PCI Media Report 2020
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Annual<br />
<strong>Report</strong><br />
<strong>2020</strong><br />
www.pcimedia.org
Who We Are<br />
Our Vision:<br />
A healthy, just, and sustainable world.<br />
Our Mission:<br />
<strong>PCI</strong> <strong>Media</strong> creates a healthier, more sustainable,<br />
and just world using the power of storytelling and<br />
community.<br />
Our Promise:<br />
<strong>PCI</strong> <strong>Media</strong> promises to deliver lasting results<br />
through stories, unique media programs,<br />
community connections, and partnerships that<br />
inspire new ways of living.<br />
We Offer:<br />
Customized<br />
Communication<br />
Support<br />
for your initiative<br />
Design and<br />
Implementation<br />
of SBCC<br />
(Social and Behavior Change<br />
Communications)<br />
Thought<br />
Partnerships<br />
• Communications Strategies<br />
• Advising and Mentorship
`<br />
35<br />
70<br />
33<br />
years<br />
countries<br />
languages<br />
31<br />
active programs<br />
and campaigns<br />
3<br />
4 Letter from our President<br />
5 A few of our Partners in <strong>2020</strong><br />
6 Strategic Framework<br />
7 How We Make Impact <strong>Media</strong><br />
8 Our Programs in <strong>2020</strong><br />
10 Empowered People<br />
12 Healthy Living<br />
14 Livable Planet<br />
16 Awards, Board<br />
17 Supporters
Letter from our President<br />
Dear <strong>PCI</strong> <strong>Media</strong> Friends,<br />
As we reflect on our successes and programs in<br />
<strong>2020</strong>, we thank our many partners for making<br />
positive change possible. Whether providing<br />
funding for a new production, subject<br />
matter expertise, or broadcast support – our<br />
partnerships empower us to produce the stories<br />
that touch people’s hearts, expand their minds,<br />
and inspire action for a better world for us all.<br />
The COVID-19 pandemic has changed all of our lives. It has also<br />
intensified the need for safely produced radio dramas and media that<br />
improve access to information and resources about health, sexual<br />
and reproductive rights, and caring for our planet. Our production<br />
teams practiced social distancing, recording voices one by one, and<br />
disinfecting the studio between each actor. We recreated community<br />
discussion forums online.<br />
This was all made possible because of our partners’ flexibility and<br />
additional funding that many of our supporters provided. But there<br />
is a lot more work to be done.<br />
In the pages that follow, you’ll see how we help communities tell<br />
stories that change lives, develop capacity, and strengthen networks.<br />
We’re proud to be in the business of producing change, one story at<br />
a time. We hope that you’ll to join us in our efforts.<br />
Sincerely,<br />
Meesha Brown<br />
4
A few of our Partners in <strong>2020</strong><br />
5
Strategic Framework<br />
Goals<br />
Over the next 5 years, we’re working to expand <strong>PCI</strong> <strong>Media</strong>’s<br />
reach in order to:<br />
• Triple our impact by expanding our most effective program<br />
models<br />
• Formalize new institutional partnerships to deliver<br />
communications programming on the issues and in the<br />
places where it is most needed.<br />
Impact Areas<br />
EMPOWERED<br />
PEOPLE<br />
Societies thrive when<br />
minoritized groups are<br />
fully included.<br />
HEALTHY<br />
LIVING<br />
Healthy families are<br />
the foundation for<br />
prosperous communities.<br />
LIVABLE<br />
PLANET<br />
The climate crisis<br />
demands action from<br />
all of us, for all of us.<br />
Women<br />
and Girls<br />
LGBTQ+<br />
Communities<br />
Nutrition<br />
Maternal, Infant,<br />
and Child health<br />
Climate<br />
Resilience<br />
Biodiversity<br />
Conservation<br />
Migrants<br />
and Refugees<br />
Noncommunicable<br />
Diseases<br />
Infectious<br />
Diseases<br />
Sustainable<br />
Food Systems<br />
Clean Air, Water,<br />
and Land<br />
6
How We Make Impact <strong>Media</strong>:<br />
Formative research and coalition building. Identify<br />
barriers and drivers for behavior change. Bring<br />
together the agents that facilitate and sustain change.<br />
Program design. The coalition participates in an<br />
inclusive design process.<br />
Production. Develop high-quality and locally resonant<br />
materials, in partnership with local creative teams.<br />
Broadcast and mobilization. Engage audiences<br />
through call-in shows, community-based activities and<br />
social media to open space for dialogue and action.<br />
Monitoring, Evaluation and Learning. Leverage<br />
accountability for learning.<br />
7
Our Programs in <strong>2020</strong><br />
Empowered<br />
People<br />
• Qudwa Community Theater and Puppet Shows,<br />
VAWG, UNICEF Lebanon<br />
• Qudwa Barber Shops & Hair Salons, VAWC, UNICEF<br />
Lebanon<br />
• Dallaalimo, Small Arms and Light Weapons Safety,<br />
Mines Advisory Group (partner/client, program<br />
funded by German Govt.)<br />
• My Choice, Our Choice, Safe Abortion, SAfAIDS<br />
• Accesso sem barreiras (Access Without Barriers),<br />
inclusive adolescent SRH, Government of Flanders<br />
• Estamos a Tiempo (f/k/a Strong Women, Strong<br />
Choices), Foundation and various donors<br />
• Let’s Talk! Pregnancy at the Right Time, Early and<br />
Unintended Pregnancy, UNESCO, SAfAIDS, Save the<br />
Children Sweden, UNFPA<br />
• Promotion of Universal Health - advocacy and<br />
communications, Universal Health Care Foundation<br />
of Connecticut<br />
• Spotlight Initiative Timor-Leste, VAWG, UNICEF<br />
Timor-Leste<br />
• Feet on the Ground, Catholic Relief Services<br />
• Icche Dana – Promotion of girls rights and prevention<br />
of child marriage, Bangladesh UNICEF<br />
• Project BETTER – education through COVID times,<br />
Associacao Progresso, Mozambique<br />
• One Community Many Voice<br />
Caribbean, EU<br />
• Familiando, Peru, Weeden F<br />
• Nutrition and prevention of<br />
Mozambique<br />
• Fotebol da Forca, Grand Cha<br />
Mozambique<br />
• Love and Care for Every Chil<br />
Feb <strong>2020</strong>)<br />
Healthy<br />
Living<br />
• Nutrition in three districts in<br />
• Communication for acute m<br />
• Shorno Chef (Shining Chef),<br />
• Ouro Negro, UNICEF<br />
• Taifa Imara, Familia Bora, UN<br />
• Fotebol da Forca, Grand Cha<br />
• Stronger with Breastmilk On<br />
breastfeeding, UNICEF WCA<br />
• Production of a guide for ra<br />
nutrition, WFP, Peru<br />
• Nutrition research, Sri Lanka<br />
8
s – LGBTI rights,<br />
oundation<br />
child marriage, WFP<br />
llenges Canada,<br />
d, Laos, UNICEF (ended<br />
Livable<br />
Planet<br />
• #WildForLife, UNEP<br />
• Chemical and Waste Management Programme, UNEP<br />
• West Africa Biodiversity and Climate Change, USAID<br />
via Tetra Tech<br />
• Switch Africa Green, UNEP<br />
• Integrated Watershed Management (IWECO),<br />
Caribbean, UNEP (ended Feb <strong>2020</strong>)<br />
Peru, WFP<br />
alnutrition, WFP<br />
UNICEF<br />
ICEF<br />
llenges Canada<br />
ly, exclusive<br />
RO<br />
dio programs on<br />
, WFP<br />
9
Estamos a Tiempo<br />
Bolivia<br />
Issues: Teen pregnancy & Family Planning<br />
Storytelling that engages teens and families to improve access<br />
to sexual and reproductive health education and services.<br />
30% increase in knowldege about sexual and reproductive health<br />
and family planning.<br />
Change<br />
15% percent increase in family planning.<br />
Local media and community-based organizations developed skills<br />
to create content that raises awareness and leads to behaviors that<br />
reduce teenage pregnancy.<br />
Capacity<br />
Coalition built across Bolivia, bringing together over 40 youth and<br />
women organizations, local organizations, media and journalists,<br />
government representatives and service providers.<br />
Community<br />
10
EMPOWERED<br />
PEOPLE<br />
Societies thrive when<br />
minoritized groups are<br />
fully included.<br />
Communications Approach<br />
Teen drama about first love engages Bolivian teens and their families.<br />
Radio<br />
Drama<br />
Call-in<br />
Shows<br />
Social<br />
<strong>Media</strong><br />
Community<br />
Mobilization<br />
Videos<br />
When my boyfriend pressures me for sex, I say yes when I want to say no.<br />
I don’t want to lose him.<br />
Estamos a Tiempo Teen Drama Character<br />
Capacity and Change Beyond the Program<br />
Estamos a tiempo as a program ended<br />
in <strong>2020</strong>. But the radio drama was so<br />
successful, local organizations we<br />
mentored continued what we built<br />
together.<br />
Using the stories and characters<br />
from the ‘Calicanto’ radio drama and<br />
the training we provided, partners<br />
expanded the program to a website,<br />
comics, videos and video games.<br />
11
Ouro Negro<br />
Mozambique<br />
Issues: Children and adolescents’ rights and wellbeing, nutrition,<br />
gender equality, COVID-19, overall health issues.<br />
Storytelling designed to improve families’ knowledge and<br />
capacities about health and increase disease prevention.<br />
70% of listeners reported<br />
behavior change because<br />
of the radio drama in 2017<br />
94% reported changing<br />
their behavior in 2021<br />
Change<br />
116 radio<br />
stations<br />
digital literacies<br />
for radio staff<br />
facilitation skills<br />
for radio hosts<br />
Capacity<br />
A stronger network of communty leaders, local radio sations,<br />
government agencies, NGOs and UNICEF foster local ownership of<br />
the program and connect audiences to health and social services.<br />
Community<br />
12
HEALTHY<br />
LIVING<br />
Healthy families are<br />
the foundation for<br />
prosperous communities.<br />
Communications Approach<br />
Stories about a group of adolescent students and a traditional village leader engages<br />
mothers, families, and teens in Mozambique.<br />
Radio<br />
Drama<br />
Call-in<br />
Shows<br />
Videos<br />
Website<br />
Podcast<br />
Social<br />
<strong>Media</strong><br />
Community<br />
Mobilization<br />
After listening to the [radio] program, I realized that my daughter might be<br />
malnourished. I took her to the health clinic where she was diagnosed. Now, I make<br />
sure she eats nutritious food.<br />
Paulina, 23 years old, Mozambique<br />
Expanding Our Impact Beyond Ouro Negro in Mozambique<br />
Access Without Barriers<br />
This program focuses on bringing sexual and<br />
reproductive health education and access<br />
to teens with disabilities, funded by the<br />
Government of Flanders<br />
Project BETTER*<br />
<strong>PCI</strong> <strong>Media</strong> partnered with Project BETTER<br />
to provide access to learning during COVID<br />
lockdowns. We trained teens to produce<br />
educational radio shows for children.<br />
*BETTER stand for Better Education through Teacher Training and<br />
Empowerment for Results<br />
13
West Africa Biodiversity and<br />
Climate Change Program<br />
WA BiCC<br />
Issues: Climate change, biodiversity conservation.<br />
Storytelling that raises awareness about climate change,<br />
wildlife trafficking, and pollution, and promotes sustainable<br />
behaviors.<br />
As these changes take root, we will see an increase in sustainability<br />
practices that protect coastal communities and forests.<br />
Change<br />
Capacity<br />
Local radio producers are able to design engaging radio shows using<br />
social change strategies and local leaders are able to better advocate<br />
for natural resource protection.<br />
Community<br />
Strengthened network of community leaders, local and national<br />
parks, and governments, including ECOWAS, Mano River Union,<br />
Abidjan Convention.<br />
14
LIVABLE<br />
PLANET<br />
The climate crisis<br />
demands action from<br />
all of us, for all of us.<br />
Communications Approach<br />
A drama about a successful fisherwomen and a village chief learn to sustainably use<br />
natural resources for the survival of their families and community.<br />
Radio<br />
Drama<br />
Call-in<br />
Shows<br />
Videos<br />
Website<br />
Policy<br />
Convening<br />
Social<br />
<strong>Media</strong><br />
Community<br />
Mobilization<br />
Capacity and Change from Individual to Policy<br />
WABiCC speaks to audiences at every level of<br />
the socio-ecological model and deepens the<br />
communications capacity of regional bodies and<br />
local grantees.<br />
We consider the radio drama program to be a very important tool to advocate;<br />
an important tool for a call to action by state actors. At the end of the drama, we<br />
expect that our state actors and local councils will develop wetland laws that will<br />
protect our environment.<br />
Mayor of Bonthe<br />
15
Awards<br />
Board<br />
<strong>2020</strong><br />
Lynne, Yeannakis (Chair)<br />
Rita Fredricks Salzman (Vice Chair)<br />
Sally Timpson (Secretary)<br />
Richard Stone (Treasurer)<br />
Robert M. Allen<br />
Brenda Campos-Nesme<br />
January <strong>2020</strong><br />
3x Award of Outstanding Achievement for<br />
Humanitarian Work, Indie Fest<br />
‘#CleanSeas Break-Up PSA: Christmas Edition -<br />
Home for the<br />
Holidays’; ‘Nature for All: Living’; ‘Cocina con<br />
Causa’and UNEP<br />
Fred Cohen (Chair Emeritus)<br />
Paal Frisvold<br />
Theana Iordanou<br />
Jon Kurland<br />
Parag Mehta<br />
Terry Mollner<br />
Pamela Newman<br />
Paula Denise Patnoe-Woodley<br />
2021<br />
May <strong>2020</strong><br />
1x Silver Telly Award: General-Green/Eco-<br />
Friendly for Online<br />
‘Breaking Up With Plastics: Caribbean’ in<br />
partnership with UNEP<br />
Lynne, Yeannakis (Chair)<br />
Rita Fredricks Salzman (Vice Chair)<br />
Parag Metha (Treasurer)<br />
Rick Olivarez (Secretary)<br />
Robert M. Allen<br />
Brenda Campos-Nesme<br />
Fred Cohen (Chair Emeritus)<br />
Jon Kurland<br />
Terry Mollner<br />
Pamela Newman<br />
May <strong>2020</strong><br />
1x Silver Telly Award: Series-Documentary:<br />
Series for Online<br />
‘Let’s Talk’ in partnership with UNESCO,<br />
UNFPA, SAfAIDS and Save the Children<br />
Sweeden<br />
Richard Stone<br />
Sally Timpson<br />
16
C<br />
MEDIA<br />
/pcimedia<br />
@pcimedia1<br />
@pcimedia<br />
/company/pcimedia<br />
pcimedia.org<br />
For more information,<br />
please contact info@pcimedia.org