Top Companies South Africa 2021

Top Companies South Africa
REPUTATION RATINGS 2021 | REPORT
Introduction
The reputation index of Top
Companies South Africa (TCSA)
gives a thorough ranking of South
Africa’s most reputable companies.
Once a year, Plus 94 conducts
the TCSA, a premium reputation
research study. The organisations
believes that a company’s reputation
is its most precious asset, and that
it has a direct impact on its ability to
grow and thrive.
TCSA asserts that brand
management and business
reputation management are not
the same thing. The opinions of
stakeholders about a company’s
reputation are crucial. Much
attention is spent on the more shortterm
operational aspects of a brand,
and insufficient time on longer-term
reputation. The TCSA awards offer
a gateway to an understanding and
the management of reputations.
TCSA uses a variety of reputational
pillars to evaluate each organisation,
which sets it distinct. The TCSA, on
the other hand, goes beyond simply
selecting the greatest companies by
offering actionable insights into what
generates reputation.
The Importance of Reputation
In the age of social media and online
customer review sites, reputation
management has never been
more complex. Because of the
convenience of the internet age, more
customers have a voice, as proven
by daily comments on websites like
Hello Peter and Trip Advisor. Before
making a purchase, many customers
rely on peer recommendations,
therefore maintaining a company’s
image is critical.
The TCSA Reputation Index was
created with the goal of identifying the
factors that influence a company’s
reputation, and thus its long-term
viability and profitability. Companies
can manage their reputation, but
they can’t always control or predict
it. Customers, suppliers, and other
stakeholders have control over it.
In order to build efficient reputation
management strategies as well
as client retention and loyalty
approaches, businesses must
undertake periodic brand audits.
TCSA’s insights can assist
businesses in evaluating their
reputation in comparison to their
primary competitors.
Understanding a company’s
reputation assists it to stay
competitive in a difficult economic
environment. A positive business
reputation is critical in a rising
economy, with pressing demands
to create more jobs, address
COVID-19 epidemic problems, as
well as grow and restructure the
organisation.
Methodology and Sample
The survey was conducted by Plus 94
Research using quantitative research
methodology. Additional open-ended
questions were incorporated to
elicit non-quantifiable ideas. The
respondents were interviewed face
to face utilising Tablet Assisted
Personal Interviewing (TAPI).
Because this was a public survey, it
was vital that the businesses picked
for consideration could be identified
quickly. The survey’s 2021 edition
looked at 200 of the most wellknown
companies. A total of over
209 businesses were included in the
2019 survey.
Due to COVID-19 constraints, no
surveys will be done in 2020. The
survey utilised eight important
reputation pillars to determine its
score. The pillars were weighted
according to their potential impact
on reputation to give each company
a score out of 100. The infographic
below contains further information
on the reputation pillars and their
weightings.
The total number of people in the
final sample was over 2000. To
account for the weight of purchasing
power in urban regions, the survey
was conducted in all nine provinces’
urban areas.
The majority of those who responded
were from Gauteng, KwaZulu-Natal,
and the Western Cape, which are
the most densely populated areas
in South Africa. Gauteng had 37%
of the respondents, KwaZulu Natal
had 15%, Western Cape has 15%,
Mpumalanga has 10%, Eastern
Cape had 7%, Free State had 6%,
North West has 5%, Limpopo has
3%, and Northern Cape has 2%.
The sample included people from
all major demographic groups,
including age, race, income, and
gender. Furthermore, 93 percent
of respondents fell into the Living
Standard Measures 5 to 10 category.
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