Pebblebeach Fundraising and Consultancy for Charities

Fundraising and Consultancy
for Charities

Since 2008, Pebblebeach has served charities of all shapes
and sizes, all across the UK; working together to dramatically
increase income and support the development of healthier,
more robust organisations.
We’ve helped raise millions for capital projects and millions
more to fund ongoing services through cash, emergency and
regular giving appeals.
And while we were at it, our work has won numerous local and
national awards.
Put simply, we’re here to help you – and would be delighted
to speak to you, freely and without obligation, about how we
could futureproof your fundraising.
Whatever the challenge – Pebblebeach can offer you an
effective and affordable solution.
We look forward to hearing from you soon.
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Contents
Individual Giving Fundraising 4
Data, Copy, Design and Account Management 4
Emergency, Cash and Christmas Campaigns 6
Regular Giving, Raffle and Lottery Campaigns 8
Giving in Wills and In-Memory Fundraising 10
Major Donor Fundraising 12
Trusts Fundraising 14
Corporate Fundraising 16
Consultancy 18
Fundraising Consultancy 18
Capital Appeal Consultancy 20
Organisational Consultancy 20
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3

Individual Giving Fundraising
Over the years, we’ve delivered hundreds of appeals for all sorts
of charities. These campaigns have raised millions of pounds of
net profit, funding vital services.
Our flexible approach allows clients to cherry pick the services
they need the most support with, if not all.
Data
We offer a complimentary Individuals Data Analysis to all
charities. This unique resource allows us to make highly detailed
selections for fundraising campaigns – only including supporters
who look likely to donate. In this way, we minimise cost and
maximise income for every appeal, every time.
Copy
Successful campaigns depend on our ability to tell the story
of your charity’s service in a powerful, direct and honest way
– motivating the supporter to give. Our extensive experience
enables us to write compelling appeals that deliver (and, more
often than not, exceed) the results the fundraising team needs.
Design
Presenting a campaign to the audience in the right way is
critical. Our start-to-finish design service ensures each campaign
has a strong look unique to each proposition. We also offer a
rebrand or brand refresh service.
Account Management
Our highly regarded account management teams in Brighton
(South office) and Belfast (North office) provide a friendly, expert
service that delights our clients.
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It was a pleasure working with Pebblebeach on
our summer appeal for Rennie Grove Hospice Care.
Their creative flair resulted in an innovative campaign from
the perspective of one of our patients. A first for us. This so
inspired their family and friends that they wanted to get
involved and took on an outdoor challenge for us. It was great
to see what an exciting campaign can do to inspire others.”
Debbie Matthews, Individual Giving Manager,
Rennie Grove Hospice Care
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Emergency, Cash and
Christmas Campaigns
Emergency Campaigns
We offer help to charities needing immediate, direct support in
a pandemic and/or emergency. Here, we offer a range of fast,
excellent-value appeal options that have generated incredible
results in recent times.
Cash Campaigns
Campaigns that deliver immediate cash income are a core
part of our work with many of our charity clients – we bring
over 13 years and over 300 campaigns’ worth of experience to
every appeal we create. We work alongside the fundraising
team to create a multi-media campaign that gives donors the
opportunity to make a specific, tangible gift. Our approach has
seen appeals generate over £145,000 from mailings sent to as
few as 7,000 supporters – delivering an ROI of almost 10:1.
Christmas Campaigns
Christmas is a crucial time for charity fundraising. We’ve
developed a range of incredibly successful off-the-shelf
Christmas campaigns or we can create a bespoke campaign
from scratch.
Clock Tower Sanctuary worked with
Pebblebeach on our Winter Appeal, supporting
our small in-house team on this key annual campaign.
Pebblebeach worked quickly and creatively to
challenging deadlines and maximised our limited
resources. The team developed an approach which
reflected our heritage as a small, Brighton-based charity
and the vital role that we play in the community working
with young people experiencing homelessness and their
hopes for the future.”
Katya Borowski, Development Manager,
Clock Tower Sanctuary
6

Anita Dob
Thames Ho
Please, give your support today and help us create a new home for hospice care; a
home that is worthy of every mother, father, son or daughter that will come here.
Return address
The Clock Tower Sanctuary
Wenlock House
41-43 North Street
Brighton
BN1 1RH
The total build cost is £22 million – and our charity must fund every penny of this.
Now, with the hospice under construction – and ‘only’ the last £3 million to raise –
we are turning to you, our community to help fund building the new patient
bedrooms and family rooms.
Registered Charity No. 1146777
What do young homeless people
in Brighton and Hove really
need this winter?
Pine Lodge,
to meet the
always been
to deliver th
But now, o
We are a cha
without obli
building mus
Reverse
I have been a nurse for 32 years. In that time, I have never found a more inspirational
place to care for people than Thames Hospice. Our staff and volunteers demonstrate
unequalled passion and commitment to their work. Every patient, every family
member who comes here is treated as an individual – and is given the care, attention
and respect that we would all wish for our own loved ones.
FOLD
Front
TM
The Snowman Spectacular Appeal 2019
for Chestnut Tree House
We are building your brand-new
Thames Hospice – a new home for
end-of-life care in our community.
But we need your help today to
complete the building of the most
important rooms – the patient
bedrooms and family rooms.
Thames Hos
in East Berks
nursing team
the most vu
Tham
But our Hospice building is now over 30 years old – and can no longer keep up with
the care needs of our community. We need a new, modern hospice that will be able
to provide the very best care for local people for generations to come.
Debbie Raven
Chief Executive
The Snowman © Snowman Enterprises Ltd 2019
Caption
hestnut’s care is offered completely free. It costs over £4
Cmillion each year to care for all the children they support;
yet they receive less than six per cent of their care costs from
central government. And, this Christmas, Chestnut Tree
House needs £116,450 to keep the hospice open over the
Christmas holidays – that’s £6,850 per day – to provide care
to the 300 children and families they support across Sussex
and South East Hampshire.
There are two important ways you can help local life-limited
children this Christmas. Firstly, please will you make a
donation to help pay for the care the children and their
families need over the holidays. For example, one hour of
specialist nursing care at the hospice costs £35.70. A two-hour
home visit (and Chestnut nurses will be on the road every day
over Christmas) costs £71.40. A generous gift of £285 would pay for
all of Chestnut’s care services for a whole hour.
The second way to help is by sending a message of love and support to all the children and
families at Chestnut on the back of the Snowman tag that’s included with my letter. Raymond
Briggs is a Patron of Chestnut Tree House and he is helping to make this year a Snowman
Spectacular Christmas at Chestnut. The Snowman will be making a personal appearance at the
House – and we’d like as many Snowman tags returned as possible to help decorate the hospice.
Help us Raise the Walls of our patients’
bedrooms at the new Thames Hospice
To say ‘thank you’, Chestnut will be sending you a special Christmas card designed by Raymond
Briggs, along with a personal message from the artist himself. The team at Chestnut will send
one to each person who is kind enough to respond to this appeal.
Please support Chestnut if you can. Your donation will help to care for other children like Theo –
and provide a lifetime of memories for other families like us.
Thank you. With love and best Christmas wishes to you and your family.
Chantelle
Note from Chestnut Tree House:
This Christmas appeal will be delivered to
many households across Sussex and South East
Hampshire. But, because it’s not personally
addressed (to save money), we are unable to
know if you are already a Chestnut supporter. So,
if you have already responded, please accept our
heartfelt thanks and feel free to pass this on to
someone you think might also want to support lifelimited
children this Christmas.
#SnowmanSpectacular
Our lovely family
TM
The Snowman Spectacular Appeal 2019
for Chestnut Tree House
This Christmas please help Raymond Briggs’ beloved creation,
The Snowman, to bring care, joy and wonder to children at
Chestnut Tree House children’s hospice.
Dear Friend,
ur son Theo lived for six weeks and two days. The
Olast four weeks and two days were spent at Chestnut
Tree House, your local children’s hospice. I’m Chantelle,
Theo’s mum, and I’d like to tell you about the incredible,
passionate care Chestnut gave to my son and ask for
your help in bringing a spectacular, magical, Snowman
Christmas to every child cared for at your local children’s
hospice this year.
Theo was our first child and everything was fine until the day
before he was born. There was a problem with the umbilical
cord, which meant he was starved of oxygen. I was rushed in for
a caesarean, but it was too late. The doctors told me and my husband
Lewis that his brain had been severely damaged, that he wouldn’t survive.
I asked, “How long will he live?”. They said, “We don’t know.”
Our precious baby, Theo
Theo was in the hospital, but not responding to outside stimulation,
only breathing with the help of a machine. After one week we
decided to withdraw his breathing tube and let him slip away. But
incredibly, Theo began breathing on his own.
We had no idea what to do. We couldn’t take Theo home – so Lewis
and I were stuck in hospital, in Theo’s little room, for hours at a
time.
That was when one of the nurses told us about Chestnut Tree House
and suggested we go and have a look. I remember driving there with
Theo and being amazed to find this huge house tucked away in the
trees (we live locally – I must have driven past
Chestnut hundreds of times and never
realised it was there).
It felt like a home. There were no sterilised corridors, no tubes, no
machines beeping. We were greeted by a lovely nurse with a smile
and shown to what would become Theo’s room – the ‘Hedgehog’
room.
Chestnut gave Theo a brand-new cot and a teddy bear to put
next to him (we’ve still got the bear!) The nurses came and
tucked him in, talked to us about Theo, how we wanted to care
for him. They gave Lewis and me a room upstairs, but there
was a sofa-bed in Hedgehog that we could use whenever
we wanted.
If undelivered, please return to: Chestnut Tree House, 2 Titnore Lane,
Goring-by-Sea, Worthing, West Sussex, BN12 6NZ
Registered charity number 256789
The Snowman © Snowman Enterprises Ltd 2019
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7

Regular Giving, Raffle and
Lottery Campaigns
Regular Giving
The ultimate goal for Individual Giving fundraising is to move
individual supporters onto a regular-giving programme –
providing reliable, long-term income that’s efficient to process
and administer. We can provide expert advice including
audience targeting, an engaging communications programme
and the materials to maximise this vital income stream.
Raffle campaigns
We’re experts in the creation of raffle campaigns, which have
delivered significant income increases for many charities. Our
raffle campaigns are bright, positive, cost-effective and contain
a range of selling points to maximise take-up. We’re also able to
advise on new supporter recruitment through raffle campaigns.
Lottery campaigns
We offer a full range of lottery support services, from initial
recruitment, welcome materials through to reactivation plans
and content for lapsed players. We also offer insight into how
to diversify lottery player giving – providing opportunities to
become cash donors, eventers or even legacy pledgers.
With Pebblebeach’s support we were able to
increase Direct Debit sign ups significantly
within weeks of the launch of our Regular Giving
campaign and now have the resources to continue
to promote committed giving to our supporters.
Their practical no-nonsense approach proved
highly effective.”
April Whitehead, Individual Giving Manager,
Weldmar Hospicecare
8

Registered Charity no. 511009
Registered Charity No: 511009
Support your
local hospice
service with a
regular gift
Help us to care
for people near
you every day
of the year
................................
Find out more at
StBarnabasHospice.co.uk
@StBarnabasLinc
StBarnabasLinc
Specialist In-Patient care,
the very best available
We provide dedicated In-Patient Care
at our centres in Lincoln and Grantham.
These bright, homely centres offer
highly specialist residential end-of-life
care for people – right across
Lincolnshire – whose conditions are
serious or complex enough to require
intensive, round-the-clock nursing care.
Our centres are warm, non-clinical
places of care, with no strict rules or set
visiting times, even pets are allowed!
£18
per month will help to
fund the exceptionally
specialist care some of
our patients need
The patients we welcome to our
hospice In-Patient Units are increasingly
those with highly complex conditions,
often people with multiple terminal
diagnoses. Also, over the last few years,
we have seen a significant increase
in patients living with dementia. The
medical needs of these patients present
us with enormous challenges. But, our
goal remains the same – to alleviate
their symptoms as much as we can and
allow each person to live their life as
fully as they are able.
Our In-Patient nursing teams work 365
days of the year, 24 hours every day.
Your regular gift will give them the
support they need, helping them to
welcome more seriously ill people
into a welcoming, positive care
environment.
“Our hospice buildings
are lovely places to be.
So light and airy, windows
looking out over the garden.
Patients love those views.”
.....................
Judy McLaughlin,
Deputy Team Leader
Grantham
“It’s wonderful when
we can help someone
to feel so much better that
they can go home again
– that’s a real victory for
everyone.”
.....................
Mary Willis, Staff Nurse
Lincoln
8 9
Return address
St Barnabas Promotions Limited
Unit 12
Newporte Business Park
Cardinal Close
Lincoln
LN2 4SY
Hospice
LOTTERY
<Name>
<Address>
<Address>
<Address>
<Address>
<Address>
<Postcode>
£4,100
in prizes to
be won!
ospice
TTERY
chance to win – and help hospice nurses
across Lincolnshire care for local people.
Christmas Trinity Hospice Appeal
Chestnut Low Moor Tree Road House
2 BLACKPOOL Titnore Lane
Goring-by-Sea
FY2 0BG
WORTHING
BN12 6NZ
Welcome to the
Brian House
Lottery!
Registered charity
no. 256789
CTH Xmas DM 2014 115x162.indd 1 03/10/2014 08:53
Charity Registration
No: 511009
Part of the
Trinity Hospice
Lottery
Win up to
£1,000!
Registered Charity No. 511009. Licensed with the
Gambling Commission under the Gambling Act 2005
(www.gamblingcommission.gov.uk). Promoter: D. Houston,
CEO, Trinity Hospice & Palliative Care Services, Low Moor
Road, Bispham, Blackpool, FY2 0BG. For more information
or to view our Terms & Conditions please visit
www.trinityhospice.co.uk/support-us/lottery.
We promote responsible gambling. If gambling is causing
you a problem, for confidential support and advice contact:
GamCare UK on 0845 6000 133 or visit www.gamcare.org.uk.
You can also sign up to our lottery online at:
www.trinityhospice.co.uk/support-us/lottery.
The Trinity Hospice Lottery covers both our adult and
children’s hospices, however, funds raised from your
membership will be directed towards Trinity Hospice.
Trinity Hospice
Low Moor Road, Bispham, Blackpool, FY2 0BG
t: 01253 359362
w: www.trinityhospice.co.uk
Join the
Trinity Hospice Lottery!
Be in with a chance to win £1,000 each week –
and help local people with life-limiting conditions
receive the care and support they need
Win up to
£1,000!
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9

Giving in Wills and
In-Memory Fundraising
Giving in Wills campaigns
Income from legacies has been the backbone of charity
fundraising for the last 50 years. Our track record is in developing
simple plans to keep the need for legacy income in the front of
donors’ minds – and providing materials that make promotion
of giving in wills easy and straightforward for the entire
organisation.
We create honest yet sensitive Giving in Wills campaigns. We
can also offer guidance on the ‘journey’ of a legacy pledger –
so that, once someone has made the decision to support in
this way, the charity can deepen and protect that relationship,
through effective tailored communications.
In-Memory Fundraising
We’ve developed a wide range of fundraising campaigns and
products that give friends and family a way to achieve a tangible,
positive benefit for future care – in a loved one’s name. These
include remembrance and celebration campaigns, memory
trees, tribute funds and materials for Funeral Directors.
Pebblebeach developed a very thorough legacy
communication for us. The results spoke for
themselves. 71 people told us they were leaving a gift in
their Will – a further 12 considering. We’re extremely happy
with Pebblebeach’s expert support – and the outcomes. The
investment was extremely worthwhile for our long-term
legacy strategy.”
Tricia Cavell, Fundraising Director,
St Richard’s Hospice
10

gistered Charity No: 279473
event
merset and
for more
ilable to watch
ve their name
ur dedication
n our Light up
fe at Home’
us during
ces in Taunton
ur Memory Star
ase call our
2020
ry Stars,
all them on
A very special online
event of remembrance and
celebration for Somerset
Doris’ generous gift
in her Will has helped to care for patients and
families right across Sheffield
Lisa in the St Luke’s
garden, telling us why
she chose to support
St Luke’s in her Will.
Leaving a gift
to St Luke’s in
your Will
£144,943 into our
Inpatient Centre – enough
to pay for the care of 14
patients.
£41,149 into our
Community Team – enough to
pay for 216 home visits from
our community nurses to deliver
tailored palliative care to patients
in their own home.
St Luke’s
benefitted from the
sale of a property that
Doris left to St Luke’s in her
Will. The £200,000 we have
received so far has touched
the lives of so many
people in our city.
We invested:
£8,218 into
our Therapy and
Rehabilitation
Centre – enough to
pay for 43 sessions
of physiotherapy or
occupational therapy.
£5,479 into our
Bereavement and Social
Care teams – enough to pay
for 15 days of bereavement
support for a family who has
lost a loved one.
Lisa’s legacy
‘St Luke’s is part of our family’s past and future’
Over the last 15 years, St Luke’s has become such an
important part of our lives.
My husband Lee and I have spent pretty much our
entire lives in Sheffield – all our family are here.
In 2000, St Luke’s looked after Lee’s grandad, just
briefly. But even back then I remember thinking
how surprised I was by how warm and welcoming
St Luke’s was. Then, in 2015 Lee’s Nannan came to
be cared for at St Luke’s and she stayed with them
for her final week.
We really got to see St Luke’s work in detail that
second time – to see the incredible effort everybody
involved put in to make Nannan’s days as peaceful
as possible and give us all the support we needed.
Mike, their wonderful Chaplain, was so supportive;
we ended up asking him to take her funeral service.
Our son Haydn was born in 2011 and we recently
made our joint Will, taking advantage of St Luke’s
Will Month. We wanted to secure his future –
but we wanted to include a gift to St Luke’s as well.
Not to pay for nan and grandad’s care – we know
that was given freely; but remembering St Luke’s in
our Will ensures that St Luke’s can continue to be
there for our family in the future. It’s also the easiest
way for us to give a significant gift to St Luke’s.
It feels great to know that others in ‘our’ city will
benefit from that.
Lisa
The remaining £211 funded 4 patients to
record their life story for their family through our
Oral History project.
4 5
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11

Major Donor Fundraising
Many small-to-medium-size charities struggle to allocate the
resources needed for this vital audience.
Review, audit and feasibility
We review your existing relationships and produce a report
detailing your most valuable supporters. We can also help to
wealth profile your database (privacy and data-usage policies
allowing). This enables us to provide an accurate guide as to the
income levels we believe are available for your charity to access.
Consultancy
Pebblebeach can help to create new Fundraising Committees
by working with your existing donors to maximise their ability to
support you. We can even create individualised ‘communicationand-ask
plans’ for your best prospects.
Proposition and product delivery
With a successful track record of developing strong high-value
giving products that allow your team to make tangible, focused
asks, we support the delivery of a rich relationship with these
key supporters.
You only need to spend a little time with Pebblebeach
to understand that you are in very capable and
experienced fundraising hands. The team are fabulous – they
are friendly, helpful and keep you to your deadlines. This all
ensures a successful appeal or campaign. We will definitely be
using their services again. We are inspired!”
Phillipa Watson, Philanthropy Manager and
Sarah Dodd, Legacies, Trusts and Philanthropy,
Dorothy House Hospice Care
12

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the
Hospice care for children & young people
A typical day at
The Donna Louise
One of our Children’s Nurses
walks you through the type
of day your support could
provide
Pay for a Day
7.30am
All of the day-staff arrive and gather with
the night team for an individual handover
for each child. This is so each member
of staff knows every tiny detail from the
night of incredible before, no matter how care minuscule, at so
they The can provide Donna the very Louise best care.
8.00pm
Our night staff arrive to meet those working
during the day for a handover – just like in
the morning. Each of the day staff will be sure
to include every single detail, so they know
exactly how every child is feeling and what they
might need or be looking forward to doing the
next day.
This is the quietest you’ll ever find the hospice,
so it’s a great chance for us to catch up on
some paperwork for the next day. Though it’s
night-time, not all the children will be sleeping;
some of the children’s conditions make
sleeping a real struggle for them – and so we’ll
be there through the night to give them the
care and attention they need.
8.00am
Most of the children who are staying with
us are awake now. There’s such a variety
of needs, so we take each day as it comes
– so if someone wants a little lie in then
they’re more than welcome to snooze for
a bit. Occasionally some children will need
to go off to school, but mostly everyone
stays to enjoy a fun-filled day!
6.00pm
All the younger children will slowly get
changed into their pyjamas and ready for
bed – but before we tuck them up, there’s
still a bit more fun to be had. There’s plenty of
games and treats, then some of the children
have baths and a bedtime story. Children of all
ages will be staying with us, so they all go to
sleep at different times; we just make sure that
everyone’s ready at a time that suits them. We
encourage everyone to bring their favourite
toys – so when it’s time to doze off, they’re just
as comfy as they would be at home.
Often, we’ll stay up with the older kids until
midnight playing video games; they get to feel
like normal teenagers, unrestricted by their
medical requirements or an exhausted Mum
or Dad.
10.00am
Time for the day-care children to arrive – this is usually when things start to get a bit noisy! After
we’ve got everyone settled in together, we take our time choosing from the many activities
on offer, planning each child’s perfect day based on their needs, likes and how they’re feeling.
There are so many things to do here, so we always find something fun for everyone!
Sometimes, we’ll all hop into our vehicles and go on a big adventure together (we even went
to Blackpool for the day!). Or, more often, we’ll just go for a stroll around The Trentham Estate.
12.00pm Lunchtime!
For a lot of our children going for a short walk is major exercise, so we take pleasure in our little
This is everyone’s favourite time; it’s when the
journeys to the park. Many children simply love going to the canal to feed the ducks.
hospice really comes alive. We all gather in the
dining room; the children and their families,
We have a wonderful play team here, who are great at making sure there are endless
admin staff, volunteers, the Chief Executive –
opportunities for fun in the hospice and that each activity is tailored to each child. Play sessions
everyone mucks in! It’s such a bright bubbly
are full of glitter, glue, bubbles, jelly and paint – and plenty of giggling too!
place to be. The children have such a wide
We regularly have a musical activity for everyone to get stuck into – these are really popular!
range of dietary requirements – but the kitchen
There’s plenty of traditional instruments for everyone to have a go on (drums are a real
staff are excellent, they’ll make absolutely
favourite); but we also have interactive equipment that turns notes into colours and pictures, so
anything so that everyone’s happy. Some
children can feel or see the music even if they can’t hear it!
children are unable to eat, so for those children,
we’ll be caring for them in other ways, making
Once a month, we have our ‘Stay and Play’ group, for children under four and their families to
sure no one is left out.
come and play. For a lot of the families, they’re unable to attend parent and toddler groups, so
it’s an incredibly special session to be part of.
2.00pm
If we have more children joining us overnight, they’ll begin to arrive around this time. We’ll have
5.00pm
a chat with Mum and Dad about their child’s stay, and what their wants, needs and likes are
Time to say goodbye to our day-care children.
while they’re here.
After a whole day of having a huge fuss made
If it’s a child’s first visit, their parents will stay with them. After that first special night, parents
of them, hanging out with their friends, playing
are welcome to stay or go. For some, this will be their first chance to spend time with their child
games and collecting moment beads, which
without the responsibility of caring full time, so they finally get to enjoy just having cuddles,
mark memorable milestones to show Mum and
without worrying about medication and tubes. If parents are making the most of a rare night
Dad, they’ll often tell us they’ve had the best
off, then it’s a big kiss goodbye and off to play.
day ever.
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8
9
Pay for a Day
of hospice care for children
in your community
Pay for a Day
of vital care and outstanding support
for people in your community
Jennifer and Kirsty,
Day Patient Services Nurse,
in the Day Patient Unit
“Dorothy House provides a ray of light to people and families in need in our
community; Pay for a Day of their care – and achieve something amazing.”
Stephanie Cole
Photo: Simon Annand
It’s my absolute privilege to
be supporting the vital care
Dorothy House provides –
allowing peace and comfort
during a person’s final days.
For the past 20 years I have had the pleasure
of living in Bath and being a part of our
compassionate community. The joy and
generosity throughout the area is abundant
and Dorothy House, our local hospice, is a
perfect example of this.
I have been a proud ambassador of Dorothy
House ever since my husband, Peter, fell ill
and I witnessed first-hand the incredible care
their lovely nurses provide. They really are
heroes, providing support to patients and
their families, in so many different ways, for
however long they’re needed.
They’re a charity, which receives very little
government funding, so it’s only with our
support that they’re able to do this.
This is why whenever I can, I support their
fundraising activities and I encourage
everyone to do the same. I always donate to
their annual Light Up A Life appeal. I even
had the honour of doing a reading in Bath
Abbey at one of their past services.
They provide a ray of light to people and
families in need in our community. When
you receive a life-changing diagnosis, things
can be very tough. Being able to access this
invaluable source of companionship, care and
support really does change everything.
Pay for a Day is a perfect way to support
them – you can give or raise money in a way
that suits you. No matter what, you’ll achieve
something amazing; you’ll be funding kind
and professional end of life care for local
people just, like you and me.
Stephanie Cole
10 11
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Trusts Fundraising
We offer a comprehensive Trust Fundraising service.
Trust Programme Review
We undertake a full analysis of your historic trust fundraising
activity – reviewing your database and your past performance.
We then provide a detailed report highlighting how you could
generate more income.
Feasibility report
Once we understand your ‘strategic’ picture and context of your
trust fundraising, we will research local, regional and national
funding opportunities and provide a specific expected-income
figure to guide your planning and budgeting.
Programme delivery
For some clients, we take on the role of the trust fundraiser.
For others, our work is focused on larger applications where
our experience and expertise make the most impact. We then
provide a detailed report highlighting how you could generate
more income.
Consultancy and mentoring
We act as a ‘critical friend’ and sounding board to many of our
charity partners, offering advice and support as required.
We cannot recommend the team enough to undertake
this type of work for other charities; the wealth of
knowledge and experience you receive from them is so
valuable in shaping the future of your trust fundraising.”
Veronica McBain, Head of Fundraising and Marketing,
St Barnabas Lincolnshire Hospice
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15

Corporate Fundraising
Pebblebeach has considerable experience leading and advising
charities to develop distinctive partnerships. These both inspire
staff and deliver for the business on a strategic level. We can
offer the following support:
Corporate Programme Review
We analyse your existing and past corporate relationships – then
produce a report showing where we think you can improve
performance.
Consultancy and mentoring
Our full consultancy and mentoring programme helps your team
maximise the potential of existing partnerships and develop new
corporate propositions and relationships.
Charity of the year applications
Often the most complex and profitable relationship a charity
can have, but the application process can be intricate and time
consuming. We can help your team develop your approach and
support on key interviews, meetings and pitches.
Programme delivery
We can create and deliver strategic corporate-partnership
programmes. Working alongside your fundraising teams, we
can ensure a seamless relationship with your most important
supporters and carry out in-depth research into local businesses
or prospective partners.
Pebblebeach has always added value when involved
in fundraising projects, whether through data,
creatively or simply their perspective gained from their
extensive fundraising experience. They have significantly
increased net income on projects and most recently given
me clarity and vision for a forthcoming capital fundraising
campaign. Everyone at Pebblebeach is easy to work with
and that’s key, they work with you as a team.”
Neil Harman, former Director of Fundraising, Thames Hospice
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17

Consultancy
The hardiest charities are those with a clear, focused vision for
both their services as well as income generation. But often it
helps to have impartial, expert support from someone outside.
Our team are skilled charity senior management team/executive
members with decades of experience – including within major
national charities and the hospice movement.
Fundraising Consultancy
Pebblebeach will work with you to create the right strategic
plan. Because, getting the ‘thinking’ right makes the ‘doing’ so
much more successful.
Audit of current activities
A detailed audit of your fundraising programme concluding with
clear, manageable recommendations for improving income and
performance.
Interim support
We can offer highly skilled and experienced fundraisers who
can take over a fundraiser’s role and ensure that the fundraising
programme is delivered in full and on time.
Mentoring and support
Personal mentoring for individual fundraisers and fundraising
leaders in the growth and development of their role.
Focused consultancy for specific income streams
We provide consultancy and support for the key areas of income
generation – including Individual Giving and Trust Fundraising.
Clinical and Fundraising collaboration
Many clinical and fundraising teams have benefitted from
our engagement – building stronger relationships, breaking
down barriers and empowering clinical colleagues to become
passionate advocates of fundraising.
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Ash and Pebblebeach supported Haven House at a
time when our fundraising needed a ‘shot in the arm‘
– their input gave us the platform to grow significantly since.”
Mike Palfreman, Chief Executive,
Haven House Children’s Hospice
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19

Capital Appeal Consultancy
Pebblebeach will support you in the development of a
well-planned campaign designed to reach, target and create
a platform for new, re-energised revenue fundraising.
Feasibility
An initial feasibility report helps set a confident, but realistic,
income generation goal and timescale.
Case for Support
A solid appeal is based on a comprehensive case for support; a
document that clearly outlines the goals of the appeal – and the
stages needed to meet them. We can also create supporting
video and online materials.
Campaign materials
We can deliver a full fundraising programme throughout the life
of a capital appeal – with bespoke materials for each stage of the
campaign; for example, preparation, build and equip.
Organisational Consultancy
Pebblebeach is a valued ‘critical friend’ to many of our clients.
Organisational-strategic review
A broad and comprehensive review of your charity’s
organisational strategy – plus help developing clear, defined
plans and objectives for the future.
Capital-development consultancy
From feasibility of the project through to a compelling case for
support, we offer short- or long-term tailored consultancy.
Training
We offer training, guidance and mentoring for senior
management team/executives and trustees.
Interim management
Pebblebeach can provide interim-management solutions at
Director of Fundraising and CEO level.
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Whatever the challenge your charity faces –
Pebblebeach offers a solution.
All our specialist fundraising and consultancy services are
available to you. We’d love to discuss any aspect of your
fundraising needs.
Just give us a call or drop us an email. Our friendly team will be
very happy to speak to you.
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pebblebeach fundraising, south office
8 Bond Street
Brighton BN1 1RD
01273 323129
hello@pebblebeachfundraising.com
pebblebeach fundraising, north office
Belfast
07850 179322
elley@pebblebeachfundraising.com
www.pebblebeachfundraising.com