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Pebblebeach Fundraising and Consultancy for Charities

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Fundraising and Consultancy

for Charities


Since 2008, Pebblebeach has served charities of all shapes

and sizes, all across the UK; working together to dramatically

increase income and support the development of healthier,

more robust organisations.

We’ve helped raise millions for capital projects and millions

more to fund ongoing services through cash, emergency and

regular giving appeals.

And while we were at it, our work has won numerous local and

national awards.

Put simply, we’re here to help you – and would be delighted

to speak to you, freely and without obligation, about how we

could futureproof your fundraising.

Whatever the challenge – Pebblebeach can offer you an

effective and affordable solution.

We look forward to hearing from you soon.

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Contents

Individual Giving Fundraising 4

Data, Copy, Design and Account Management 4

Emergency, Cash and Christmas Campaigns 6

Regular Giving, Raffle and Lottery Campaigns 8

Giving in Wills and In-Memory Fundraising 10

Major Donor Fundraising 12

Trusts Fundraising 14

Corporate Fundraising 16

Consultancy 18

Fundraising Consultancy 18

Capital Appeal Consultancy 20

Organisational Consultancy 20

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3


Individual Giving Fundraising

Over the years, we’ve delivered hundreds of appeals for all sorts

of charities. These campaigns have raised millions of pounds of

net profit, funding vital services.

Our flexible approach allows clients to cherry pick the services

they need the most support with, if not all.

Data

We offer a complimentary Individuals Data Analysis to all

charities. This unique resource allows us to make highly detailed

selections for fundraising campaigns – only including supporters

who look likely to donate. In this way, we minimise cost and

maximise income for every appeal, every time.

Copy

Successful campaigns depend on our ability to tell the story

of your charity’s service in a powerful, direct and honest way

– motivating the supporter to give. Our extensive experience

enables us to write compelling appeals that deliver (and, more

often than not, exceed) the results the fundraising team needs.

Design

Presenting a campaign to the audience in the right way is

critical. Our start-to-finish design service ensures each campaign

has a strong look unique to each proposition. We also offer a

rebrand or brand refresh service.

Account Management

Our highly regarded account management teams in Brighton

(South office) and Belfast (North office) provide a friendly, expert

service that delights our clients.

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It was a pleasure working with Pebblebeach on

our summer appeal for Rennie Grove Hospice Care.

Their creative flair resulted in an innovative campaign from

the perspective of one of our patients. A first for us. This so

inspired their family and friends that they wanted to get

involved and took on an outdoor challenge for us. It was great

to see what an exciting campaign can do to inspire others.”

Debbie Matthews, Individual Giving Manager,

Rennie Grove Hospice Care

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5


Emergency, Cash and

Christmas Campaigns

Emergency Campaigns

We offer help to charities needing immediate, direct support in

a pandemic and/or emergency. Here, we offer a range of fast,

excellent-value appeal options that have generated incredible

results in recent times.

Cash Campaigns

Campaigns that deliver immediate cash income are a core

part of our work with many of our charity clients – we bring

over 13 years and over 300 campaigns’ worth of experience to

every appeal we create. We work alongside the fundraising

team to create a multi-media campaign that gives donors the

opportunity to make a specific, tangible gift. Our approach has

seen appeals generate over £145,000 from mailings sent to as

few as 7,000 supporters – delivering an ROI of almost 10:1.

Christmas Campaigns

Christmas is a crucial time for charity fundraising. We’ve

developed a range of incredibly successful off-the-shelf

Christmas campaigns or we can create a bespoke campaign

from scratch.

Clock Tower Sanctuary worked with

Pebblebeach on our Winter Appeal, supporting

our small in-house team on this key annual campaign.

Pebblebeach worked quickly and creatively to

challenging deadlines and maximised our limited

resources. The team developed an approach which

reflected our heritage as a small, Brighton-based charity

and the vital role that we play in the community working

with young people experiencing homelessness and their

hopes for the future.”

Katya Borowski, Development Manager,

Clock Tower Sanctuary

6


Anita Dob

Thames Ho

Please, give your support today and help us create a new home for hospice care; a

home that is worthy of every mother, father, son or daughter that will come here.

Return address

The Clock Tower Sanctuary

Wenlock House

41-43 North Street

Brighton

BN1 1RH

The total build cost is £22 million – and our charity must fund every penny of this.

Now, with the hospice under construction – and ‘only’ the last £3 million to raise –

we are turning to you, our community to help fund building the new patient

bedrooms and family rooms.

Registered Charity No. 1146777

What do young homeless people

in Brighton and Hove really

need this winter?

Pine Lodge,

to meet the

always been

to deliver th

But now, o

We are a cha

without obli

building mus

Reverse

I have been a nurse for 32 years. In that time, I have never found a more inspirational

place to care for people than Thames Hospice. Our staff and volunteers demonstrate

unequalled passion and commitment to their work. Every patient, every family

member who comes here is treated as an individual – and is given the care, attention

and respect that we would all wish for our own loved ones.

FOLD

Front

TM

The Snowman Spectacular Appeal 2019

for Chestnut Tree House

We are building your brand-new

Thames Hospice – a new home for

end-of-life care in our community.

But we need your help today to

complete the building of the most

important rooms – the patient

bedrooms and family rooms.

Thames Hos

in East Berks

nursing team

the most vu

Tham

But our Hospice building is now over 30 years old – and can no longer keep up with

the care needs of our community. We need a new, modern hospice that will be able

to provide the very best care for local people for generations to come.

Debbie Raven

Chief Executive

The Snowman © Snowman Enterprises Ltd 2019

Caption

hestnut’s care is offered completely free. It costs over £4

Cmillion each year to care for all the children they support;

yet they receive less than six per cent of their care costs from

central government. And, this Christmas, Chestnut Tree

House needs £116,450 to keep the hospice open over the

Christmas holidays – that’s £6,850 per day – to provide care

to the 300 children and families they support across Sussex

and South East Hampshire.

There are two important ways you can help local life-limited

children this Christmas. Firstly, please will you make a

donation to help pay for the care the children and their

families need over the holidays. For example, one hour of

specialist nursing care at the hospice costs £35.70. A two-hour

home visit (and Chestnut nurses will be on the road every day

over Christmas) costs £71.40. A generous gift of £285 would pay for

all of Chestnut’s care services for a whole hour.

The second way to help is by sending a message of love and support to all the children and

families at Chestnut on the back of the Snowman tag that’s included with my letter. Raymond

Briggs is a Patron of Chestnut Tree House and he is helping to make this year a Snowman

Spectacular Christmas at Chestnut. The Snowman will be making a personal appearance at the

House – and we’d like as many Snowman tags returned as possible to help decorate the hospice.

Help us Raise the Walls of our patients’

bedrooms at the new Thames Hospice

To say ‘thank you’, Chestnut will be sending you a special Christmas card designed by Raymond

Briggs, along with a personal message from the artist himself. The team at Chestnut will send

one to each person who is kind enough to respond to this appeal.

Please support Chestnut if you can. Your donation will help to care for other children like Theo –

and provide a lifetime of memories for other families like us.

Thank you. With love and best Christmas wishes to you and your family.

Chantelle

Note from Chestnut Tree House:

This Christmas appeal will be delivered to

many households across Sussex and South East

Hampshire. But, because it’s not personally

addressed (to save money), we are unable to

know if you are already a Chestnut supporter. So,

if you have already responded, please accept our

heartfelt thanks and feel free to pass this on to

someone you think might also want to support lifelimited

children this Christmas.

#SnowmanSpectacular

Our lovely family

TM

The Snowman Spectacular Appeal 2019

for Chestnut Tree House

This Christmas please help Raymond Briggs’ beloved creation,

The Snowman, to bring care, joy and wonder to children at

Chestnut Tree House children’s hospice.

Dear Friend,

ur son Theo lived for six weeks and two days. The

Olast four weeks and two days were spent at Chestnut

Tree House, your local children’s hospice. I’m Chantelle,

Theo’s mum, and I’d like to tell you about the incredible,

passionate care Chestnut gave to my son and ask for

your help in bringing a spectacular, magical, Snowman

Christmas to every child cared for at your local children’s

hospice this year.

Theo was our first child and everything was fine until the day

before he was born. There was a problem with the umbilical

cord, which meant he was starved of oxygen. I was rushed in for

a caesarean, but it was too late. The doctors told me and my husband

Lewis that his brain had been severely damaged, that he wouldn’t survive.

I asked, “How long will he live?”. They said, “We don’t know.”

Our precious baby, Theo

Theo was in the hospital, but not responding to outside stimulation,

only breathing with the help of a machine. After one week we

decided to withdraw his breathing tube and let him slip away. But

incredibly, Theo began breathing on his own.

We had no idea what to do. We couldn’t take Theo home – so Lewis

and I were stuck in hospital, in Theo’s little room, for hours at a

time.

That was when one of the nurses told us about Chestnut Tree House

and suggested we go and have a look. I remember driving there with

Theo and being amazed to find this huge house tucked away in the

trees (we live locally – I must have driven past

Chestnut hundreds of times and never

realised it was there).

It felt like a home. There were no sterilised corridors, no tubes, no

machines beeping. We were greeted by a lovely nurse with a smile

and shown to what would become Theo’s room – the ‘Hedgehog’

room.

Chestnut gave Theo a brand-new cot and a teddy bear to put

next to him (we’ve still got the bear!) The nurses came and

tucked him in, talked to us about Theo, how we wanted to care

for him. They gave Lewis and me a room upstairs, but there

was a sofa-bed in Hedgehog that we could use whenever

we wanted.

If undelivered, please return to: Chestnut Tree House, 2 Titnore Lane,

Goring-by-Sea, Worthing, West Sussex, BN12 6NZ

Registered charity number 256789

The Snowman © Snowman Enterprises Ltd 2019

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7


Regular Giving, Raffle and

Lottery Campaigns

Regular Giving

The ultimate goal for Individual Giving fundraising is to move

individual supporters onto a regular-giving programme –

providing reliable, long-term income that’s efficient to process

and administer. We can provide expert advice including

audience targeting, an engaging communications programme

and the materials to maximise this vital income stream.

Raffle campaigns

We’re experts in the creation of raffle campaigns, which have

delivered significant income increases for many charities. Our

raffle campaigns are bright, positive, cost-effective and contain

a range of selling points to maximise take-up. We’re also able to

advise on new supporter recruitment through raffle campaigns.

Lottery campaigns

We offer a full range of lottery support services, from initial

recruitment, welcome materials through to reactivation plans

and content for lapsed players. We also offer insight into how

to diversify lottery player giving – providing opportunities to

become cash donors, eventers or even legacy pledgers.

With Pebblebeach’s support we were able to

increase Direct Debit sign ups significantly

within weeks of the launch of our Regular Giving

campaign and now have the resources to continue

to promote committed giving to our supporters.

Their practical no-nonsense approach proved

highly effective.”

April Whitehead, Individual Giving Manager,

Weldmar Hospicecare

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Registered Charity no. 511009

Registered Charity No: 511009

Support your

local hospice

service with a

regular gift

Help us to care

for people near

you every day

of the year

................................

Find out more at

StBarnabasHospice.co.uk

@StBarnabasLinc

StBarnabasLinc

Specialist In-Patient care,

the very best available

We provide dedicated In-Patient Care

at our centres in Lincoln and Grantham.

These bright, homely centres offer

highly specialist residential end-of-life

care for people – right across

Lincolnshire – whose conditions are

serious or complex enough to require

intensive, round-the-clock nursing care.

Our centres are warm, non-clinical

places of care, with no strict rules or set

visiting times, even pets are allowed!

£18

per month will help to

fund the exceptionally

specialist care some of

our patients need

The patients we welcome to our

hospice In-Patient Units are increasingly

those with highly complex conditions,

often people with multiple terminal

diagnoses. Also, over the last few years,

we have seen a significant increase

in patients living with dementia. The

medical needs of these patients present

us with enormous challenges. But, our

goal remains the same – to alleviate

their symptoms as much as we can and

allow each person to live their life as

fully as they are able.

Our In-Patient nursing teams work 365

days of the year, 24 hours every day.

Your regular gift will give them the

support they need, helping them to

welcome more seriously ill people

into a welcoming, positive care

environment.

“Our hospice buildings

are lovely places to be.

So light and airy, windows

looking out over the garden.

Patients love those views.”

.....................

Judy McLaughlin,

Deputy Team Leader

Grantham

“It’s wonderful when

we can help someone

to feel so much better that

they can go home again

– that’s a real victory for

everyone.”

.....................

Mary Willis, Staff Nurse

Lincoln

8 9

Return address

St Barnabas Promotions Limited

Unit 12

Newporte Business Park

Cardinal Close

Lincoln

LN2 4SY

Hospice

LOTTERY

£4,100

in prizes to

be won!

ospice

TTERY

chance to win – and help hospice nurses

across Lincolnshire care for local people.

Christmas Trinity Hospice Appeal

Chestnut Low Moor Tree Road House

2 BLACKPOOL Titnore Lane

Goring-by-Sea

FY2 0BG

WORTHING

BN12 6NZ

Welcome to the

Brian House

Lottery!

Registered charity

no. 256789

CTH Xmas DM 2014 115x162.indd 1 03/10/2014 08:53

Charity Registration

No: 511009

Part of the

Trinity Hospice

Lottery

Win up to

£1,000!

Registered Charity No. 511009. Licensed with the

Gambling Commission under the Gambling Act 2005

(www.gamblingcommission.gov.uk). Promoter: D. Houston,

CEO, Trinity Hospice & Palliative Care Services, Low Moor

Road, Bispham, Blackpool, FY2 0BG. For more information

or to view our Terms & Conditions please visit

www.trinityhospice.co.uk/support-us/lottery.

We promote responsible gambling. If gambling is causing

you a problem, for confidential support and advice contact:

GamCare UK on 0845 6000 133 or visit www.gamcare.org.uk.

You can also sign up to our lottery online at:

www.trinityhospice.co.uk/support-us/lottery.

The Trinity Hospice Lottery covers both our adult and

children’s hospices, however, funds raised from your

membership will be directed towards Trinity Hospice.

Trinity Hospice

Low Moor Road, Bispham, Blackpool, FY2 0BG

t: 01253 359362

w: www.trinityhospice.co.uk

Join the

Trinity Hospice Lottery!

Be in with a chance to win £1,000 each week –

and help local people with life-limiting conditions

receive the care and support they need

Win up to

£1,000!

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9


Giving in Wills and

In-Memory Fundraising

Giving in Wills campaigns

Income from legacies has been the backbone of charity

fundraising for the last 50 years. Our track record is in developing

simple plans to keep the need for legacy income in the front of

donors’ minds – and providing materials that make promotion

of giving in wills easy and straightforward for the entire

organisation.

We create honest yet sensitive Giving in Wills campaigns. We

can also offer guidance on the ‘journey’ of a legacy pledger –

so that, once someone has made the decision to support in

this way, the charity can deepen and protect that relationship,

through effective tailored communications.

In-Memory Fundraising

We’ve developed a wide range of fundraising campaigns and

products that give friends and family a way to achieve a tangible,

positive benefit for future care – in a loved one’s name. These

include remembrance and celebration campaigns, memory

trees, tribute funds and materials for Funeral Directors.

Pebblebeach developed a very thorough legacy

communication for us. The results spoke for

themselves. 71 people told us they were leaving a gift in

their Will – a further 12 considering. We’re extremely happy

with Pebblebeach’s expert support – and the outcomes. The

investment was extremely worthwhile for our long-term

legacy strategy.”

Tricia Cavell, Fundraising Director,

St Richard’s Hospice

10


gistered Charity No: 279473

event

merset and

for more

ilable to watch

ve their name

ur dedication

n our Light up

fe at Home’

us during

ces in Taunton

ur Memory Star

ase call our

2020

ry Stars,

all them on

A very special online

event of remembrance and

celebration for Somerset

Doris’ generous gift

in her Will has helped to care for patients and

families right across Sheffield

Lisa in the St Luke’s

garden, telling us why

she chose to support

St Luke’s in her Will.

Leaving a gift

to St Luke’s in

your Will

£144,943 into our

Inpatient Centre – enough

to pay for the care of 14

patients.

£41,149 into our

Community Team – enough to

pay for 216 home visits from

our community nurses to deliver

tailored palliative care to patients

in their own home.

St Luke’s

benefitted from the

sale of a property that

Doris left to St Luke’s in her

Will. The £200,000 we have

received so far has touched

the lives of so many

people in our city.

We invested:

£8,218 into

our Therapy and

Rehabilitation

Centre – enough to

pay for 43 sessions

of physiotherapy or

occupational therapy.

£5,479 into our

Bereavement and Social

Care teams – enough to pay

for 15 days of bereavement

support for a family who has

lost a loved one.

Lisa’s legacy

‘St Luke’s is part of our family’s past and future’

Over the last 15 years, St Luke’s has become such an

important part of our lives.

My husband Lee and I have spent pretty much our

entire lives in Sheffield – all our family are here.

In 2000, St Luke’s looked after Lee’s grandad, just

briefly. But even back then I remember thinking

how surprised I was by how warm and welcoming

St Luke’s was. Then, in 2015 Lee’s Nannan came to

be cared for at St Luke’s and she stayed with them

for her final week.

We really got to see St Luke’s work in detail that

second time – to see the incredible effort everybody

involved put in to make Nannan’s days as peaceful

as possible and give us all the support we needed.

Mike, their wonderful Chaplain, was so supportive;

we ended up asking him to take her funeral service.

Our son Haydn was born in 2011 and we recently

made our joint Will, taking advantage of St Luke’s

Will Month. We wanted to secure his future –

but we wanted to include a gift to St Luke’s as well.

Not to pay for nan and grandad’s care – we know

that was given freely; but remembering St Luke’s in

our Will ensures that St Luke’s can continue to be

there for our family in the future. It’s also the easiest

way for us to give a significant gift to St Luke’s.

It feels great to know that others in ‘our’ city will

benefit from that.

Lisa

The remaining £211 funded 4 patients to

record their life story for their family through our

Oral History project.

4 5

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11


Major Donor Fundraising

Many small-to-medium-size charities struggle to allocate the

resources needed for this vital audience.

Review, audit and feasibility

We review your existing relationships and produce a report

detailing your most valuable supporters. We can also help to

wealth profile your database (privacy and data-usage policies

allowing). This enables us to provide an accurate guide as to the

income levels we believe are available for your charity to access.

Consultancy

Pebblebeach can help to create new Fundraising Committees

by working with your existing donors to maximise their ability to

support you. We can even create individualised ‘communicationand-ask

plans’ for your best prospects.

Proposition and product delivery

With a successful track record of developing strong high-value

giving products that allow your team to make tangible, focused

asks, we support the delivery of a rich relationship with these

key supporters.

You only need to spend a little time with Pebblebeach

to understand that you are in very capable and

experienced fundraising hands. The team are fabulous – they

are friendly, helpful and keep you to your deadlines. This all

ensures a successful appeal or campaign. We will definitely be

using their services again. We are inspired!”

Phillipa Watson, Philanthropy Manager and

Sarah Dodd, Legacies, Trusts and Philanthropy,

Dorothy House Hospice Care

12


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the

Hospice care for children & young people

A typical day at

The Donna Louise

One of our Children’s Nurses

walks you through the type

of day your support could

provide

Pay for a Day

7.30am

All of the day-staff arrive and gather with

the night team for an individual handover

for each child. This is so each member

of staff knows every tiny detail from the

night of incredible before, no matter how care minuscule, at so

they The can provide Donna the very Louise best care.

8.00pm

Our night staff arrive to meet those working

during the day for a handover – just like in

the morning. Each of the day staff will be sure

to include every single detail, so they know

exactly how every child is feeling and what they

might need or be looking forward to doing the

next day.

This is the quietest you’ll ever find the hospice,

so it’s a great chance for us to catch up on

some paperwork for the next day. Though it’s

night-time, not all the children will be sleeping;

some of the children’s conditions make

sleeping a real struggle for them – and so we’ll

be there through the night to give them the

care and attention they need.

8.00am

Most of the children who are staying with

us are awake now. There’s such a variety

of needs, so we take each day as it comes

– so if someone wants a little lie in then

they’re more than welcome to snooze for

a bit. Occasionally some children will need

to go off to school, but mostly everyone

stays to enjoy a fun-filled day!

6.00pm

All the younger children will slowly get

changed into their pyjamas and ready for

bed – but before we tuck them up, there’s

still a bit more fun to be had. There’s plenty of

games and treats, then some of the children

have baths and a bedtime story. Children of all

ages will be staying with us, so they all go to

sleep at different times; we just make sure that

everyone’s ready at a time that suits them. We

encourage everyone to bring their favourite

toys – so when it’s time to doze off, they’re just

as comfy as they would be at home.

Often, we’ll stay up with the older kids until

midnight playing video games; they get to feel

like normal teenagers, unrestricted by their

medical requirements or an exhausted Mum

or Dad.

10.00am

Time for the day-care children to arrive – this is usually when things start to get a bit noisy! After

we’ve got everyone settled in together, we take our time choosing from the many activities

on offer, planning each child’s perfect day based on their needs, likes and how they’re feeling.

There are so many things to do here, so we always find something fun for everyone!

Sometimes, we’ll all hop into our vehicles and go on a big adventure together (we even went

to Blackpool for the day!). Or, more often, we’ll just go for a stroll around The Trentham Estate.

12.00pm Lunchtime!

For a lot of our children going for a short walk is major exercise, so we take pleasure in our little

This is everyone’s favourite time; it’s when the

journeys to the park. Many children simply love going to the canal to feed the ducks.

hospice really comes alive. We all gather in the

dining room; the children and their families,

We have a wonderful play team here, who are great at making sure there are endless

admin staff, volunteers, the Chief Executive –

opportunities for fun in the hospice and that each activity is tailored to each child. Play sessions

everyone mucks in! It’s such a bright bubbly

are full of glitter, glue, bubbles, jelly and paint – and plenty of giggling too!

place to be. The children have such a wide

We regularly have a musical activity for everyone to get stuck into – these are really popular!

range of dietary requirements – but the kitchen

There’s plenty of traditional instruments for everyone to have a go on (drums are a real

staff are excellent, they’ll make absolutely

favourite); but we also have interactive equipment that turns notes into colours and pictures, so

anything so that everyone’s happy. Some

children can feel or see the music even if they can’t hear it!

children are unable to eat, so for those children,

we’ll be caring for them in other ways, making

Once a month, we have our ‘Stay and Play’ group, for children under four and their families to

sure no one is left out.

come and play. For a lot of the families, they’re unable to attend parent and toddler groups, so

it’s an incredibly special session to be part of.

2.00pm

If we have more children joining us overnight, they’ll begin to arrive around this time. We’ll have

5.00pm

a chat with Mum and Dad about their child’s stay, and what their wants, needs and likes are

Time to say goodbye to our day-care children.

while they’re here.

After a whole day of having a huge fuss made

If it’s a child’s first visit, their parents will stay with them. After that first special night, parents

of them, hanging out with their friends, playing

are welcome to stay or go. For some, this will be their first chance to spend time with their child

games and collecting moment beads, which

without the responsibility of caring full time, so they finally get to enjoy just having cuddles,

mark memorable milestones to show Mum and

without worrying about medication and tubes. If parents are making the most of a rare night

Dad, they’ll often tell us they’ve had the best

off, then it’s a big kiss goodbye and off to play.

day ever.

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8

9

Pay for a Day

of hospice care for children

in your community

Pay for a Day

of vital care and outstanding support

for people in your community

Jennifer and Kirsty,

Day Patient Services Nurse,

in the Day Patient Unit

“Dorothy House provides a ray of light to people and families in need in our

community; Pay for a Day of their care – and achieve something amazing.”

Stephanie Cole

Photo: Simon Annand

It’s my absolute privilege to

be supporting the vital care

Dorothy House provides –

allowing peace and comfort

during a person’s final days.

For the past 20 years I have had the pleasure

of living in Bath and being a part of our

compassionate community. The joy and

generosity throughout the area is abundant

and Dorothy House, our local hospice, is a

perfect example of this.

I have been a proud ambassador of Dorothy

House ever since my husband, Peter, fell ill

and I witnessed first-hand the incredible care

their lovely nurses provide. They really are

heroes, providing support to patients and

their families, in so many different ways, for

however long they’re needed.

They’re a charity, which receives very little

government funding, so it’s only with our

support that they’re able to do this.

This is why whenever I can, I support their

fundraising activities and I encourage

everyone to do the same. I always donate to

their annual Light Up A Life appeal. I even

had the honour of doing a reading in Bath

Abbey at one of their past services.

They provide a ray of light to people and

families in need in our community. When

you receive a life-changing diagnosis, things

can be very tough. Being able to access this

invaluable source of companionship, care and

support really does change everything.

Pay for a Day is a perfect way to support

them – you can give or raise money in a way

that suits you. No matter what, you’ll achieve

something amazing; you’ll be funding kind

and professional end of life care for local

people just, like you and me.

Stephanie Cole

10 11

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Trusts Fundraising

We offer a comprehensive Trust Fundraising service.

Trust Programme Review

We undertake a full analysis of your historic trust fundraising

activity – reviewing your database and your past performance.

We then provide a detailed report highlighting how you could

generate more income.

Feasibility report

Once we understand your ‘strategic’ picture and context of your

trust fundraising, we will research local, regional and national

funding opportunities and provide a specific expected-income

figure to guide your planning and budgeting.

Programme delivery

For some clients, we take on the role of the trust fundraiser.

For others, our work is focused on larger applications where

our experience and expertise make the most impact. We then

provide a detailed report highlighting how you could generate

more income.

Consultancy and mentoring

We act as a ‘critical friend’ and sounding board to many of our

charity partners, offering advice and support as required.

We cannot recommend the team enough to undertake

this type of work for other charities; the wealth of

knowledge and experience you receive from them is so

valuable in shaping the future of your trust fundraising.”

Veronica McBain, Head of Fundraising and Marketing,

St Barnabas Lincolnshire Hospice

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15


Corporate Fundraising

Pebblebeach has considerable experience leading and advising

charities to develop distinctive partnerships. These both inspire

staff and deliver for the business on a strategic level. We can

offer the following support:

Corporate Programme Review

We analyse your existing and past corporate relationships – then

produce a report showing where we think you can improve

performance.

Consultancy and mentoring

Our full consultancy and mentoring programme helps your team

maximise the potential of existing partnerships and develop new

corporate propositions and relationships.

Charity of the year applications

Often the most complex and profitable relationship a charity

can have, but the application process can be intricate and time

consuming. We can help your team develop your approach and

support on key interviews, meetings and pitches.

Programme delivery

We can create and deliver strategic corporate-partnership

programmes. Working alongside your fundraising teams, we

can ensure a seamless relationship with your most important

supporters and carry out in-depth research into local businesses

or prospective partners.

Pebblebeach has always added value when involved

in fundraising projects, whether through data,

creatively or simply their perspective gained from their

extensive fundraising experience. They have significantly

increased net income on projects and most recently given

me clarity and vision for a forthcoming capital fundraising

campaign. Everyone at Pebblebeach is easy to work with

and that’s key, they work with you as a team.”

Neil Harman, former Director of Fundraising, Thames Hospice

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17


Consultancy

The hardiest charities are those with a clear, focused vision for

both their services as well as income generation. But often it

helps to have impartial, expert support from someone outside.

Our team are skilled charity senior management team/executive

members with decades of experience – including within major

national charities and the hospice movement.

Fundraising Consultancy

Pebblebeach will work with you to create the right strategic

plan. Because, getting the ‘thinking’ right makes the ‘doing’ so

much more successful.

Audit of current activities

A detailed audit of your fundraising programme concluding with

clear, manageable recommendations for improving income and

performance.

Interim support

We can offer highly skilled and experienced fundraisers who

can take over a fundraiser’s role and ensure that the fundraising

programme is delivered in full and on time.

Mentoring and support

Personal mentoring for individual fundraisers and fundraising

leaders in the growth and development of their role.

Focused consultancy for specific income streams

We provide consultancy and support for the key areas of income

generation – including Individual Giving and Trust Fundraising.

Clinical and Fundraising collaboration

Many clinical and fundraising teams have benefitted from

our engagement – building stronger relationships, breaking

down barriers and empowering clinical colleagues to become

passionate advocates of fundraising.

18


Ash and Pebblebeach supported Haven House at a

time when our fundraising needed a ‘shot in the arm‘

– their input gave us the platform to grow significantly since.”

Mike Palfreman, Chief Executive,

Haven House Children’s Hospice

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19


Capital Appeal Consultancy

Pebblebeach will support you in the development of a

well-planned campaign designed to reach, target and create

a platform for new, re-energised revenue fundraising.

Feasibility

An initial feasibility report helps set a confident, but realistic,

income generation goal and timescale.

Case for Support

A solid appeal is based on a comprehensive case for support; a

document that clearly outlines the goals of the appeal – and the

stages needed to meet them. We can also create supporting

video and online materials.

Campaign materials

We can deliver a full fundraising programme throughout the life

of a capital appeal – with bespoke materials for each stage of the

campaign; for example, preparation, build and equip.

Organisational Consultancy

Pebblebeach is a valued ‘critical friend’ to many of our clients.

Organisational-strategic review

A broad and comprehensive review of your charity’s

organisational strategy – plus help developing clear, defined

plans and objectives for the future.

Capital-development consultancy

From feasibility of the project through to a compelling case for

support, we offer short- or long-term tailored consultancy.

Training

We offer training, guidance and mentoring for senior

management team/executives and trustees.

Interim management

Pebblebeach can provide interim-management solutions at

Director of Fundraising and CEO level.

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Whatever the challenge your charity faces –

Pebblebeach offers a solution.

All our specialist fundraising and consultancy services are

available to you. We’d love to discuss any aspect of your

fundraising needs.

Just give us a call or drop us an email. Our friendly team will be

very happy to speak to you.

hello@pebblebeachfundraising.com www.pebblebeachfundraising.com

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pebblebeach fundraising, south office

8 Bond Street

Brighton BN1 1RD

01273 323129

hello@pebblebeachfundraising.com

pebblebeach fundraising, north office

Belfast

07850 179322

elley@pebblebeachfundraising.com

www.pebblebeachfundraising.com

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