TOM ROGERS_PORTFOLIO_NOVEMBER2021

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SkinCeuticals - Task set for jobConcept, Art Direction, 3D RenderingThe BriefTo create a window display and shopfloor site at Selfridges to introducedSkinCeuticals to the UK market. This wasa task set for a job interview which I wasoffered after presenting this.The SolutionTwo different Art Direction approaches,one that takes on a more science leadtheme and one which incorporates morepremium and luxury with gold and marble.Work involvedComing up with the idea, Design and3D design / visualising.
Question Air (Iris Fashion)Art Direction, Design, CopyThe BriefRedesign the website and create lookbooks for e-commerce store Question Air(now known as Iris Fashion). Day to dayproduct descriptions, banners andnewsletter designs twice weekly.Create content for social media.The SolutionI Art Directed photoshoots on set, styledmodels, researched current trends fornewsletters and created promotionalmaterial for in stores.Work involvedArt Direction, Copywriting, Design.
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TOM ROGERS_PORTFOLIO_NOVEMBER2021

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