Top Companies South Africa 2021

TCSA 2021 Key Take-Outs
Scores for the Top 50 Companies ranged from a high of 82.24 to a low of 73.07.
Truworths was voted
the most trustworthy
company in South Africa.
Debonairs, Ackermens,
SABC, and Multichoice
were all listed after Truworths.
Truworths, Ackermans, and Mr
Price are three of the top ten retailers
in the fashion shopping category.
Dis-Chem and Pick n Pay
Healthcare, two pharmaceutical
retailers, stood out as having good
reputations.
The number of customers that
based their purchasing decisions on
the positive reputation of a company
remain study at 80% in 2021. This
result confirms the tendency for South
African’s to base their purchasing
choices on the good reputation. The
propensity of customers to avoid
purchasing from companies with
poor reputations is known as boycott
behaviour. The boycott behaviour
rates decreased from 55% in 2019
to 43% in 2021. The survey was not
in 2020 due to COVID-19 lockdown
restrictions. The graph below shows
a trendline for purchasing decisions
since 2011.
Eighty percent of respondents
purposefully purchased goods
or services from a company
with a positive reputation. This
demonstrates the importance of
reputation in purchasing decisions.
43 percent of respondents said they
have stopped purchasing goods or
services from a company because of
its bad image.
Forty-five percent of respondents
think that companies are not doing
enough to address issues that
impact the country. Consumers are
no longer misled by non-relevant
corporate social responsibility and
are beginning to care, thus it is
critical for businesses to be good
corporate citizens. The following
are some examples of areas where
business can make a significant
contribution to society, according to
the respondents: job creation and
employment opportunities; excellent
customer service adapted to the
specific of customers; Community
development and upliftment;
donations, sponsorships, and
charitable support; food / food
parcels; supporting education
and skills development
programmes; assisting
disadvantaged communities;
supporting the government with
social initiatives such as crime, the
environment, health (e.g., COVID,
HIV), and sports; and support
projects that empower young
people.
26% of respondents admitted to
using social media to comment
about businesses either positively
or negatively. The results indicated
that the number was lower than in
previous years. The most popular
platform used was Facebook, while
the most talked-about company was
Shoprite Checkers. The propensity
to use social media as an outlet
indicates that businesses are highly
susceptible to public scrutiny.
The Top 50 Companies were ranked, each with a
score out of 100, for the past seven years.
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