Vuntu, is a retired school

principal based in Komani.

Expression of interest documents can be downloaded

from National Treasury’s eTender Portal: http://

www.etenders.gov.za/content/advertised-tenders or

from the DEPARTMENT OF PUBLIC WORKS AND

INFRASTRUCTURE website: www.ecdpw.gov.za/

tenders

Expression of Interest documents in a sealed

envelope endorsed with the relevant expression of

interest number, expression of interest description

and the closing date, must be deposited in the bid

box of DEPARTMENT OF PUBLIC WORKS AND

¿

this document not later than 11H00 on the 4 November

2021.

Service providers must ensure that expression of

Interest documents submitted via courier services are

deposited by the courier service in the Departmental

bid box prior to the closing date and that it is not

will not accept responsibility if documents received by

SOUL 2 SOUL

Old Schl Kazi Party

PARTICIPATING OFFICE ADDRESSES AND CONTACT DETAILS

Tabulated below are details for the collection of expression of interest documents, submission of completed

expression of interest documents and for any SCM related enquiries

REGIONS

AMATHOLE

PHYSICAL ADDRESS WHERE DOCUMENTS

CAN BE COLLECTED

DEPARTMENT OF PUBLIC WORKS AND

INFRASTRUCTURE

Corner of Scholl and Amalinda Main Road,

Amalinda

SCM Building-

East London

PHYSICAL ADDRESS OF BID BOX WHERE

COMPLETED DOCUMENTS CAN BE RETURNED

DEPARTMENT OF PUBLIC WORKS AND

INFRASTRUCTURE

Corner of Scholl and Amalinda Main Road

Amalinda

Block B Building- Reception Area

East London

REGIONAL SCM CONTACT PERSON FOR

ENQUIRIES

Mr. Dumisani Magwala

dumisani.magwala@ecdpw.gov.za

043 7115798

071 494 0627

ALFRED NZO

DEPARTMENT OF PUBLIC WORKS AND

INFRASTRUCTURE

Office No. A-15, Block A, Mount Ayliff

DEPARTMENT OF PUBLIC WORKS AND

INFRASTRUCTURE

Block A, Corner Nkosi Senyukele Jojo and

Ngqubusini Street, off Ntsizwa Street, Mount Ayliff

Mr. S. Mgcikeni

Sithembile.Mgcikeni@ecdpw.gov.za

039 254 6844

066 483 4689

JOE GQABI

DEPARTMENT OF PUBLIC WORKS AND

INFRASTRUCTURE

Block F

Bensonvale Collage

Sterkspruit

DEPARTMENT OF PUBLIC WORKS AND

INFRASTRUCTURE

Block F

Bensonvale Collage

Sterkspruit

Mr. Tieho Nyokana

Tieho.Nyokana@ecdpw.gov.za

051 611 9800

066 486 5055

CHRIS HANI

DEPARTMENT OF PUBLIC WORKS AND

INFRASTRUCTURE

Office No. C.G19, Ground Floor,No.1 Creamery

Road, Kingspark, Queenstown

DEPARTMENT OF PUBLIC WORKS AND

INFRASTRUCTURE

Ground Floor, Reception Area, Old CPA Building,

Queenstown

Ms. K. Makholwa

kholeka.makholwa@ecdpw.gov.za

045 807 6606/15

045 807 6624

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DEPARTMENT OF PUBLIC WORKS AND

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KD Matanzima Building , Supply Chain Open Plan

5th floor, Mthatha

DEPARTMENT OF PUBLIC WORKS AND

INFRASTRUCTURE

Office No. 116, Old Ford House Building, 55

Albany and Westbourne Road

Port Elizabeth

PUBLIC WORKS & INFRASTRUCTURE

DEPARTMENT OF PUBLIC WORKS AND

INFRASTRUCTURE

KD Matanzima Building, Ground Floor Foyer,

Mthatha, 5099

DEPARTMENT OF PUBLIC WORKS AND

INFRASTRUCTURE

Ground floor, Old Ford House Building

55 Albany and Westbourne Road

Port Elizabeth

Mrs. N.Koko

Ntomboxolo.koko@ecdpw.gov.za

047 505 2716

072 570 3322

Mr. A.J. Hitzeroth

Alex.hitzeroth@ecdpw.gov.za

041 390 9067

079 520 4510

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