TOM ROGERS_PORTFOLIO_NOVEMBER2021

TOM ROGERS

TOM ROGERS
tpar89@hotmail.co.uk
07763912134
@typebytom
Experience
Me
Jan 2021 - Present
Comms Art Director, Design Bridge (London)
Part of the comms team responsible for multi-channel output of campaign
key visuals and integrated advertising. Working on OOH, ATL, Digital, shopper
and storyboarding for TV Commercials. Clients include Unilever, Diageo,
Durex, Pepsi Lipton & Tesco.
May 2017 - Dec 2020
Conceptual Designer, Haygarth
Working across both conceptual and design on varied outputs ranging from
ATL to experiential activations, key visual development, campaign lock ups,
3D modelling, Illustration and scamping for client sell in. Clients included Now TV,
Heineken, Birra Morretti, Coca-Cola, Jack Daniels & Vodafone.
Jan 2015 - Dec 2017
Designer, VCCP
Creating visuals for OOH, ATL/BTL campaigns, digital and retail.
Clients included O2, Cannon, Hovis, Diageo.
A confident, personable individual with a can do attitude. Not afraid to put
my hand to anything which has enabled me to utilise a versatile skill set,
ranging from concept storyboarding & copywriting to 3D design and animation.
A love of both the idea and craft, I enjoy carrying a brief right from concept
through to design, with experience overseeing photographers, designers,
retouchers and artwork.
I have good people skills, often presenting work direct to clients and maintain
relationships along with the client services team. Most importantly, I have a
sense of humour, thick skin and zero ego.
Skill set
Adobe Suite (Photoshop, Illustrator, InDesign, After Effects)
Maxon Cinema 4D
Illustration
Hand drawn type
Art Direction
Scamping
Concepts
Copywriting

Comfort
Concept, Art Direction, Scamps
The Brief
Create a campaign concept that links Comforts renowned clothes care protection and it’s sustainable ethos.
The Solution
Route 1 reminds us where the inspiring beautiful patterns come from that adorn much of what we wear.
Work involved
Concept creation, mac scamps/designs, working closely with a copywriter. Plan the shoot.
Route 1

Comfort
Concept, Art Direction, Scamps
The Solution
Route 2 takes on a seamless blend between the
vibrant colour protection and the natural
environment we are protecting.
Shoot inspiration
Route 2

Nike - Self initiated project
Concept, Illustration, 3D design and Animation
Fusing my love of trainers / sneakers with illustration
and design, I created a set of prints to celebrate
air max day and made a 3D rendered animation to
launch on social media.

Durex
Concept, Copy
The Brief
Durex want to show their support for pride with an integrated campaign.
The Solution
Instead of going down the rainbow washing route, we’re taking a stance that was against just using the rainbow to elevate brand status.
Durex has been an ally since the beginning.
Work involved
Concept boards to present to client. Design.
Durex Pride
We’re “over” the Rainbow
Durex are products designed to enhance your sexual experience and protect you against diseases and birth control. Durex aren’t
a brand that are jumping on the rainbow bandwagon, we have always been there with you since the beginning of your sexual
exploration and we will continue to do so. We are your number 1 supporter of your sexuality and we want to make it the best,
most comfortable and safe experience for you, not just for one month of the year but 365 days and beyond. You won’t see us
washing our products with the rainbow for profit and status, we vow to be do more behind the scenes for purpose.
Educational kits Still celebrate the Rainbow #1 Ally from the beginning
Let’s create kits/packs TO prepare people for sex 365
days of the year and educate people on the history and
importance of safe, enjoyable sex, regardless of
sexuality. Durex ambassadors will work with charity’s
and schools throughout the year. Tesco express is the
perfect station for people to get information / education
kits all year round. People might not be near big towns
with community’s they feel comfortable in.
We know the importance of the rainbow and what
it signifies, we aren’t dismissing it. We’re simply
saying actions speak louder than words, or colours
in this instance. Let’s celebrate what the rainbow
means and why it’s so important,
not virtue signalling for status.
We know from talking to people in the community
important Durex has been in their life’s,
literally saving their life’s. We aren’t just doing this
for one month nor have we been. Let’s donate and
work with foundations, nationwide and locally.
Let’s actively campaign and be a voice for people
who might be afraid to use their own.

Durex
Concept, Art Direction, Copy
The Brief
Durex wanted to create a space in Tesco where particularly younger people, would feel comfortable choosing the correct product for them. Whether this was physical space or a drive to store.
The Solution
I thought of the “Durex Comfort Zone” which plays on the emotional and physical sense of the phrase. The adcepts symbolise that just like doing your belt up or tying your laces,
getting a condom to fit you is just another normal thing in life and nothing to be embarrassed about.
Work involved
Adcept Concepts, copy.

Linkedin - Self initiated project
Concept, Copy, Design
The Brief
I had read two articles, one about work
place bullying and the other about how
office romance was dying out due to
working from home. I wanted to address
this in a tongue-in-cheek way.
The Solution
A simple email template, utilising the RE:
for the subject line.
Work involved
Concept & design.

LEO AS THE PROTAGONIST - THE STORY
Persil
Concepts, Copy
Leo the protagonist
The Brief
I was tasked to create some
TV commercial storyboards for Persils
pre existing germ character and how it
could either be used as the protagonist,
antagonist or “good vs evil”.
The Solution
Illustrate a few short storyboards
to sell in the concepts.
LEO
LEO THE ANTAGONIST
Kids are out having fun in the garden/park together.
Leo the Protagonist is involved, having fun and
getting dirty.
Leo the antagonist
Leo is living through the imagination of a child and they
are laughing and smiling at how dirty they have got and
how much fun they were having.
Leo is in the washing machine with the dirty clothes,
smililng and excited to get washed and cleaned up,
this is good and positive.
Leo is all cleaned up, looks more groomed and standing
next to the allie, the heroic bottle of Persil.
Work involved
Concept, Illustration, copy.
LEO D4GSOCIAL
LEO IS GOOD VS EVIL
Persils “germ character”
Kids are out having fun in the garden/park
together. Leo the antagonist is lurking,
looking cheeky and mischievous.
Leo”good vs evil”
One of the kids spots Leo. This is seen
through the imaginiation of the child
who’s not scared of Leo, (anxious, Fleming
will solve it, solution) knows he’s
mischievous and knows the exact thing to
scare him off...
The child heads inside / home and is
greeted by their parent who is happy to
see them and welcoming to the suggestion
that their clothes need to be washed using
Persil. Leo looks on in fear as he knows he
can’t beat this product.
Leo looks on in fear as the clothes spin
around in the machine.
Leo runs as fast as he can away in fear, our
product is the hero and is effective at
keeping germs away.
Kids are out having fun, foraging and picking
fruits. The imaginery germs are lurking
everywhere.
The child imagines up a situation where
Leo is the hero and will protect them from
the annoying germs.
Leo rounds all of the germs up and puts
them in the wash with the childs clothes.
this is a representation in the real world of
Leo being the Persil.
The child and her mother empty the
machine back in the real world. The child
is excited.
Leo our hero is standing next tp the bottle,
merging the fantasy world and the
real product.

Tanqueray
Concept, Art Direction,
Copy, Design
The Brief
To create an activation that celebrated
the simplicity of the perfect blend
of 4 ingredients for Tanqueray No.10
The Solution
I wanted to create an event where 4
separate Muscisians performed solo -
singer, percussion, strings, keys.
At the end of the show they all perform
together, creating the perfect harmony.
Tanqueray would host these events.
Work involved
Coming up with the idea, Art Direction,
Design, Copy and Scamping.

TFL - Self initiated project
Concept, Copy, Design.
When the first Covid lock down was easing in September 2020 and people were returning to the office for the first time
in 8 months, I thought of these satirical concepts that could live as 6 sheets on the London Underground.

Bahlsen
Design
The Brief
To create playful typography out of biscuits for a campaign Key Visual.
The Solution
Using photoshop, I crafted these visuals using photography and stock imagery.
Work involved
Photo manipulation, design.

Lipton
Art Direction, 3D Rendering, Shoot Direction
The Brief
Art Direct and design visuals for the roll
out of Liptons new campaign / look and feel.
The Solution
a mixture of still life and lifestyle shots
to tie in with the ATL TV advert.
Work involved
3D rendering for sell in, Art Direction
in the studio for still life, assisting
with lifestyle shots and the
design of all touchpoints.

Jamie Oliver
Concept, Illustration, Design
The Brief
To create a key visual to promote Jamie Olivers new healthy eating book in Tescos.
The Solution
I hand drew the type and created a key visual that could be adapted across various touch points.
Work involved
Hand drawn type, design.

BEL
Art Direction, llustration, Design
The Brief
To create a partnership campaign for
Babybel and Comic Relief
The Solution
A playful 360 campaign featuring Dares on
Babybel packs, digital and OOH content.
A pitch winning campaign.
Work involved
Hand illustrated typography,
Illustrations, design.

BEL
Art Direction, llustration, Design
WALK
LIKE A
CRAB
ROAR
LIKE A
DINOSAUR
DO
A LITTLE
BREAKDANCE
WALK
LIKE A
PENGUIN
DO A
MOONWALK
TALK
WITHOUT
SHOWING
YOUR
TEETH

Heinz
Concept, 3D Visualisation, Design
The Brief
To create a personalisation station
in stores around Christmas time.
The Solution
A larger than life “Christmas tree” made
up of Heinz products, can lid snowflakes
and a space to personalise your can.
Work involved
Concept, design of all elements,
creating 3D environment.

Jack Daniels
Design, 3D Visualisation
The Brief
Jack Daniels asked us to create a visual of
the bespoke bar they would build in your
garden as a prize.
The Solution
I created this 3D environment that was
used across all print and digital media
Promoting the campaign.
Work involved
Design, 3D Visualisation.

Spar
Concept, Design
The Brief
To create a suite of wacky “Willy Wonka”
inventions that can sit on digital platforms
and physical mobile units. A fun and
engaging summer activation to give
away prizes
The Solution
A playful, over the top and ironically tacky
set of machines that would animate and
drive around to different cities.
Work involved
Concept, design, visualising using
photoshop and stock imagery.

Illustrations - Self initiated project
Concept, Illustration
I created a series of illustrations using line techniques
of some of my favourite fashion and street wear based
social media influencers. This is purely a passion project.

Clarks Originals
Concept, Copy, Illustration & Design
The Brief
Originally a proactive set of illustrations that went on to be used on Clarks Originals social channels, celebrating their iconic signature silhouettes.
From this I forged a working relationship with Clarks and went on to develop more content for them to feature on their social channels.
The Solution
Create bespoke illustrations with supporting fun copy lines and playful typography.
Work involved
Concept, Illustration, design, copy.

EVERY
EVERY
WOMAN
MAN
LOFOV E
CARAVAN
JOIN THE
THE BEST THING
SINCE STARKS &
WALLABEES

Heinz - Self initiated project
Concept, Mac Scamps
The Brief
I thought about a gift box containing a
limited edition glass Heinz bottle and
refillable pouch, a conscious
Effort to minimise plastic use.
The Solution
I came up with the idea
“In case of emergency, fill glass” a play
on the idea that when you realise you’ve
run out of ketchup during a meal, it’s an
emergency. The plastic crisis is also an
emergency. I presented this to my
current agency but the idea wasn’t
taken much further. Since presenting this,
a few brands have started to
implement this.
Work involved
Concept, Mac Scamps.

Lipton - Proactive idea to present to client
Concept, 3D Visualising
The Brief
Liptons campaign was “share some sunshine”
so I thought of a way we could engage people
using bottle banks and a reward system.
Pairing cities across the world, you can keep
Berlin’s sun shining from London by keeping
it filled with recycling. You earn points every
time you fill it which you can redeem.
An interactive and tangible way to
“share some sunshine”.
The Solution
An interactive bottle bank with an illuminated
“sun”, a mobile app with a community forum
and points based reward system.
Work involved
Concept, 3D Visualising.

Domestos
Concept, Art Direction, Design
The Brief
Create a suite of key visuals to run
Digital & OOH and that celebrates the
amount of flushes Domestos toilet blocks
lasts for, whilst keeping your toilet fresh.
The Solution
This route was thinking more out of the
generic toilet shot with water and waves,
I wanted it to be playful, graphic and
eye catching. Creative patterns used to
quantify the amount of flushes. Bold eye
catching use of colour and typography
and easily adapted for digital and social
animations.
Work involved
Concept, Design.

SkinCeuticals - Task set for job
Concept, Art Direction, 3D Rendering
The Brief
To create a window display and shop
floor site at Selfridges to introduced
SkinCeuticals to the UK market. This was
a task set for a job interview which I was
offered after presenting this.
The Solution
Two different Art Direction approaches,
one that takes on a more science lead
theme and one which incorporates more
premium and luxury with gold and marble.
Work involved
Coming up with the idea, Design and
3D design / visualising.

Question Air (Iris Fashion)
Art Direction, Design, Copy
The Brief
Redesign the website and create look
books for e-commerce store Question Air
(now known as Iris Fashion). Day to day
product descriptions, banners and
newsletter designs twice weekly.
Create content for social media.
The Solution
I Art Directed photoshoots on set, styled
models, researched current trends for
newsletters and created promotional
material for in stores.
Work involved
Art Direction, Copywriting, Design.

Question Air (Iris Fashion)
Art Direction, Design, Copy

Vodafone
Art Direction, Scamps
The Brief
To mark the launch of Vodafone’s Unlimited data plans, we were tasked with creating a brand experience that would get the UK excited for Vodafone’s new offering.
The Solution
The activation took consumers on a sensory journey through a bespoke, custom built shipping container.
Work involved
Art Direction, Scamps for client sell in.

Vodafone
Art Direction, Scamps

Whispering Angel - Proactive to present to client
Concept, Design
The Brief
Adele was quoted saying in Vogue magazine
”My first emergency run at the store was for Whispering Angel and ketchup,”
Whispering Angel turned me into a barking dog. It did not make me whisper.”
The Solution
PR stunt to create a bespoke bottle to send to and endorse Adele.
Work involved
Concept, design.

Nature or Nothing - Self initiated passion project.
Concept, Design, Photography, Illustration

Nature or Nothing - Self initiated project
Concept, Design, Photography, Illustration

THANK YOU