Screen Pass Folder - Sony DADC

Turn pirates into customers
and increase your sales
Solutions by Sony DADC

A large and growing audience is consuming your DVD and Blu-ray titles
for free by illegitimately copying, ripping and downloading.
This is a serious concern to content owners everywhere, but when viewed in a different
way, the piracy issue actually represents a huge, untapped market. These viewers are expressing
interest in content, and if guided and persuaded in the right ways, they can become
valuable paying consumers.
Screen Pass is the most effective and most frequently updated disc-based antipiracy solution
on the market today. By taking a novel approach to the piracy issue, Screen Pass
allows content owners to capitalize on piracy and turn would-be pirates into legitimate
consumers.
Sony DADC’s 360° content security solution addresses all aspects of piracy on disc like
casual copying of DVD and Blu-ray as well as online sharing and downloading from the
Internet.

You are giving away your content for free!
Copying unprotected discs (DVD and Blu-ray) and downloading pirated files has never
been easier – anyone with a computer can steal your content in a matter of minutes.
According to a recent Futuresource study*, casual disc copying is the biggest threat:
75% increase in Blu-ray copying (compared to the past year)
38% of respondents confessed to copying DVDs
17% admitted to downloading pirated movies from the Internet
The bad news is that Blu-ray copying is on the rise.
The Futuresource survey* paints a disturbing picture.
40% of the legitimate buyers
copy 11 DVD and 18.5 BD titles
per year.
* Source: Futursource Consulting Ltd., Home Copying Survey March 2011
For every title, 2.3 DVD
and 3.9 BD copies are
created.
55% received copied
discs within the last
12 months.

There's a prince in every frog.
But there’s good news: if a copy attempt fails, many would-be copiers purchase or rent instead.
59% who fail to copy,
buy or rent the disc.
Screen Pass prevents casual copying on DVD
Screen Pass for DVD-Video is the most advanced anti-piracy solution available for preventing
unauthorized one-to-one disc duplication and ripping. Always evolving and constantly updating,
Screen Pass stays one step ahead of rip tool creators to keep your titles safe.
Screen Pass prevents casual copying on Blu-ray
Traditional DRM solutions prevent copying of data (from the disc to another disc or hard drive).
In contrast, Screen Pass for Blu-ray actually allows copies to be made, but playback of the copy
is disrupted, allowing content owners to direct would-be copiers down legitimate paths to buy
or rent the movie.
Screen Pass protects your preview/Screener disc
Screen Pass prevents early Screener leaks through a two-tier protection system. The first tier prevents
copies from being made while the second tier, which personalizes each viewer’s copy through
a unique watermarking process, acts as a psychological deterrent against sharing or leaking.
Screen Pass monitors and prevents Internet downloads
Screen Pass searches for illegal activities on P2P networks, cyberlockers and streaming portals.
ISP notifications and takedowns are available to prevent illegal downloads of pirated content.
Screen Pass production is embedded in secure plants
As a full service technology and solutions provider for optical media, Sony DADC offers authoring,
replication and distribution in any location as well as access to a worldwide Screen Pass
partner network and has a central interest in content security.

Screen Pass offers advanced tracking services
Comprehensive reporting and intelligence gathering services keep you informed on the status of
your titles against rip tools and provides in-depth analysis of piracy scene releases, posts in ripping
forums, and activity in blogs.
Screen Pass anti-piracy strategies
Sony DADC constantly explores new ways to hinder rip tool development and prevent piracy
through intelligence sharing with legal and regulatory bodies, active membership in anti-piracy
organizations, and piracy awareness building efforts.
Lifecycle
Screen Pass is the leading 360° solution to protect your intellectual property throughout its
entire lifecycle, offering you the most powerful way to gain additional revenue.
Compatibility
Sony DADC’s unparalleled experience in the production and testing of optical media ensures that
Screen Pass compatibility is tested to exacting standards. As a result, protected DVDs and Blu-rays
offer seamless performance on any playback device.
Global adoption
Screen Pass is used by Hollywood major studios as well as independent publishers throughout
the world. Since its launch, close to one billion discs have been protected on thousands of
individual titles. Start using Screen Pass today!

For more information, please contact:
Europe
Thomas Goebl
Sonystrasse 20
5081 Anif/Salzburg, Austria
Phone: +43 6246 880 555
sales@sonydadc.com
North and Latin America
Robert Hernandez
Phone: +1 541 579 7669
robert.hernandez@sonydadc.com
Japan
Takumi Kanasashi
Phone: +81 3 3492 9667
takumi.kanasashi@sonydadc.co.jp
Asia Pacific
Ivan Lam
Phone: +852 9462 5390
ivan.lam@sonydadc.com
www.sonydadc.com FOLDSP0411