Top Companies South Africa 2021

More documents

Recommendations

Info

TSCA 2021Managing reputation in uncertain timesDR SIFISO FALALAAs we ponder what thepandemic means forthe future it becomesobvious that it willrequire a change ofattitude towards what we considerimportant. While the importance ofthe environment needs to catch upwith the rate of unfriendly corporateand public practices, the pandemichas thrown into the mix several otherquestions. It has demonstrated thesupremacy of human life, health andwellbeing. We are witnessing a futureworld in which businesses are thereto interpret their role as co-architectsMedia Torque & Events is grateful forthe unique opportunity to partner withPlus 94 Research in an endeavourto award the outstanding businessacumen of companies, its executivesand its staff for adapting to theNew Normal and in the processsuccessfully repositioned them in achanged world during the COVID-19global pandemic.Grappling with issues which hadnever before featured on the successagenda of companies, those wehonour with the Top CompaniesSouth Africa – Reputation IndexAward, had understood andapplied new criteria to birth a newcorporate tomorrow and successfullyweathered a constantly changingmarketplace.While some had lost their footing,the re-branding methods of these topcompanies would continue to pavethe way for others in a quest to berelevant. The men and women at thetop of the hierarchies of our winningcompanies realised that their visionand ability to adapt to changes outof their control called for a newmind-set and a can-do attitude. Atthe same time, acknowledging theimportance of a loyal, willing andcapable workforce had seen thesecompanies evolve into successfulcorporate benchmarks.Consumers had become morecritical of the brands they supportand a holistic, sustainablealternative for the profit-before-allofa successful society. To that extentthe role of reputation and reputationmeasurement is emphasized.Leadership is critical for successand sustainability in any undertakingin both formal and informal settings.It gives society its vision anddirection. Successful societies andbusinesses have successful leaders.This is the reason that reputationmeasurements are often directedat leaders, for it is they that canengineer change in society.Business leaders need to makedecisions and cannot run awayfrom that responsibility. It should beamply demonstrated that not makinga decision at all, is in fact a defaultdecision (to not act). We are proudto be associated with Media Torque,especially as the subject matter athand is corporate reputation. Oursociety does not lack the drive tosucceed. At times we find it hardto agree what constitutes success,and hence the importance of abenchmark, such as this, for themeasurement and dissemination ofthe drivers of reputation.Celebratingleaders who aresetting a newagenda in a new eraNTHABISENG MOKAKEelse bottom line was needed. Thesewinning companies had addressedconcerns regarding health, wellness,community needs and personalfulfilment of their respectiveworkforces. After all, the impact ofthe pandemic forced us all to take anew, hard look at the world we hadcreated.The pandemic had forever changedthe playing field, the way in whichbusinesses operate, how messagesare packaged and how productsand services are promoted. A Plus94 study and a similar Harvardpublished paper explored newinsights by applying quantitativeresearch methodologies to enablerespondents to recognise theirfavourite brand. An extensive list ofreputational assessment pillars wasapplied to these company and theirreputation drivers.Dr Sifiso Falala, Chief ExecutiveOfficer of Plus 94 Research, had put itaptly in his statement that the factorswhich influence reputational riskhad evolved, with the impact of thepandemic shaking up perspectiveson what really matters.This award ceremony is a tribute tothose brands which outperformed therest of the pack during these testingtimes and we believe would continueto lead the way into the future.TOP COMPANIES SOUTH AFRICA . REPUTATION INDEX 02
TSCA 2021Post-pandemic business callsfor new approachALEX ROSE-INNESAccording to Dr Falala, Chief ExecutiveOfficer of Plus 94 Research, the factorsinfluencing reputational risk had evolved,with the impact of Covid-19, foreverchanging perspectives on what really matters.He said that altered consumer behaviour andconsumption models were likely to be farlonger-term than initially thought.The major question for now is how brandingreputation can respond to these changes tobecome more agile and impactful and drivereal differentiation?COVID-19 had influenced thebusiness environment and marketplace, engendering new consumertrends calling for a rethink of whateverhad been considered as “normal”before. There is no going back and itis not a question of rebranding only,but one of re-doing, clearing the wayfor a holistic business approach.The question foremost on theminds of senior executives is how thechanged business landscape can besustainably rebuilt post-COVID-19.Plus 94 Research, which hadpartnered with Media Torque &Events to award South Africa’s(SA’s) Top Companies for 2021,publishes an annual reputation indexstudy, taking into account key driversof brand recognition and reputation.Applying data from 2001, trendsare studied in- depth to provide anoverview of the top 188 (accordingto 2021 rating) companies in thecountry.As customers become increasinglycritical of brands they support,strategic changes, underscored byproper due diligence, are called for.The new normal or if you wish, reality,necessitates addressing consumerconcerns first of all. These includehealth, wellness, community andpersonal fulfilment. The competitivelandscape had completely changedand only those brands which aresustainable in the long run wouldsuccessfully weather the changes.The Plus 94 Research ReputationIndex had applied quantitativeresearch methodologies to explorethe significant post-pandemicchanges. The research wasconducted with Tablet-AssistedPersonal Interviewing (TAPI) andprovides insight into open-endedquestions and analysis of 188 topcompanies, according to 2021industry information.Dealing with evolved marketconditions, as a result of the negativeeconomic impact on all industrysectors, should be top of the strategicplanning agenda. Sustainabilityhad become the name of the newgame and identifying and supplyingnew products and services to meetconsumer expectations should focuson creativity. Marketing campaignsand the use of all types of mediashould be re-evaluated and properlyanalysed to provide operationaloptions.Insights provided by Top CompaniesSA (TCSA) would enable businessesto successfully benchmark theirreputation against those of theircompetitors.The focus for brandsneeds to be less abouthow they can stand outand more fundamentallyabout how they can beof use to consumers,especially during thesetesting times and beyond- Nthabiseng Mokake,MD Media Torque &EventsAn extremely successful webinarwas held at the end of August toprovide insights on the methodologyimplemented in the survey. Thewinners of the 2021 Top CompaniesSouth Africa (TCSA) will beannounced at an online awardsceremony on October 27.TOP COMPANIES SOUTH AFRICA . REPUTATION INDEX 03
Page 4 and 5: TSCA 2021Winning leadership callsfo
Page 6 and 7: The role of businessIn creating an
Page 8: Top Companies South Africa, an init
Page 11: TSCA 2021Brand reputation in an era

Top Companies South Africa 2021

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?